A data profile of the people who buy, follow and care about Folklore in Mexico — modelled from more than twelve digital signal sources. Folklore has an estimated audience of 6,449,760 people in Mexico.
Folklore has an estimated audience of 6,449,760 people in Mexico. 50.5% are female, 49.5% are male, average age 33.1. Top brand affinities: Mythology, Paris Saint-Germain, Folk music, Norse mythology, Mongolia.
Top brand affinities include Mythology, Paris Saint-Germain, Folk music, with strongest over-indexing on Mythology (2.78× the country average).
Demographically, the Folklore audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Tradition, Extroversion.
The typical Folklore fan in Mexico is balanced, around 33.1 years old, with strong Tradition tendencies and a notable affinity for Mythology.
The key figures that characterise the Folklore profile in Mexico.
50.5% are female, 49.5% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 33.1 |
| Estimated audience size | 6,449,760 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 10% |
of the worldwide Folklore audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.1% |
| United Kingdom | 5.6% |
| Italy | 5.3% |
The strongest cross-interests of the Folklore audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Norse religion | Politics & Society | 3.70× | ||
| 02 | Celtic mythology | Arts & Culture | 3.58× | ||
| 03 | Viking metal | Music & Radio | 3.41× | ||
| 04 | Chicago Med | Movies & TV | 3.37× | ||
| 05 | Norse mythology | Politics & Society | 3.07× | ||
| 06 | Runes | Politics & Society | 3.00× | ||
| 07 | Vikings (TV series) | Movies & TV | 2.95× | ||
| 08 | Mythology | Health | 2.78× | ||
| 09 | Folk costume | Fashion & Accessoires | 2.45× | ||
| 10 | Guillaume Canet | Movies & TV | 2.18× | ||
| 11 | Folk dance | Music & Radio | 2.16× | ||
| 12 | Paris Saint-Germain | Sports | 1.91× | ||
| 13 | Folk music | Music & Radio | 1.81× | ||
| 14 | Vitinha | Sports | 1.77× | ||
| 15 | Victoria Justice | Movies & TV | 1.68× | ||
| 16 | Legendary creature | Kids & Family | 1.65× | ||
| 17 | Life Is Beautiful | Movies & TV | 1.63× | ||
| 18 | Carmen | Literature | 1.60× | ||
| 19 | Electronic keyboard | Music & Radio | 1.60× | ||
| 20 | Mongolia | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.88× | |
| Extroversion | THRILL | 1.04× | |
| DIY Mentality | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.87× | |
| Design Affinity | PREMIUM | 0.87× | |
| Sustainability | BALANCE | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Folklore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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