Norse mythology Audience in United States

Norse mythology logo

Norse mythology has an estimated audience of 3,216,475 people in United States. 49.3% are female, 50.7% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Urban Outfitters, Grinch, Vocal harmony, Goop, Grace Slick.

The average Norse mythology fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Urban Outfitters, Grinch, Vocal harmony, with strongest over-indexing on Urban Outfitters (5.76× the country average). Demographically, the Norse mythology audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Norse mythology fans

Demographic split for Norse mythology audience in United States
MetricValue
Female49.3%
Male50.7%
Average age39.8
Estimated audience size3,216,475

Audience persona

The typical Norse mythology fan in United States is balanced, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Norse mythology in United States
RegionReachAffinity
California340,7850.96×
Texas266,8310.96×
Florida187,9920.86×
New York150,6600.84×
Ohio99,8591.01×
Pennsylvania98,4520.91×
Illinois97,4720.91×
Georgia89,8900.91×
North Carolina88,6970.92×
Michigan80,6740.96×
Virginia73,8800.94×
Washington73,8651.14×
Tennessee67,4531.05×
Arizona64,7030.99×
New Jersey60,9360.74×
Indiana60,5511.03×
Missouri57,3701.11×
Minnesota54,2531.18×
Colorado54,1251.07×
Massachusetts52,1830.82×
Wisconsin51,0881.06×
Maryland47,1480.85×
Alabama43,6520.97×
Kentucky43,5481.08×
South Carolina43,2040.89×
Oregon42,0721.14×
Oklahoma41,9661.17×
Louisiana37,4680.9×
Utah37,4151.3×
Nevada31,7821.02×
Arkansas28,0171.06×
Iowa26,3721×
Connecticut25,6760.8×
Kansas25,3611×
Mississippi23,0190.87×
Idaho21,3481.32×
West Virginia19,5271.3×
Nebraska17,4451.08×
New Mexico14,8320.92×
New Hampshire12,9451.02×
Maine12,4331.08×
Hawaii11,9460.86×
Montana10,8691.22×
Alaska8,8101.28×
North Dakota8,6321.31×
Rhode Island8,3330.81×
South Dakota7,7731.05×
Delaware6,1840.7×
Washington, District of Columbia6,0040.62×
Wyoming5,5681.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Norse mythology audience
BrandAffinityCategory
Urban Outfitters5.76×Shopping
Grinch11.55×Movies & TV
Vocal harmony12.1×Music & Radio
Goop11.1×Internet & Social Media
Grace Slick15.81×Music & Radio
Hibachi12.89×Food & Beverages
Wok10.62×Food & Beverages
Corona (band)8.92×Music & Radio
Google Home9.6×Technology & Electronics
Product design2.83×Business & Career
Dog breed1.59×Pets & Animals
Gift registry15.72×Kids & Family
La Jolla10.88×Travel & Leisure
Natural rubber2.32×Cars & Mobility
Car Seat Headrest18.65×Music & Radio
Governor of Michigan7.61×Politics & Society
Combat sport1.57×Sports
Hang Seng Index12.73×Business & Career
No Escape (1994 film)10.55×Movies & TV
3D printing2.36×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Norse mythology audience
TraitClusterScore
PatriotismCONSERVATISM3.94
TraditionCONSERVATISM2.69
MindfulnessBALANCE1.54
LGBTQ+ IdentityOPEN1.51
ExtroversionTHRILL1.51
Early Adopter MentalityPOWER1.5

Worldwide distribution

Worldwide audience distribution share by country for Norse mythology
CountryShare
United States18.0%
Germany6.0%
Italy5.5%

See Norse mythology audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Norse mythology have in United States?

Norse mythology has an estimated audience of 3,216,475 people in United States, concentrated in California and Texas.

What is the gender split and age of Norse mythology fans?

49.3% of Norse mythology fans are female, 50.7% are male, with an average age of 39.8 years.

Which brands do Norse mythology fans like most?

Norse mythology fans show strongest brand affinity for Urban Outfitters (5.76×), Grinch (11.55×), and Vocal harmony (12.1×) over the country average.

Where do Norse mythology fans live in United States?

Norse mythology fans in United States are most concentrated in California (reach 340,785), Texas (reach 266,831), and Florida (reach 187,992). These three regions account for the largest share of the active audience.

What other brands do Norse mythology fans also like?

Beyond Norse mythology itself, the audience over-indexes on Grinch (11.55×), Vocal harmony (12.1×), Goop (11.1×), and Grace Slick (15.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Norse mythology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.