Role-playing Audience in United States

Role-playing logo

Role-playing has an estimated audience of 2,156,383 people in United States. 41.4% are female, 58.6% are male, average age 32.6. Top regions: California, Texas, Florida. Top brand affinities: Super Smash Bros. Brawl, Street Fighter IV, Superman, Ultimate Mortal Kombat 3, Super Mario Kart.

The average Role-playing fan in United States is 32.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Super Smash Bros. Brawl, Street Fighter IV, Superman, with strongest over-indexing on Super Smash Bros. Brawl (49.79× the country average). Demographically, the Role-playing audience skews more male with an average age of 32.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Role-playing fans

Demographic split for Role-playing audience in United States
MetricValue
Female41.4%
Male58.6%
Average age32.6
Estimated audience size2,156,383

Audience persona

The typical Role-playing fan in United States is more male, around 32.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Super Smash Bros. Brawl.

Top regions in United States

Top regions ranked by reach for Role-playing in United States
RegionReachAffinity
California231,6050.98×
Texas214,7491.16×
Florida136,9470.94×
New York112,6760.94×
Virginia95,8011.82×
Georgia72,6111.09×
Pennsylvania70,3780.97×
Illinois69,2750.96×
Ohio68,8341.04×
North Carolina67,3151.04×
Michigan54,8190.97×
New Jersey48,6500.89×
Tennessee45,7391.06×
Washington42,3690.98×
Maryland42,0441.13×
Indiana41,1671.04×
Arizona40,8210.93×
Missouri37,6111.08×
Massachusetts35,0580.83×
South Carolina34,6231.07×
Colorado31,2450.92×
Wisconsin31,1760.96×
Kentucky30,8641.14×
Alabama30,6871.02×
Louisiana29,7881.07×
Minnesota29,4760.95×
Oklahoma27,4041.14×
Arkansas23,9231.35×
Oregon22,3330.9×
Nevada20,9461×
Mississippi20,9321.18×
Connecticut20,0570.93×
Utah20,0321.04×
Kansas17,8521.05×
Iowa16,4880.93×
Washington, District of Columbia11,8291.83×
Idaho11,1661.03×
New Mexico10,9281.01×
Nebraska10,2170.94×
West Virginia9,7110.97×
Hawaii7,7690.84×
Maine6,4350.83×
New Hampshire6,1970.73×
Rhode Island5,3400.78×
Delaware4,8840.82×
Montana4,7210.79×
South Dakota4,1280.83×
Alaska3,8950.84×
North Dakota3,6610.83×
Wyoming2,5800.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Role-playing audience
BrandAffinityCategory
Super Smash Bros. Brawl49.79×Games
Street Fighter IV118.25×Games
Superman3.36×Movies & TV
Ultimate Mortal Kombat 3127.8×Games
Super Mario Kart67.28×Games
Ragnarök48.23×Politics & Society
Mortal Kombat 135.35×Games
Norse mythology17.81×Politics & Society
Warcraft14.33×Games
Vikings (TV series)8.24×Movies & TV
Mortal Kombat11.51×Games
Miniature wargaming11.62×Games
Super Smash Bros. Melee44.88×Games
Odin30.88×Politics & Society
Otaku6.5×Literature
Vega (Street Fighter)123.99×Games
Street Fighter II: The World Warrior54.04×Games
Valkyrie29.23×Literature
Tekken21.76×Games
Deathloop41.23×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Role-playing audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.34
Early Adopter MentalityPOWER1.74
PatriotismCONSERVATISM1.59
ExtroversionTHRILL1.41
Risk AppetiteTHRILL1.39
Urban LifestyleOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Role-playing
CountryShare
Japan33.4%
United States21.0%
India4.7%

See Role-playing audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Role-playing have in United States?

Role-playing has an estimated audience of 2,156,383 people in United States, concentrated in California and Texas.

What is the gender split and age of Role-playing fans?

41.4% of Role-playing fans are female, 58.6% are male, with an average age of 32.6 years.

Which brands do Role-playing fans like most?

Role-playing fans show strongest brand affinity for Super Smash Bros. Brawl (49.79×), Street Fighter IV (118.25×), and Superman (3.36×) over the country average.

Where do Role-playing fans live in United States?

Role-playing fans in United States are most concentrated in California (reach 231,605), Texas (reach 214,749), and Florida (reach 136,947). These three regions account for the largest share of the active audience.

What other brands do Role-playing fans also like?

Beyond Role-playing itself, the audience over-indexes on Street Fighter IV (118.25×), Superman (3.36×), Ultimate Mortal Kombat 3 (127.8×), and Super Mario Kart (67.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Role-playing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.