A data profile of the people who buy, follow and care about Folklore in France — modelled from more than twelve digital signal sources. Folklore has an estimated audience of 5,052,759 people in France.
The average Folklore fan in France is 40.8 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Patrick Bruel, Tradition, Humorism, with strongest over-indexing on Patrick Bruel (1.81× the country average).
Demographically, the Folklore audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Folklore fan in France is balanced, around 40.8 years old, with strong Tradition tendencies and a notable affinity for Patrick Bruel.
The key figures that characterise the Folklore profile in France.
52.4% are female, 47.6% are male, average age 40.8.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 40.8 |
| Estimated audience size | 5,052,759 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 27% |
of the worldwide Folklore audience comes from France.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Italy | 5.3% |
Where the Folklore audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.30× | |
| 02 | Occitanie | ~500K | 1.09× | |
| 03 | Provence-Alpes-Côte d'Azur | ~400K | 1.06× | |
| 04 | Centre-Val de Loire | ~200K | 1.06× | |
| 05 | Auvergne-Rhône-Alpes | ~600K | 1.05× | |
| 06 | Grand Est | ~400K | 1.03× | |
| 07 | Nouvelle-Aquitaine | ~400K | 1.00× | |
| 08 | Hauts-de-France | ~400K | 0.98× | |
| 09 | Normandy | ~200K | 0.95× | |
| 10 | Pays de la Loire | ~300K | 0.93× | |
| 11 | Brittany | ~200K | 0.91× | |
| 12 | Corsica | ~20K | 0.91× | |
| 13 | Bourgogne-Franche-Comté | ~200K | 0.90× |
The strongest cross-interests of the Folklore audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kmart | Shopping | 11.08× | ||
| 02 | Aer Lingus | Travel & Leisure | 8.54× | ||
| 03 | Riddle | Games | 6.37× | ||
| 04 | Legendary creature | Kids & Family | 5.37× | ||
| 05 | Folk music | Music & Radio | 4.09× | ||
| 06 | Humorism | Literature | 3.10× | ||
| 07 | Tradition | Politics & Society | 2.88× | ||
| 08 | Community issues | Arts & Culture | 2.58× | ||
| 09 | Patrick Bruel | Music & Radio | 1.81× | ||
| 10 | Charlotte Cardin | Music & Radio | 1.77× | ||
| 11 | Botany | Home & Garden | 1.75× | ||
| 12 | Brittany | Travel & Leisure | 1.71× | ||
| 13 | Departments of France | Politics & Society | 1.59× | ||
| 14 | Earth | Travel & Leisure | 1.58× | ||
| 15 | Geography | Business & Career | 1.58× | ||
| 16 | Holiday | Travel & Leisure | 1.54× | ||
| 17 | Mammal | Pets & Animals | 1.53× | ||
| 18 | Brigitte Bardot | Movies & TV | 1.51× | ||
| 19 | Pleasure | Politics & Society | 1.50× | ||
| 20 | Literature | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 4.57× | |
| Early Adopter Mentality | POWER | 1.30× | |
| Community Orientation | OPEN | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Pet Ownership | JOY | 0.93× | |
| Career Orientation | POWER | 0.93× |
Folklore has an estimated audience of 5,052,759 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
52.4% of Folklore fans are female, 47.6% are male, with an average age of 40.8 years.
Folklore fans show strongest brand affinity for Patrick Bruel (1.81×), Tradition (2.88×), and Humorism (3.1×) over the country average.
Folklore fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Occitanie (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Folklore itself, the audience over-indexes on Tradition (2.88×), Humorism (3.1×), Folk music (4.09×), and Departments of France (1.59×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Folklore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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