Rascasse Audience Intelligence

Role-playing Audience in United States

A data profile of the people who buy, follow and care about Role-playing in United States — modelled from more than twelve digital signal sources. Role-playing has an estimated audience of 2,156,383 people in United States.

#6078among Topic in United States#278in Games

The average Role-playing fan in United States is 32.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Super Smash Bros. Brawl, Street Fighter IV, Ultimate Mortal Kombat 3, with strongest over-indexing on Super Smash Bros. Brawl (49.79× the country average).

Demographically, the Role-playing audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Role-playing fan in United States is more male, around 32.6 years old, with strong Patriotism tendencies and a notable affinity for Super Smash Bros. Brawl.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Role-playing profile in United States.

Audience size
2.2M
in United States
Gender
41.4%♀
58.6% male
Age
32.6
average years
Country rank
#13436
Topic in United States
Fig. 01

Search interest · 12-month trend

+158%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Role-playing fans

41.4% are female, 58.6% are male, average age 32.6.

Fig. 02

Gender split

41.4%
Female
58.6%
Male
Demographic split for Role-playing audience in United States
MetricValue
Female41.4%
Male58.6%
Average age32.6
Estimated audience size2,156,383
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Role-playing audience in United States
Age bracketShare%
16-1934%
20-2926%
30-3917%
40-4914%
50+8%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Role-playing audience comes from United States.

Worldwide audience distribution share by country for Role-playing
CountryShare
Japan33.4%
United States20.9%
India4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Role-playing audience in United States is strongest.

Fig. 05

Top regions by affinity

Role-playing fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~80K1.54×
02Montana~8K1.35×
03Mississippi~20K1.32×
04Arkansas~20K1.32×
05Alaska~6K1.32×
06Missouri~50K1.30×
07Washington, District of Columbia~8K1.27×
08Indiana~50K1.16×
09Oklahoma~30K1.16×
10West Virginia~10K1.16×
11Utah~20K1.15×
12Tennessee~50K1.13×
13Idaho~10K1.11×
14Wyoming~4K1.11×
15South Dakota~5K1.10×
16Texas~200K1.09×
17Kentucky~30K1.09×
18South Carolina~30K1.06×
19Washington~40K1.03×
20Louisiana~30K1.03×
21Nevada~20K1.03×
22Ohio~70K1.01×
23Georgia~70K1.01×
24North Dakota~4K1.00×
25Kansas~20K0.99×
26North Carolina~60K0.95×
27Pennsylvania~70K0.94×
28Alabama~30K0.93×
29Iowa~20K0.92×
30New Mexico~10K0.92×
31Rhode Island~6K0.92×
32Michigan~50K0.91×
33Arizona~40K0.91×
34Maryland~30K0.91×
35Wisconsin~30K0.91×
36Illinois~60K0.90×
37Florida~100K0.89×
38Oregon~20K0.88×
39Connecticut~20K0.86×
40California~200K0.85×
41Minnesota~30K0.84×
42Delaware~5K0.84×
43Hawaii~8K0.83×
44Nebraska~9K0.82×
45New York~100K0.81×
46Maine~6K0.78×
47Colorado~30K0.76×
48New Hampshire~6K0.75×
49New Jersey~40K0.74×
50Massachusetts~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Role-playing, United States
0.73×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Role-playing audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Role-playing audience
#·InterestCategoryAffinity×
01Ultimate Mortal Kombat 3Games127.80×
02Vega (Street Fighter)Games123.99×
03Street Fighter IVGames118.25×
04Mortal Kombat 3Games71.40×
05Super Mario KartGames67.28×
06Street Fighter II: The World WarriorGames54.04×
07Super Smash Bros. BrawlGames49.79×
08RagnarökPolitics & Society48.23×
09Super Smash Bros. MeleeGames44.88×
10Mortal Kombat 1Games35.35×
11OdinPolitics & Society30.88×
12ValkyrieLiterature29.23×
13Norse mythologyPolitics & Society17.81×
14WarcraftGames14.33×
15Miniature wargamingGames11.62×
16Mortal KombatGames11.51×
17Vikings (TV series)Movies & TV8.24×
18OtakuLiterature6.50×
19A Knight of the Seven KingdomsMovies & TV5.34×
20SupermanMovies & TV3.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Role-playing audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Role-playing audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
TraditionCONSERVATISM1.33×
ExtroversionTHRILL1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Role-playing audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.70×
TravellingTHRILL0.76×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Role-playing have in United States?

Role-playing has an estimated audience of 2,156,383 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Role-playing fans?

41.4% of Role-playing fans are female, 58.6% are male, with an average age of 32.6 years.

03

Which brands do Role-playing fans like most?

Role-playing fans show strongest brand affinity for Super Smash Bros. Brawl (49.79×), Street Fighter IV (118.25×), and Ultimate Mortal Kombat 3 (127.8×) over the country average.

04

Where do Role-playing fans live in United States?

Role-playing fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Role-playing fans also like?

Beyond Role-playing itself, the audience over-indexes on Street Fighter IV (118.25×), Ultimate Mortal Kombat 3 (127.8×), Superman (3.36×), and Super Mario Kart (67.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Role-playing audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Role-playing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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