Rascasse Audience Intelligence

Folklore Audience in United States

A data profile of the people who buy, follow and care about Folklore in United States — modelled from more than twelve digital signal sources. Folklore has an estimated audience of 36,730,678 people in United States.

#470among Topic in United States#34in Politics & Society

The average Folklore fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mythology, Thanksgiving, Anthropology, with strongest over-indexing on Mythology (5.14× the country average).

Demographically, the Folklore audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Folklore fan in United States is more female, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Mythology.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Folklore profile in United States.

Audience size
36.7M
in United States
Gender
58.1%♀
41.9% male
Age
40.1
average years
Country rank
#659
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Folklore fans

58.1% are female, 41.9% are male, average age 40.1.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Folklore audience in United States
MetricValue
Female58.1%
Male41.9%
Average age40.1
Estimated audience size36,730,678
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Folklore audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Folklore audience comes from United States.

Worldwide audience distribution share by country for Folklore
CountryShare
United States24.1%
United Kingdom5.6%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Folklore audience in United States is strongest.

Fig. 05

Top regions by affinity

Folklore fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~300K1.84×
02Rhode Island~200K1.46×
03Illinois~1.5M1.19×
04Utah~400K1.18×
05West Virginia~200K1.17×
06California~4.5M1.16×
07Massachusetts~800K1.15×
08Alabama~600K1.14×
09Kentucky~500K1.14×
10Texas~3.5M1.12×
11Montana~100K1.11×
12Georgia~1M1.06×
13Kansas~300K1.05×
14Pennsylvania~1.5M1.04×
15Arkansas~300K1.04×
16Delaware~100K1.04×
17North Carolina~1M1.03×
18New Jersey~1M1.03×
19Missouri~600K1.01×
20Indiana~700K1.00×
21Virginia~900K0.99×
22Louisiana~500K0.99×
23Oklahoma~400K0.99×
24Connecticut~400K0.98×
25New York~2M0.97×
26South Carolina~500K0.97×
27Nebraska~200K0.97×
28Ohio~1M0.95×
29Washington~700K0.94×
30Michigan~900K0.93×
31Nevada~300K0.93×
32Iowa~300K0.93×
33Idaho~200K0.93×
34Florida~2.5M0.92×
35Wisconsin~500K0.92×
36Arizona~700K0.91×
37Tennessee~700K0.91×
38Maryland~600K0.91×
39Oregon~400K0.91×
40Hawaii~100K0.91×
41South Dakota~80K0.91×
42Alaska~70K0.91×
43Minnesota~500K0.90×
44Mississippi~300K0.90×
45North Dakota~70K0.89×
46New Hampshire~100K0.88×
47Maine~100K0.88×
48Washington, District of Columbia~100K0.88×
49Vermont~60K0.87×
50Colorado~500K0.85×
Fig. 06

Affinity by region

Affinity by region — Folklore, United States
0.85×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Folklore audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Folklore audience
#·InterestCategoryAffinity×
01Norse mythologyPolitics & Society5.70×
02MythologyHealth5.14×
03Frankenstein (1931 film)Movies & TV4.19×
04ThanksgivingKids & Family2.80×
05Bad BunnyMusic & Radio2.24×
06AnthropologyBusiness & Career2.07×
07TraditionPolitics & Society1.94×
08Community issuesArts & Culture1.85×
09HumanitiesPolitics & Society1.84×
10American folk musicMusic & Radio1.83×
11Electronic publishingNews1.75×
12Instant messagingInternet & Social Media1.71×
13HolidayTravel & Leisure1.70×
14SiblingKids & Family1.66×
15LiteratureBusiness & Career1.65×
16VirtuePolitics & Society1.61×
17Dick Van DykeMovies & TV1.60×
18Social scienceBusiness & Career1.59×
19Photographic filmTechnology & Electronics1.56×
20JokeLiterature1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Folklore audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Folklore audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.19×
Community OrientationOPEN1.27×
CreativityOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Folklore audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Healthy LifestyleBALANCE0.91×
Quality AwarenessPREMIUM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Folklore have in United States?

Folklore has an estimated audience of 36,730,678 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Folklore fans?

58.1% of Folklore fans are female, 41.9% are male, with an average age of 40.1 years.

03

Which brands do Folklore fans like most?

Folklore fans show strongest brand affinity for Mythology (5.14×), Thanksgiving (2.8×), and Anthropology (2.07×) over the country average.

04

Where do Folklore fans live in United States?

Folklore fans in United States are most concentrated in California (reach ~4.5M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Folklore fans also like?

Beyond Folklore itself, the audience over-indexes on Thanksgiving (2.8×), Anthropology (2.07×), Holiday (1.7×), and Instant messaging (1.71×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Folklore audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Folklore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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