Rascasse Audience Intelligence

Thanksgiving Audience in Germany

A data profile of the people who buy, follow and care about Thanksgiving in Germany — modelled from more than twelve digital signal sources. Thanksgiving has an estimated audience of 308,080 people in Germany.

#228among Event in Germany#338in Kids & Family

The average Thanksgiving fan in Germany is 37.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Black Friday, Muslim holidays, Discount card, with strongest over-indexing on Black Friday (17.84× the country average).

Demographically, the Thanksgiving audience skews more female with an average age of 37.3, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Thanksgiving fan in Germany is more female, around 37.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Black Friday.

Category: Kids & Family · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thanksgiving profile in Germany.

Audience size
308K
in Germany
Gender
59.0%♀
41.0% male
Age
37.3
average years
Country rank
#16996
Event in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thanksgiving fans

59.0% are female, 41.0% are male, average age 37.3.

Fig. 02

Gender split

59.0%
Female
41.0%
Male
Demographic split for Thanksgiving audience in Germany
MetricValue
Female59.0%
Male41.0%
Average age37.3
Estimated audience size308,080
Fig. 03

Age distribution

Ø 37.3
average years
Age distribution of the Thanksgiving audience in Germany
Age bracketShare%
16-1921%
20-2922%
30-3922%
40-4920%
50+14%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Thanksgiving audience comes from Germany.

Worldwide audience distribution share by country for Thanksgiving
CountryShare
United States86.9%
United Kingdom1.5%
Italy1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thanksgiving audience in Germany is strongest.

Fig. 05

Top regions by affinity

Thanksgiving fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~30K1.23×
02Berlin~20K1.19×
03Hamburg~8K1.11×
04Bayern~50K1.05×
05Baden-Württemberg~40K1.04×
06Rheinland-Pfalz~20K1.04×
07Nordrhein-Westfalen~70K0.97×
08Niedersachsen~30K0.96×
09Brandenburg~9K0.96×
10Thüringen~8K0.96×
11Bremen~3K0.96×
12Sachsen~10K0.95×
13Saarland~4K0.94×
14Schleswig-Holstein~10K0.93×
15Sachsen-Anhalt~7K0.85×
16Mecklenburg-Vorpommern~5K0.85×
Fig. 06

Affinity by region

Affinity by region — Thanksgiving, Germany
0.85×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thanksgiving audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thanksgiving audience
#·InterestCategoryAffinity×
01Muslim holidaysPolitics & Society25.33×
02Discount cardShopping18.84×
03Black FridayShopping17.84×
04Eid al-FitrPolitics & Society17.06×
05Loyalty programShopping10.92×
06PaybackShopping7.49×
07FolklorePolitics & Society4.07×
08BauhausShopping3.83×
09FestivalMusic & Radio3.05×
10More NutritionHealth2.97×
11CultureLiterature2.39×
12ShoppingShopping2.03×
13MoviesMovies & TV1.96×
14DesignHome & Garden1.96×
15SportsSports1.91×
16FoodFood & Beverages1.89×
17Arts and musicArts & Culture1.72×
18dB’sMusic & Radio1.69×
19Food and drinkFood & Beverages1.55×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thanksgiving audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thanksgiving audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM5.24×
Urban LifestyleOPEN2.52×
IndividualismJOY2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thanksgiving audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.04×
Quality AwarenessPREMIUM1.14×
Social Media UsageJOY1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thanksgiving have in Germany?

Thanksgiving has an estimated audience of 308,080 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Thanksgiving fans?

59.0% of Thanksgiving fans are female, 41.0% are male, with an average age of 37.3 years.

03

Which brands do Thanksgiving fans like most?

Thanksgiving fans show strongest brand affinity for Black Friday (17.84×), Muslim holidays (25.33×), and Discount card (18.84×) over the country average.

04

Where do Thanksgiving fans live in Germany?

Thanksgiving fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Thanksgiving fans also like?

Beyond Thanksgiving itself, the audience over-indexes on Muslim holidays (25.33×), Discount card (18.84×), Payback (7.49×), and Bauhaus (3.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Thanksgiving audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Thanksgiving. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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