Scottish Highlands Audience in United States
Scottish Highlands has an estimated audience of 3,035,897 people in United States. 64.3% are female, 35.7% are male, average age 46.5. Top brand affinities: Sam Heughan, Kia Sportage, Kilt, University of St Andrews, Loch Ness.
Top brand affinities include Sam Heughan, Kia Sportage, Kilt, with strongest over-indexing on Sam Heughan (37.97× the country average). Demographically, the Scottish Highlands audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Scottish Highlands fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 46.5 |
| Estimated audience size | 3,035,897 |
Audience persona
The typical Scottish Highlands fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Sam Heughan.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sam Heughan | 37.97× | Movies & TV |
| Kia Sportage | 19.2× | Cars & Mobility |
| Kilt | 24.5× | Fashion & Accessoires |
| University of St Andrews | 36.88× | Business & Career |
| Loch Ness | 49.41× | Travel & Leisure |
| MSN | 2.35× | News |
| Bagpipes | 15.56× | Music & Radio |
| Nature | 1.75× | Home & Garden |
| Honda HR-V | 12.8× | Cars & Mobility |
| Real property | 2.63× | Home & Garden |
| Livestock | 1.99× | Pets & Animals |
| Happiness | 1.53× | Health |
| Harry Potter | 1.57× | Movies & TV |
| Made in USA | 2.49× | Business & Career |
| Pre-school playgroup | 13.86× | Kids & Family |
| Recreation | 1.51× | Travel & Leisure |
| Folklore | 2.04× | Politics & Society |
| Dentistry | 2.13× | Business & Career |
| Staples (Canada) | 1.99× | Business & Career |
| Scooby-Doo | 2.03× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Community Orientation | OPEN | 1.45 |
| Tradition | CONSERVATISM | 1.43 |
| Extroversion | THRILL | 1.37 |
| DIY Mentality | THRILL | 1.36 |
| Travelling | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 28.0% |
| Germany | 7.9% |
See Scottish Highlands audiences in other countries
More Region audiences in United States
- California (82,524,257)
- Florida (70,758,765)
- Texas (70,123,406)
- Southern United States (52,285,533)
- Hollywood (48,704,878)
How to read this data
Audience size is the estimated number of people in United States who actively search for Scottish Highlands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.