Folklore Audience in Mexico
Folklore has an estimated audience of 6,449,760 people in Mexico. 50.5% are female, 49.5% are male, average age 33.1. Top brand affinities: Mythology, Paris Saint-Germain, Folk music, Norse mythology, Mongolia.
Top brand affinities include Mythology, Paris Saint-Germain, Folk music, with strongest over-indexing on Mythology (2.78× the country average). Demographically, the Folklore audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Tradition, Spirituality.
Category: Politics & Society · Type: Topic
Demographics of Folklore fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 33.1 |
| Estimated audience size | 6,449,760 |
Audience persona
The typical Folklore fan in Mexico is balanced, around 33.1 years old, with strong Tradition tendencies and a notable affinity for Mythology.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mythology | 2.78× | Health |
| Paris Saint-Germain | 1.91× | Sports |
| Folk music | 1.81× | Music & Radio |
| Norse mythology | 3.07× | Politics & Society |
| Mongolia | 1.57× | Travel & Leisure |
| Folk dance | 2.16× | Music & Radio |
| Vikings (TV series) | 2.95× | Movies & TV |
| Folk costume | 2.45× | Fashion & Accessoires |
| Carmen | 1.6× | Literature |
| Legendary creature | 1.65× | Kids & Family |
| Chicago Med | 3.37× | Movies & TV |
| Viking metal | 3.41× | Music & Radio |
| Runes | 3× | Politics & Society |
| Electronic keyboard | 1.6× | Music & Radio |
| Victoria Justice | 1.68× | Movies & TV |
| Norse religion | 3.7× | Politics & Society |
| Life Is Beautiful | 1.63× | Movies & TV |
| Celtic mythology | 3.58× | Arts & Culture |
| Ragnar Lodbrok | 3.36× | Politics & Society |
| Clash of Clans | 2.26× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.19 |
| Spirituality | BALANCE | 1.64 |
| Travelling | THRILL | 1.3 |
| Urban Lifestyle | OPEN | 1.2 |
| Patriotism | CONSERVATISM | 1.14 |
| Creativity | OPEN | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Italy | 5.3% |
See Folklore audiences in other countries
More Politics & Society audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Folklore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.