Scottish Highlands Audience in United States
Scottish Highlands has an estimated audience of 3,035,897 people in United States. 64.3% are female, 35.7% are male, average age 46.5. Top brand affinities: Elsword, Israel, Urban Outfitters, Natural rubber, Home staging.
Top brand affinities include Elsword, Israel, Urban Outfitters, with strongest over-indexing on Elsword (19.2× the country average). Demographically, the Scottish Highlands audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Scottish Highlands fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 46.5 |
| Estimated audience size | 3,035,897 |
Audience persona
The typical Scottish Highlands fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Elsword.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 19.2× | Games |
| Israel | 1.99× | Travel & Leisure |
| Urban Outfitters | 1.51× | Shopping |
| Natural rubber | 1.59× | Cars & Mobility |
| Home staging | 3.83× | Home & Garden |
| Jingoism | 1.53× | Politics & Society |
| Jesse Plemons | 2.39× | Movies & TV |
| JDSU | 1.82× | Business & Career |
| Nebraska Cornhuskers football | 2.12× | Sports |
| Urban horticulture | 1.86× | Home & Garden |
| Jeep Wagoneer | 2.79× | Cars & Mobility |
| Throne of Glass | 3.45× | Literature |
| Steampunk | 2.3× | Fashion & Accessoires |
| Corona (band) | 2.57× | Music & Radio |
| Cleveland Clinic | 2.54× | Health |
| Hebe | 2.43× | Home & Garden |
| KiwiCo | 2.53× | Kids & Family |
| College of the Holy Cross | 5.54× | Business & Career |
| Voter registration | 1.73× | Politics & Society |
| JamBase | 4.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.47 |
| Community Orientation | OPEN | 1.45 |
| Tradition | CONSERVATISM | 1.43 |
| Extroversion | THRILL | 1.37 |
| DIY Mentality | THRILL | 1.36 |
| Travelling | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 28.0% |
| Germany | 7.9% |
See Scottish Highlands audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Scottish Highlands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.