Valkyrie Audience in United States

Valkyrie logo

Valkyrie has an estimated audience of 787,653 people in United States. 41.5% are female, 58.5% are male, average age 35.2. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Figure painting (hobby), Jezebel (film), Hamden, Connecticut, Urban Outfitters.

The average Valkyrie fan in United States is 35.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Figure painting (hobby), Jezebel (film), with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Valkyrie audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Valkyrie fans

Demographic split for Valkyrie audience in United States
MetricValue
Female41.5%
Male58.5%
Average age35.2
Estimated audience size787,653

Audience persona

The typical Valkyrie fan in United States is more male, around 35.2 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Valkyrie in United States
RegionReachAffinity
California171,7391.98×
Texas65,4310.97×
Florida48,2560.9×
New York40,6440.92×
Illinois25,1090.96×
Pennsylvania24,3850.92×
North Carolina23,1760.98×
Georgia22,0900.91×
Ohio21,9440.9×
Washington19,3761.23×
Virginia19,3171.01×
Michigan18,2350.89×
Arizona18,2171.13×
New Jersey16,8280.84×
Oklahoma15,2931.75×
Tennessee14,6700.93×
Indiana14,4721.01×
Colorado13,9651.12×
Massachusetts13,7790.89×
Missouri12,5170.99×
Minnesota12,1801.08×
Maryland11,3150.84×
Oregon11,1651.24×
Wisconsin10,7730.91×
Alabama10,6860.97×
South Carolina10,2700.87×
Kentucky9,8511×
Iowa9,7521.5×
Utah8,3401.18×
Louisiana7,8950.78×
Nevada7,7541.02×
Connecticut7,2640.92×
Arkansas6,2860.97×
Kansas6,0300.97×
Mississippi5,0260.77×
Idaho4,6301.17×
New Mexico3,7690.95×
Nebraska3,7650.95×
West Virginia3,4740.95×
Hawaii3,3080.98×
New Hampshire2,9590.95×
Maine2,6970.96×
Montana2,3661.08×
Washington, District of Columbia2,1200.9×
Rhode Island2,0000.8×
South Dakota1,6990.93×
Alaska1,6891×
Delaware1,5790.73×
North Dakota1,5780.98×
Vermont1,2160.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Valkyrie audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Figure painting (hobby)17.27×Arts & Culture
Jezebel (film)20×Movies & TV
Hamden, Connecticut52.51×Travel & Leisure
Urban Outfitters5.14×Shopping
Car Seat Headrest28.58×Music & Radio
Dog breed1.62×Pets & Animals
Home equity2.39×Home & Garden
Tiffany Haddish5.57×Movies & TV
Minnesota1.8×Travel & Leisure
Winemaking4.63×Food & Beverages
Google Photos2.32×Technology & Electronics
Product design1.75×Business & Career
Nancy Cartwright9.8×Movies & TV
UK garage4.81×Music & Radio
Corona (band)5.03×Music & Radio
Huánuco8.84×Travel & Leisure
Khādī9.02×Home & Garden
3D printing1.94×Technology & Electronics
Home staging3.6×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Valkyrie audience
TraitClusterScore
PatriotismCONSERVATISM3.49
Risk AppetiteTHRILL1.69
ExtroversionTHRILL1.61
IndividualismJOY1.59
Early Adopter MentalityPOWER1.46
TraditionCONSERVATISM1.34

Worldwide distribution

Worldwide audience distribution share by country for Valkyrie
CountryShare
United States32.8%
Italy7.6%
United Kingdom5.6%

See Valkyrie audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Valkyrie have in United States?

Valkyrie has an estimated audience of 787,653 people in United States, concentrated in California and Texas.

What is the gender split and age of Valkyrie fans?

41.5% of Valkyrie fans are female, 58.5% are male, with an average age of 35.2 years.

Which brands do Valkyrie fans like most?

Valkyrie fans show strongest brand affinity for Keene, New Hampshire (675×), Figure painting (hobby) (17.27×), and Jezebel (film) (20×) over the country average.

Where do Valkyrie fans live in United States?

Valkyrie fans in United States are most concentrated in California (reach 171,739), Texas (reach 65,431), and Florida (reach 48,256). These three regions account for the largest share of the active audience.

What other brands do Valkyrie fans also like?

Beyond Valkyrie itself, the audience over-indexes on Figure painting (hobby) (17.27×), Jezebel (film) (20×), Hamden, Connecticut (52.51×), and Urban Outfitters (5.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Valkyrie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.