Thanksgiving Audience in Germany
Thanksgiving has an estimated audience of 308,016 people in Germany. 59.0% are female, 41.0% are male, average age 37.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Black Friday, Muslim holidays, Natural World, Discount card, Payback.
The average Thanksgiving fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Black Friday, Muslim holidays, Natural World, with strongest over-indexing on Black Friday (17.84× the country average). Demographically, the Thanksgiving audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Event
Demographics of Thanksgiving fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 37.3 |
| Estimated audience size | 308,016 |
Audience persona
The typical Thanksgiving fan in Germany is more female, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Black Friday.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 66,325 | 0.98× |
| Bayern | 52,326 | 1.06× |
| Baden-Württemberg | 44,162 | 1.05× |
| Hessen | 29,559 | 1.26× |
| Niedersachsen | 29,078 | 0.97× |
| Berlin | 17,456 | 1.27× |
| Rheinland-Pfalz | 16,170 | 1.05× |
| Sachsen | 14,300 | 0.95× |
| Schleswig-Holstein | 10,355 | 0.94× |
| Brandenburg | 8,923 | 0.93× |
| Hamburg | 7,926 | 1.14× |
| Thüringen | 7,320 | 0.93× |
| Sachsen-Anhalt | 6,577 | 0.82× |
| Mecklenburg-Vorpommern | 4,800 | 0.82× |
| Saarland | 3,350 | 0.89× |
| Bremen | 2,496 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Black Friday | 17.84× | Shopping |
| Muslim holidays | 25.33× | Politics & Society |
| Natural World | 4.68× | Fashion & Accessoires |
| Discount card | 18.84× | Shopping |
| Payback | 7.49× | Shopping |
| Bauhaus | 3.83× | Shopping |
| Eid al-Fitr | 17.06× | Politics & Society |
| Loyalty program | 10.92× | Shopping |
| Shopping | 2.03× | Shopping |
| Sports | 1.91× | Sports |
| Food | 1.89× | Food & Beverages |
| Movies | 1.96× | Movies & TV |
| Culture | 2.39× | Literature |
| Design | 1.96× | Home & Garden |
| Arts and music | 1.72× | Arts & Culture |
| More Nutrition | 2.97× | Health |
| Food and drink | 1.55× | Food & Beverages |
| Business and industry | 1.51× | Business & Career |
| Festival | 3.05× | Music & Radio |
| Folklore | 4.07× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.38 |
| Extroversion | THRILL | 1.71 |
| Early Adopter Mentality | POWER | 1.64 |
| Sustainability | BALANCE | 1.63 |
| Healthy Lifestyle | BALANCE | 1.56 |
| DIY Mentality | THRILL | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 87.0% |
| United Kingdom | 1.5% |
| Italy | 1.4% |
See Thanksgiving audiences in other countries
More Kids & Family audiences in Germany
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
- 2. Bundesliga (13,064,500)
- Formula One (7,925,251)
Frequently asked questions
How many fans does Thanksgiving have in Germany?
Thanksgiving has an estimated audience of 308,016 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Thanksgiving fans?
59.0% of Thanksgiving fans are female, 41.0% are male, with an average age of 37.3 years.
Which brands do Thanksgiving fans like most?
Thanksgiving fans show strongest brand affinity for Black Friday (17.84×), Muslim holidays (25.33×), and Natural World (4.68×) over the country average.
Where do Thanksgiving fans live in Germany?
Thanksgiving fans in Germany are most concentrated in Nordrhein-Westfalen (reach 66,325), Bayern (reach 52,326), and Baden-Württemberg (reach 44,162). These three regions account for the largest share of the active audience.
What other brands do Thanksgiving fans also like?
Beyond Thanksgiving itself, the audience over-indexes on Muslim holidays (25.33×), Natural World (4.68×), Discount card (18.84×), and Payback (7.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Thanksgiving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.