Rascasse Audience Intelligence

Bagpipes Audience in United States

A data profile of the people who buy, follow and care about Bagpipes in United States — modelled from more than twelve digital signal sources. Bagpipes has an estimated audience of 1,308,451 people in United States.

#7769among Topic in United States#2406in Music & Radio

The average Bagpipes fan in United States is 44.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Edinboro University of Pennsylvania, Kilt, University of St Andrews, with strongest over-indexing on Edinboro University of Pennsylvania (84.94× the country average).

Demographically, the Bagpipes audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bagpipes fan in United States is more male, around 44.4 years old, with strong Tradition tendencies and a notable affinity for Edinboro University of Pennsylvania.

Category: Music & Radio · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bagpipes profile in United States.

Audience size
1.3M
in United States
Gender
42.2%♀
57.8% male
Age
44.4
average years
Country rank
#19623
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bagpipes fans

42.2% are female, 57.8% are male, average age 44.4.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Bagpipes audience in United States
MetricValue
Female42.2%
Male57.8%
Average age44.4
Estimated audience size1,308,451
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Bagpipes audience in United States
Age bracketShare%
16-1913%
20-2912%
30-3916%
40-4922%
50+35%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Bagpipes audience comes from United States.

Worldwide audience distribution share by country for Bagpipes
CountryShare
United States27.7%
United Kingdom10.3%
Brazil10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bagpipes audience in United States is strongest.

Fig. 05

Top regions by affinity

Bagpipes fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.48×
02Idaho~8K1.20×
03Vermont~3K1.18×
04South Dakota~3K1.15×
05Alaska~3K1.14×
06New Hampshire~6K1.11×
07Massachusetts~30K1.10×
08Pennsylvania~50K1.09×
09Kentucky~20K1.09×
10Kansas~10K1.09×
11Montana~4K1.09×
12Washington~30K1.08×
13Arkansas~10K1.07×
14Maine~5K1.07×
15Nebraska~7K1.05×
16West Virginia~6K1.05×
17Indiana~20K1.04×
18Ohio~40K1.03×
19Minnesota~20K1.03×
20Oklahoma~10K1.03×
21Iowa~10K1.03×
22Oregon~20K1.02×
23Connecticut~10K1.02×
24North Dakota~3K1.02×
25Missouri~20K1.01×
26Virginia~30K0.97×
27New York~70K0.96×
28North Carolina~40K0.96×
29New Jersey~30K0.96×
30Tennessee~30K0.96×
31Colorado~20K0.96×
32Wisconsin~20K0.96×
33South Carolina~20K0.96×
34Illinois~40K0.95×
35Michigan~30K0.95×
36Rhode Island~4K0.94×
37California~100K0.93×
38Texas~100K0.93×
39Maryland~20K0.89×
40Alabama~20K0.89×
41Mississippi~10K0.89×
42Georgia~30K0.86×
43Washington, District of Columbia~3K0.86×
44Arizona~20K0.85×
45Louisiana~10K0.85×
46New Mexico~6K0.85×
47Delaware~3K0.85×
48Hawaii~5K0.84×
49Florida~70K0.83×
50Nevada~10K0.79×
Fig. 06

Affinity by region

Affinity by region — Bagpipes, United States
0.79×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bagpipes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bagpipes audience
#·InterestCategoryAffinity×
01Edinboro University of PennsylvaniaBusiness & Career84.94×
02Scottish PremiershipSports81.90×
03University of StirlingBusiness & Career73.03×
04University of St AndrewsBusiness & Career53.91×
05University of StrathclydeBusiness & Career45.21×
06KiltFashion & Accessoires39.40×
07Highland gamesSports34.21×
08Verizon FiOSTechnology & Electronics16.86×
09Scottish HighlandsTravel & Leisure16.40×
10BraveheartMovies & TV16.33×
11GlasgowTravel & Leisure15.92×
12Celtic musicMusic & Radio15.78×
13Outlander (film)Movies & TV15.39×
14EdinburghTravel & Leisure14.72×
15Sam HeughanMovies & TV14.27×
16CardinalsMusic & Radio8.22×
17ScotlandTravel & Leisure6.96×
18PeacemakerMovies & TV2.28×
19Donald TrumpPolitics & Society1.69×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bagpipes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bagpipes audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.80×
ExtroversionTHRILL1.75×
Risk AppetiteTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bagpipes audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.81×
Healthy LifestyleBALANCE0.89×
IndulgenceJOY0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bagpipes have in United States?

Bagpipes has an estimated audience of 1,308,451 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bagpipes fans?

42.2% of Bagpipes fans are female, 57.8% are male, with an average age of 44.4 years.

03

Which brands do Bagpipes fans like most?

Bagpipes fans show strongest brand affinity for Edinboro University of Pennsylvania (84.94×), Kilt (39.4×), and University of St Andrews (53.91×) over the country average.

04

Where do Bagpipes fans live in United States?

Bagpipes fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bagpipes fans also like?

Beyond Bagpipes itself, the audience over-indexes on Kilt (39.4×), University of St Andrews (53.91×), Highland games (34.21×), and Outlander (film) (15.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bagpipes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bagpipes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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