Rascasse Audience Intelligence

Norse mythology Audience in United States

A data profile of the people who buy, follow and care about Norse mythology in United States — modelled from more than twelve digital signal sources. Norse mythology has an estimated audience of 3,216,475 people in United States.

#4913among Topic in United States#638in Politics & Society

The average Norse mythology fan in United States is 39.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vikings (TV series), Folklore, Superman, with strongest over-indexing on Vikings (TV series) (24.89× the country average).

Demographically, the Norse mythology audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Norse mythology fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Vikings (TV series).

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Norse mythology profile in United States.

Audience size
3.2M
in United States
Gender
49.3%♀
50.7% male
Age
39.8
average years
Country rank
#9697
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Norse mythology fans

49.3% are female, 50.7% are male, average age 39.8.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Norse mythology audience in United States
MetricValue
Female49.3%
Male50.7%
Average age39.8
Estimated audience size3,216,475
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Norse mythology audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4919%
50+25%
Fig. 04

Worldwide distribution

18.0%

of the worldwide Norse mythology audience comes from United States.

Worldwide audience distribution share by country for Norse mythology
CountryShare
United States18.0%
Germany6.0%
Italy5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Norse mythology audience in United States is strongest.

Fig. 05

Top regions by affinity

Norse mythology fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.35×
02Alaska~9K1.35×
03Idaho~20K1.30×
04West Virginia~20K1.28×
05North Dakota~8K1.24×
06Montana~10K1.20×
07Oklahoma~40K1.16×
08Wyoming~5K1.15×
09Arkansas~30K1.14×
10Minnesota~50K1.10×
11Oregon~40K1.10×
12Maine~10K1.10×
13Kentucky~40K1.08×
14Washington~70K1.06×
15Missouri~60K1.06×
16South Dakota~8K1.06×
17Wisconsin~50K1.04×
18Nebraska~20K1.04×
19Kansas~30K1.03×
20New Hampshire~10K1.03×
21Tennessee~60K1.00×
22Indiana~60K1.00×
23Colorado~50K1.00×
24Iowa~30K1.00×
25New Mexico~20K1.00×
26Alabama~40K0.99×
27Ohio~100K0.97×
28Nevada~30K0.97×
29Michigan~80K0.96×
30Arizona~60K0.95×
31Texas~300K0.94×
32Pennsylvania~100K0.94×
33Georgia~90K0.92×
34North Carolina~90K0.92×
35Virginia~70K0.92×
36Louisiana~40K0.92×
37Mississippi~20K0.92×
38Hawaii~10K0.90×
39South Carolina~40K0.89×
40California~300K0.88×
41Illinois~90K0.85×
42Rhode Island~9K0.85×
43Delaware~8K0.85×
44Maryland~50K0.84×
45Florida~200K0.83×
46Connecticut~30K0.83×
47Massachusetts~50K0.78×
48New York~100K0.77×
49New Jersey~60K0.74×
50Washington, District of Columbia~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Norse mythology, United States
0.68×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Norse mythology audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Norse mythology audience
#·InterestCategoryAffinity×
01Vikings (TV series)Movies & TV24.89×
02Role-playingGames17.81×
03The HobbitMovies & TV8.32×
04The Lord of the RingsMovies & TV6.06×
05Berlin WallTravel & Leisure5.84×
06FolklorePolitics & Society5.70×
07Assassin's CreedGames4.64×
08FunkoKids & Family4.39×
09Graphic novelLiterature4.29×
10Web serverTechnology & Electronics3.81×
11Fly fishingSports3.06×
12SupermanMovies & TV2.75×
13Board gamesGames2.65×
14Game of ThronesMovies & TV2.56×
15Bass guitarMusic & Radio2.53×
16BeetlejuiceMovies & TV2.50×
17Electric guitarMusic & Radio2.09×
18Planet FitnessSports2.05×
19ComicsLiterature1.73×
20Harry PotterMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Norse mythology audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Norse mythology audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.48×
TraditionCONSERVATISM2.70×
IndividualismJOY1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Norse mythology audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.62×
Family OrientationCONSERVATISM0.69×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Norse mythology have in United States?

Norse mythology has an estimated audience of 3,216,475 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Norse mythology fans?

49.3% of Norse mythology fans are female, 50.7% are male, with an average age of 39.8 years.

03

Which brands do Norse mythology fans like most?

Norse mythology fans show strongest brand affinity for Vikings (TV series) (24.89×), Folklore (5.7×), and Superman (2.75×) over the country average.

04

Where do Norse mythology fans live in United States?

Norse mythology fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Norse mythology fans also like?

Beyond Norse mythology itself, the audience over-indexes on Folklore (5.7×), Superman (2.75×), Role-playing (17.81×), and Planet Fitness (2.05×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Norse mythology audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Norse mythology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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