Glasgow Audience in United States

Glasgow has an estimated audience of 1,577,386 people in United States. 59.6% are female, 40.4% are male, average age 45.6. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, University of St Andrews, Sam Heughan, Microblogging.

The average Glasgow fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, University of St Andrews, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Glasgow audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Glasgow fans

Demographic split for Glasgow audience in United States
MetricValue
Female59.6%
Male40.4%
Average age45.6
Estimated audience size1,577,386

Audience persona

The typical Glasgow fan in United States is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Glasgow in United States
RegionReachAffinity
California197,4221.14×
Texas118,9100.88×
New York103,1101.17×
Florida95,8120.9×
Illinois52,7561×
Pennsylvania49,9520.94×
North Carolina42,4080.89×
Virginia41,9211.09×
Georgia41,3460.85×
Kentucky40,7442.06×
Ohio40,0730.82×
Massachusetts39,5701.27×
Washington39,0581.23×
New Jersey37,5660.94×
Michigan35,4440.86×
Arizona31,4780.98×
Tennessee28,1590.89×
Colorado27,5841.11×
Maryland25,9550.96×
Missouri25,3261×
Indiana22,6480.79×
Minnesota21,6160.96×
Oregon21,3571.18×
Wisconsin20,7680.88×
South Carolina18,0210.76×
Alabama17,9030.81×
Louisiana15,4230.76×
Connecticut14,9030.94×
Utah13,6500.97×
Oklahoma12,8540.73×
Nevada12,0500.79×
Kansas10,3480.83×
Arkansas10,1350.78×
Iowa10,1340.78×
Montana9,5852.19×
Delaware9,2072.12×
Mississippi7,4280.57×
Idaho7,3980.94×
Washington, District of Columbia7,2811.54×
Maine6,3231.12×
New Hampshire6,1981×
New Mexico6,0310.76×
West Virginia5,7790.79×
Nebraska5,5940.71×
Hawaii5,1650.76×
Rhode Island4,5440.91×
Vermont3,6321.31×
Alaska3,5811.06×
North Dakota2,9300.9×
South Dakota2,4380.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Glasgow audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
University of St Andrews86.23×Business & Career
Sam Heughan33.14×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Windsor Castle54.14×Travel & Leisure
Income tax13.19×Business & Career
Loch Ness78.8×Travel & Leisure
Natasha Lyonne11.28×Movies & TV
Charles, Prince of Wales18.87×Politics & Society
Kia Sportage15×Cars & Mobility
MSN2.7×News
Edinburgh13.85×Travel & Leisure
Hobby Lobby2.44×Home & Garden
Bagpipes16.27×Music & Radio
Aldi2.19×Shopping
Nature1.66×Home & Garden
Kilt16.05×Fashion & Accessoires
Dom Pérignon (wine)18.45×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Glasgow audience
TraitClusterScore
PatriotismCONSERVATISM1.59
Community OrientationOPEN1.58
TraditionCONSERVATISM1.3
SustainabilityBALANCE1.28
Quality AwarenessPREMIUM1.26
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Glasgow
CountryShare
United Kingdom54.6%
United States12.0%
Australia3.6%

See Glasgow audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Glasgow have in United States?

Glasgow has an estimated audience of 1,577,386 people in United States, concentrated in California and Texas.

What is the gender split and age of Glasgow fans?

59.6% of Glasgow fans are female, 40.4% are male, with an average age of 45.6 years.

Which brands do Glasgow fans like most?

Glasgow fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and University of St Andrews (86.23×) over the country average.

Where do Glasgow fans live in United States?

Glasgow fans in United States are most concentrated in California (reach 197,422), Texas (reach 118,910), and New York (reach 103,110). These three regions account for the largest share of the active audience.

What other brands do Glasgow fans also like?

Beyond Glasgow itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), University of St Andrews (86.23×), Sam Heughan (33.14×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Glasgow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.