Folklore Audience in United States

Folklore logo

Folklore has an estimated audience of 36,730,678 people in United States. 58.1% are female, 41.9% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Mythology, Thanksgiving, Anthropology, Holiday, Instant messaging.

The average Folklore fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mythology, Thanksgiving, Anthropology, with strongest over-indexing on Mythology (5.14× the country average). Demographically, the Folklore audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Folklore fans

Demographic split for Folklore audience in United States
MetricValue
Female58.1%
Male41.9%
Average age40.1
Estimated audience size36,730,678

Audience persona

The typical Folklore fan in United States is more female, around 40.1 years old, with strong Tradition tendencies and a notable affinity for Mythology.

Top regions in United States

Top regions ranked by reach for Folklore in United States
RegionReachAffinity
California4,738,5161.17×
Texas3,681,6691.17×
Florida2,401,8930.97×
New York2,121,2031.03×
Illinois1,569,1961.28×
Pennsylvania1,352,5701.09×
Georgia1,222,4091.08×
North Carolina1,175,1841.06×
Ohio1,104,6620.98×
New Jersey991,6621.06×
Michigan929,4920.97×
Virginia883,1890.99×
Massachusetts863,6271.19×
Washington723,1460.98×
Indiana695,8261.04×
Arizona689,7160.92×
Tennessee669,3950.91×
Missouri607,8711.03×
Maryland560,6520.89×
Alabama553,6941.08×
South Carolina545,0920.99×
Kentucky537,5321.17×
Wisconsin515,6600.93×
Colorado495,4490.86×
Minnesota481,6630.92×
Louisiana472,3321×
Oklahoma415,7071.02×
Oregon397,3650.94×
Utah390,9701.19×
Connecticut363,6260.99×
Nevada341,0220.96×
Arkansas334,1071.1×
New Mexico311,2871.69×
Kansas299,5501.03×
Iowa282,5800.93×
Mississippi263,7550.87×
West Virginia195,7111.14×
Nebraska177,3360.96×
Idaho158,9660.86×
Rhode Island158,5681.36×
Hawaii136,4900.86×
New Hampshire119,4660.83×
Maine111,6230.85×
Montana106,5211.05×
Delaware104,4031.03×
Washington, District of Columbia102,5310.93×
South Dakota69,0670.81×
Alaska60,3300.77×
North Dakota56,1120.74×
Vermont49,7150.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Folklore audience
BrandAffinityCategory
Mythology5.14×Health
Thanksgiving2.8×Kids & Family
Anthropology2.07×Business & Career
Holiday1.7×Travel & Leisure
Instant messaging1.71×Internet & Social Media
Tradition1.94×Politics & Society
Frankenstein (1931 film)4.19×Movies & TV
Social science1.59×Business & Career
Literature1.65×Business & Career
Virtue1.61×Politics & Society
Bad Bunny2.24×Music & Radio
Humanities1.84×Politics & Society
Photographic film1.56×Technology & Electronics
Sibling1.66×Kids & Family
American folk music1.83×Music & Radio
Community issues1.85×Arts & Culture
Norse mythology5.7×Politics & Society
Joke1.5×Literature
Electronic publishing1.75×News
Limited liability company1.56×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Folklore audience
TraitClusterScore
TraditionCONSERVATISM2.54
MindfulnessBALANCE1.39
ExtroversionTHRILL1.32
SpiritualityBALANCE1.21
PatriotismCONSERVATISM1.17
LGBTQ+ IdentityOPEN1.1

Worldwide distribution

Worldwide audience distribution share by country for Folklore
CountryShare
United States24.1%
United Kingdom5.6%
Italy5.3%

See Folklore audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Folklore have in United States?

Folklore has an estimated audience of 36,730,678 people in United States, concentrated in California and Texas.

What is the gender split and age of Folklore fans?

58.1% of Folklore fans are female, 41.9% are male, with an average age of 40.1 years.

Which brands do Folklore fans like most?

Folklore fans show strongest brand affinity for Mythology (5.14×), Thanksgiving (2.8×), and Anthropology (2.07×) over the country average.

Where do Folklore fans live in United States?

Folklore fans in United States are most concentrated in California (reach 4,738,516), Texas (reach 3,681,669), and Florida (reach 2,401,893). These three regions account for the largest share of the active audience.

What other brands do Folklore fans also like?

Beyond Folklore itself, the audience over-indexes on Thanksgiving (2.8×), Anthropology (2.07×), Holiday (1.7×), and Instant messaging (1.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Folklore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.