Sam Heughan Audience in United States

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Sam Heughan has an estimated audience of 1,985,732 people in United States. 79.7% are female, 20.3% are male, average age 43.6. Top regions: California, Texas, Florida. Top brand affinities: Mile run, Caitriona Balfe, Outlander (film), Michael Gambon, Bonnie Wright.

The average Sam Heughan fan in United States is 43.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mile run, Caitriona Balfe, Outlander (film), with strongest over-indexing on Mile run (200.06× the country average). Demographically, the Sam Heughan audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Sam Heughan fans

Demographic split for Sam Heughan audience in United States
MetricValue
Female79.7%
Male20.3%
Average age43.6
Estimated audience size1,985,732

Audience persona

The typical Sam Heughan fan in United States is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for Mile run.

Top regions in United States

Top regions ranked by reach for Sam Heughan in United States
RegionReachAffinity
California190,5090.87×
Texas142,4010.83×
Florida136,1911.01×
New York101,3690.91×
Pennsylvania68,6961.03×
North Carolina68,0411.14×
Ohio63,4731.04×
Illinois60,6780.92×
Georgia52,9410.87×
Michigan49,8450.96×
Virginia49,8341.03×
Tennessee49,5041.24×
New Jersey43,9450.87×
Washington43,6341.1×
Massachusetts42,9201.1×
Indiana38,7821.07×
Arizona38,6280.95×
Colorado36,9021.18×
Missouri34,5671.08×
South Carolina34,1301.14×
Kentucky31,1711.25×
Wisconsin30,4931.02×
Minnesota29,9091.05×
Maryland29,6410.87×
Oregon25,7861.13×
Alabama23,9970.87×
Louisiana22,2730.87×
Connecticut22,1191.11×
Oklahoma21,9491×
Utah21,4181.2×
Iowa17,1311.05×
Arkansas16,9511.04×
Kansas15,6881×
Nevada14,7850.77×
Mississippi13,9000.85×
Idaho11,7991.18×
New Mexico9,7050.97×
Maine9,1251.28×
New Hampshire9,0201.15×
Nebraska8,7190.88×
West Virginia8,2100.89×
Montana6,6751.21×
Rhode Island6,6301.05×
Hawaii6,0010.7×
Delaware4,8720.89×
Vermont3,8771.11×
Alaska3,8550.91×
Washington, District of Columbia3,8440.64×
South Dakota3,7250.81×
Wyoming3,2821.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sam Heughan audience
BrandAffinityCategory
Mile run200.06×Sports
Caitriona Balfe125.34×Fashion & Accessoires
Outlander (film)54.86×Movies & TV
Michael Gambon79.53×Movies & TV
Bonnie Wright83.1×Movies & TV
Eddie Redmayne67.63×Movies & TV
Beetlejuice10.57×Movies & TV
Graham McTavish81.87×Movies & TV
Robbie Coltrane53.56×Movies & TV
T.J. Dillashaw110.27×Sports
Coraline (film)20.14×Movies & TV
Elizabeth Olsen20.12×Movies & TV
Tom Felton28.83×Movies & TV
Scotland11.59×Travel & Leisure
Safe Haven (film)41.62×Movies & TV
Scottish Highlands21.14×Travel & Leisure
Edinburgh24.07×Travel & Leisure
Black Panther (comics)16.43×Literature
Alan Rickman43.37×Movies & TV
ANSON´S107.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sam Heughan audience
TraitClusterScore
SustainabilityBALANCE1.77
Luxury OrientationPREMIUM1.58
Healthy LifestyleBALANCE1.48
Sports ActivityPOWER1.47
TraditionCONSERVATISM1.47
ExtroversionTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Sam Heughan
CountryShare
United States23.5%
Germany12.5%
United Kingdom7.2%

See Sam Heughan audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Sam Heughan have in United States?

Sam Heughan has an estimated audience of 1,985,732 people in United States, concentrated in California and Texas.

What is the gender split and age of Sam Heughan fans?

79.7% of Sam Heughan fans are female, 20.3% are male, with an average age of 43.6 years.

Which brands do Sam Heughan fans like most?

Sam Heughan fans show strongest brand affinity for Mile run (200.06×), Caitriona Balfe (125.34×), and Outlander (film) (54.86×) over the country average.

Where do Sam Heughan fans live in United States?

Sam Heughan fans in United States are most concentrated in California (reach 190,509), Texas (reach 142,401), and Florida (reach 136,191). These three regions account for the largest share of the active audience.

What other brands do Sam Heughan fans also like?

Beyond Sam Heughan itself, the audience over-indexes on Caitriona Balfe (125.34×), Outlander (film) (54.86×), Michael Gambon (79.53×), and Bonnie Wright (83.1×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Heughan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.