A data profile of the people who buy, follow and care about Scottish Highlands in United States — modelled from more than twelve digital signal sources. Scottish Highlands has an estimated audience of 3,035,897 people in United States.
Scottish Highlands has an estimated audience of 3,035,897 people in United States. 64.3% are female, 35.7% are male, average age 46.5. Top brand affinities: Sam Heughan, University of St Andrews, Loch Ness, Kilt, Bagpipes.
Top brand affinities include Sam Heughan, University of St Andrews, Loch Ness, with strongest over-indexing on Sam Heughan (21.14× the country average).
Demographically, the Scottish Highlands audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Patriotism, Community Orientation.
The typical Scottish Highlands fan in United States is more female, around 46.5 years old, with strong Patriotism tendencies and a notable affinity for Sam Heughan.
The key figures that characterise the Scottish Highlands profile in United States.
64.3% are female, 35.7% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 46.5 |
| Estimated audience size | 3,035,897 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Scottish Highlands audience comes from United States.
| Country | Share |
|---|---|
| United States | 29.0% |
| United Kingdom | 28.0% |
| Germany | 7.9% |
The strongest cross-interests of the Scottish Highlands audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Loch Ness | Travel & Leisure | 55.65× | ||
| 02 | University of St Andrews | Business & Career | 36.92× | ||
| 03 | Sam Heughan | Movies & TV | 21.14× | ||
| 04 | Kilt | Fashion & Accessoires | 21.02× | ||
| 05 | Bagpipes | Music & Radio | 16.40× | ||
| 06 | Vikings (TV series) | Movies & TV | 3.01× | ||
| 07 | Robert Redford | Movies & TV | 2.95× | ||
| 08 | FedEx | Business & Career | 2.61× | ||
| 09 | Sustainable energy | Home & Garden | 2.58× | ||
| 10 | Rail transport | Travel & Leisure | 2.48× | ||
| 11 | Renewable energy | Business & Career | 2.39× | ||
| 12 | Whisky | Food & Beverages | 2.21× | ||
| 13 | Real property | Home & Garden | 2.01× | ||
| 14 | Nostalgia | Home & Garden | 1.88× | ||
| 15 | Livestock | Pets & Animals | 1.68× | ||
| 16 | Mortgage loans | Business & Career | 1.65× | ||
| 17 | Nonprofit organization | Politics & Society | 1.64× | ||
| 18 | Internet & Social Media | 1.53× | |||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Nature | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.95× | |
| Community Orientation | OPEN | 1.64× | |
| Individualism | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.72× | |
| Healthy Lifestyle | BALANCE | 0.91× | |
| Pet Ownership | JOY | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Scottish Highlands. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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