Rascasse Audience Intelligence

Sam Heughan Audience in United States

A data profile of the people who buy, follow and care about Sam Heughan in United States — modelled from more than twelve digital signal sources. Sam Heughan has an estimated audience of 2,182,721 people in United States.

#812among Actor Actress or TV Star in United States#2356among Person in United States#2015in Movies & TV

The average Sam Heughan fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Caitriona Balfe, Mile run, Outlander (film), with strongest over-indexing on Caitriona Balfe (125.34× the country average).

Demographically, the Sam Heughan audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sam Heughan fan in United States is more female, around 43.6 years old, with strong Tradition tendencies and a notable affinity for Caitriona Balfe.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sam Heughan profile in United States.

Audience size
2.2M
in United States
Gender
79.7%♀
20.3% male
Age
43.6
average years
Country rank
#13286
Person in United States
Fig. 01

Search interest · 12-month trend

+50%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sam Heughan fans

79.7% are female, 20.3% are male, average age 43.6.

Fig. 02

Gender split

79.7%
Female
20.3%
Male
Demographic split for Sam Heughan audience in United States
MetricValue
Female79.7%
Male20.3%
Average age43.6
Estimated audience size2,182,721
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Sam Heughan audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3919%
40-4924%
50+30%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Sam Heughan audience comes from United States.

Worldwide audience distribution share by country for Sam Heughan
CountryShare
United States24.2%
Germany10.8%
France7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sam Heughan audience in United States is strongest.

Fig. 05

Top regions by affinity

Sam Heughan fans by region: top regions in United States
#RegionReachAffinity×
01Maine~9K1.33×
02Montana~7K1.28×
03Idaho~10K1.21×
04New Hampshire~9K1.20×
05Tennessee~50K1.19×
06Wyoming~3K1.19×
07Kentucky~30K1.16×
08Utah~20K1.16×
09Vermont~4K1.16×
10Colorado~40K1.12×
11Oregon~30K1.12×
12South Carolina~30K1.10×
13North Carolina~60K1.09×
14Massachusetts~40K1.09×
15Rhode Island~7K1.09×
16Connecticut~20K1.08×
17Missouri~30K1.06×
18Washington~40K1.05×
19Arkansas~20K1.05×
20Iowa~20K1.05×
21Alaska~4K1.03×
22Virginia~50K1.02×
23New Mexico~10K1.02×
24West Virginia~9K1.02×
25Minnesota~30K1.01×
26Indiana~40K1.00×
27Wisconsin~30K1.00×
28Florida~100K0.99×
29Oklahoma~20K0.99×
30Pennsylvania~70K0.98×
31Kansas~20K0.98×
32Ohio~60K0.97×
33Arizona~40K0.95×
34Delaware~5K0.94×
35Michigan~50K0.93×
36Nebraska~9K0.91×
37Mississippi~10K0.90×
38Alabama~20K0.89×
39South Dakota~4K0.89×
40New York~100K0.88×
41New Jersey~40K0.87×
42Louisiana~20K0.87×
43Maryland~30K0.86×
44Illinois~60K0.85×
45California~200K0.84×
46Georgia~50K0.84×
47Texas~100K0.77×
48Nevada~10K0.75×
49Hawaii~6K0.74×
50Washington, District of Columbia~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Sam Heughan, United States
0.70×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sam Heughan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sam Heughan audience
#·InterestCategoryAffinity×
01Mile runSports200.06×
02Caitriona BalfeFashion & Accessoires125.34×
03T.J. DillashawSports110.27×
04Bonnie WrightMovies & TV83.10×
05Graham McTavishMovies & TV81.87×
06Michael GambonMovies & TV79.53×
07Eddie RedmayneMovies & TV67.63×
08Outlander (film)Movies & TV54.86×
09Robbie ColtraneMovies & TV53.56×
10Alan RickmanMovies & TV43.37×
11Safe Haven (film)Movies & TV41.62×
12Tom FeltonMovies & TV28.83×
13EdinburghTravel & Leisure24.07×
14Scottish HighlandsTravel & Leisure21.14×
15Coraline (film)Movies & TV20.14×
16Elizabeth OlsenMovies & TV20.12×
17Black Panther (comics)Literature16.43×
18DumboMovies & TV14.06×
19ScotlandTravel & Leisure11.59×
20BeetlejuiceMovies & TV10.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sam Heughan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sam Heughan audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.43×
Urban LifestyleOPEN1.38×
Design AffinityPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sam Heughan audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.82×
Career OrientationPOWER0.83×
Need for SecurityCONSERVATISM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sam Heughan have in United States?

Sam Heughan has an estimated audience of 2,182,721 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Sam Heughan fans?

79.7% of Sam Heughan fans are female, 20.3% are male, with an average age of 43.6 years.

03

Which brands do Sam Heughan fans like most?

Sam Heughan fans show strongest brand affinity for Caitriona Balfe (125.34×), Mile run (200.06×), and Outlander (film) (54.86×) over the country average.

04

Where do Sam Heughan fans live in United States?

Sam Heughan fans in United States are most concentrated in California (reach ~200K), Florida (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Sam Heughan fans also like?

Beyond Sam Heughan itself, the audience over-indexes on Mile run (200.06×), Outlander (film) (54.86×), Michael Gambon (79.53×), and Bonnie Wright (83.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Sam Heughan audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sam Heughan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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