Rascasse Audience Intelligence

Folklore Audience in Germany

A data profile of the people who buy, follow and care about Folklore in Germany — modelled from more than twelve digital signal sources. Folklore has an estimated audience of 4,735,904 people in Germany.

#711among Topic in Germany#29in Politics & Society

The average Folklore fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include William H. Macy, Ian McKellen, Supercell (video game company), with strongest over-indexing on William H. Macy (13.59× the country average).

Demographically, the Folklore audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Folklore fan in Germany is more female, around 36.5 years old, with strong Tradition tendencies and a notable affinity for William H. Macy.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Folklore profile in Germany.

Audience size
4.7M
in Germany
Gender
57.9%♀
42.1% male
Age
36.5
average years
Country rank
#1141
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Folklore fans

57.9% are female, 42.1% are male, average age 36.5.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Folklore audience in Germany
MetricValue
Female57.9%
Male42.1%
Average age36.5
Estimated audience size4,735,904
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Folklore audience in Germany
Age bracketShare%
16-1926%
20-2921%
30-3920%
40-4919%
50+14%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Folklore audience comes from Germany.

Worldwide audience distribution share by country for Folklore
CountryShare
United States24.1%
United Kingdom5.6%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Folklore audience in Germany is strongest.

Fig. 05

Top regions by affinity

Folklore fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~100K1.12×
02Nordrhein-Westfalen~1M1.06×
03Rheinland-Pfalz~200K1.04×
04Berlin~200K1.04×
05Bremen~40K1.03×
06Schleswig-Holstein~200K1.01×
07Bayern~800K1.00×
08Baden-Württemberg~600K1.00×
09Sachsen~200K0.99×
10Hamburg~100K0.97×
11Mecklenburg-Vorpommern~90K0.97×
12Niedersachsen~400K0.96×
13Hessen~300K0.96×
14Brandenburg~100K0.96×
15Sachsen-Anhalt~100K0.96×
16Saarland~50K0.94×
Fig. 06

Affinity by region

Affinity by region — Folklore, Germany
0.94×1.00×1.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Folklore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Folklore audience
#·InterestCategoryAffinity×
01William H. MacyMovies & TV13.59×
02Supercell (video game company)Games11.00×
03Ian McKellenMovies & TV10.73×
04Fonseca (singer)Music & Radio10.27×
05Gaelic footballSports8.00×
06Hugh GrantMovies & TV6.04×
07Speculative fictionLiterature5.47×
08Charlie HunnamMovies & TV4.83×
09MammalPets & Animals2.05×
10TraditionPolitics & Society2.04×
11LiteratureBusiness & Career1.99×
12HolidayTravel & Leisure1.94×
13Game of ThronesMovies & TV1.64×
14RyanairTravel & Leisure1.59×
15Drop shippingShopping1.59×
16Stress (biology)Health1.57×
17TK MaxxShopping1.56×
18EurowingsTravel & Leisure1.56×
19UkrainiansMusic & Radio1.51×
20DressesFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Folklore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Folklore audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.17×
ExtroversionTHRILL1.63×
SpiritualityBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Folklore audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
Early Adopter MentalityPOWER0.99×
SustainabilityBALANCE1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Folklore have in Germany?

Folklore has an estimated audience of 4,735,904 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Folklore fans?

57.9% of Folklore fans are female, 42.1% are male, with an average age of 36.5 years.

03

Which brands do Folklore fans like most?

Folklore fans show strongest brand affinity for William H. Macy (13.59×), Ian McKellen (10.73×), and Supercell (video game company) (11×) over the country average.

04

Where do Folklore fans live in Germany?

Folklore fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~800K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Folklore fans also like?

Beyond Folklore itself, the audience over-indexes on Ian McKellen (10.73×), Supercell (video game company) (11×), Charlie Hunnam (4.83×), and Ukrainians (1.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Folklore audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Folklore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →