Folklore Audience in Germany
Folklore has an estimated audience of 4,735,904 people in Germany. 57.9% are female, 42.1% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: William H. Macy, Ian McKellen, Charlie Hunnam, Supercell (video game company), Speculative fiction.
The average Folklore fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include William H. Macy, Ian McKellen, Charlie Hunnam, with strongest over-indexing on William H. Macy (13.59× the country average). Demographically, the Folklore audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Tradition, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Folklore fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 36.5 |
| Estimated audience size | 4,735,904 |
Audience persona
The typical Folklore fan in Germany is more female, around 36.5 years old, with strong Tradition tendencies and a notable affinity for William H. Macy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,125,936 | 1.09× |
| Bayern | 780,000 | 1.02× |
| Baden-Württemberg | 645,021 | 1× |
| Niedersachsen | 447,928 | 0.97× |
| Hessen | 355,135 | 0.98× |
| Rheinland-Pfalz | 248,873 | 1.05× |
| Berlin | 235,409 | 1.11× |
| Sachsen | 229,892 | 0.99× |
| Schleswig-Holstein | 172,731 | 1.02× |
| Brandenburg | 138,721 | 0.94× |
| Thüringen | 133,272 | 1.1× |
| Sachsen-Anhalt | 112,569 | 0.92× |
| Hamburg | 106,617 | 1× |
| Mecklenburg-Vorpommern | 83,431 | 0.92× |
| Saarland | 48,657 | 0.84× |
| Bremen | 42,323 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| William H. Macy | 13.59× | Movies & TV |
| Ian McKellen | 10.73× | Movies & TV |
| Charlie Hunnam | 4.83× | Movies & TV |
| Supercell (video game company) | 11× | Games |
| Speculative fiction | 5.47× | Literature |
| Mammal | 2.05× | Pets & Animals |
| Hugh Grant | 6.04× | Movies & TV |
| Holiday | 1.94× | Travel & Leisure |
| Ryanair | 1.59× | Travel & Leisure |
| TK Maxx | 1.56× | Shopping |
| Literature | 1.99× | Business & Career |
| Game of Thrones | 1.64× | Movies & TV |
| Tradition | 2.04× | Politics & Society |
| Gaelic football | 8× | Sports |
| Eurowings | 1.56× | Travel & Leisure |
| Stress (biology) | 1.57× | Health |
| Dresses | 1.5× | Fashion & Accessoires |
| Drop shipping | 1.59× | Shopping |
| Superman | 1.52× | Movies & TV |
| Let's Dance (German TV series) | 1.6× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 4.89 |
| Pet Ownership | JOY | 1.49 |
| Sports Activity | POWER | 1.39 |
| Extroversion | THRILL | 1.35 |
| Sustainability | BALANCE | 1.34 |
| Patriotism | CONSERVATISM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Italy | 5.3% |
See Folklore audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Folklore have in Germany?
Folklore has an estimated audience of 4,735,904 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Folklore fans?
57.9% of Folklore fans are female, 42.1% are male, with an average age of 36.5 years.
Which brands do Folklore fans like most?
Folklore fans show strongest brand affinity for William H. Macy (13.59×), Ian McKellen (10.73×), and Charlie Hunnam (4.83×) over the country average.
Where do Folklore fans live in Germany?
Folklore fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,125,936), Bayern (reach 780,000), and Baden-Württemberg (reach 645,021). These three regions account for the largest share of the active audience.
What other brands do Folklore fans also like?
Beyond Folklore itself, the audience over-indexes on Ian McKellen (10.73×), Charlie Hunnam (4.83×), Supercell (video game company) (11×), and Speculative fiction (5.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Folklore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.