Bagpipes Audience in United States

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Bagpipes has an estimated audience of 1,308,451 people in United States. 42.2% are female, 57.8% are male, average age 44.4. Top regions: California, Texas, Florida. Top brand affinities: Edinboro University of Pennsylvania, Kilt, University of St Andrews, Highland games, University of Stirling.

The average Bagpipes fan in United States is 44.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Edinboro University of Pennsylvania, Kilt, University of St Andrews, with strongest over-indexing on Edinboro University of Pennsylvania (84.94× the country average). Demographically, the Bagpipes audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic

Demographics of Bagpipes fans

Demographic split for Bagpipes audience in United States
MetricValue
Female42.2%
Male57.8%
Average age44.4
Estimated audience size1,308,451

Audience persona

The typical Bagpipes fan in United States is more male, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Edinboro University of Pennsylvania.

Top regions in United States

Top regions ranked by reach for Bagpipes in United States
RegionReachAffinity
California131,4930.91×
Texas99,2930.88×
Florida77,7850.88×
New York73,2601×
Pennsylvania46,3711.05×
Illinois42,8470.98×
Ohio41,8301.04×
North Carolina37,8740.96×
Georgia34,8210.86×
Michigan33,9390.99×
New Jersey31,4630.95×
Washington30,3811.16×
Virginia30,1550.95×
Massachusetts27,4391.06×
Tennessee26,2081×
Indiana25,6401.07×
Arizona23,1030.86×
Missouri21,7711.03×
Colorado20,9811.02×
Minnesota20,0651.07×
Maryland20,0460.89×
Wisconsin18,9380.96×
Utah18,3481.57×
South Carolina18,0880.92×
Kentucky17,8251.09×
Alabama16,7440.92×
Oregon16,2491.08×
Oklahoma14,4841×
Louisiana14,0010.83×
Connecticut13,2961.01×
Iowa11,4491.06×
Arkansas11,1911.04×
Kansas10,5981.03×
Nevada10,1510.8×
Mississippi9,2430.86×
Idaho8,4291.28×
Nebraska6,6121.01×
West Virginia6,5281.07×
New Hampshire5,5881.08×
New Mexico5,4890.84×
Maine5,3031.13×
Hawaii4,3630.78×
Rhode Island3,9120.94×
Montana3,8111.05×
Washington, District of Columbia3,6060.92×
South Dakota3,2031.06×
Alaska3,1591.13×
Vermont2,8091.22×
North Dakota2,5750.96×
Delaware2,4770.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bagpipes audience
BrandAffinityCategory
Edinboro University of Pennsylvania84.94×Business & Career
Kilt39.4×Fashion & Accessoires
University of St Andrews53.91×Business & Career
Highland games34.21×Sports
University of Stirling73.03×Business & Career
Outlander (film)15.39×Movies & TV
Cardinals8.22×Music & Radio
Scottish Highlands16.4×Travel & Leisure
Verizon FiOS16.86×Technology & Electronics
Braveheart16.33×Movies & TV
Edinburgh14.72×Travel & Leisure
Scotland6.96×Travel & Leisure
University of Strathclyde45.21×Business & Career
Sam Heughan14.27×Movies & TV
Glasgow15.92×Travel & Leisure
Superman1.7×Movies & TV
Celtic music15.78×Music & Radio
Fox News Channel1.84×Movies & TV
Movies1.51×Movies & TV
Peacemaker2.28×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bagpipes audience
TraitClusterScore
PatriotismCONSERVATISM3.04
ExtroversionTHRILL1.9
TraditionCONSERVATISM1.59
IndividualismJOY1.37
SpiritualityBALANCE1.35
Need for SecurityCONSERVATISM1.3

Worldwide distribution

Worldwide audience distribution share by country for Bagpipes
CountryShare
United States27.7%
United Kingdom10.4%
Brazil10.3%

See Bagpipes audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Bagpipes have in United States?

Bagpipes has an estimated audience of 1,308,451 people in United States, concentrated in California and Texas.

What is the gender split and age of Bagpipes fans?

42.2% of Bagpipes fans are female, 57.8% are male, with an average age of 44.4 years.

Which brands do Bagpipes fans like most?

Bagpipes fans show strongest brand affinity for Edinboro University of Pennsylvania (84.94×), Kilt (39.4×), and University of St Andrews (53.91×) over the country average.

Where do Bagpipes fans live in United States?

Bagpipes fans in United States are most concentrated in California (reach 131,493), Texas (reach 99,293), and Florida (reach 77,785). These three regions account for the largest share of the active audience.

What other brands do Bagpipes fans also like?

Beyond Bagpipes itself, the audience over-indexes on Kilt (39.4×), University of St Andrews (53.91×), Highland games (34.21×), and University of Stirling (73.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bagpipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.