Rascasse Audience Intelligence

Glasgow Audience in United States

A data profile of the people who buy, follow and care about Glasgow in United States — modelled from more than twelve digital signal sources. Glasgow has an estimated audience of 1,577,386 people in United States.

#241among City in United States#1396among POI in United States#1299in Travel & Leisure

The average Glasgow fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include University of St Andrews, Loch Ness, Windsor Castle, with strongest over-indexing on University of St Andrews (80.19× the country average).

Demographically, the Glasgow audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Glasgow fan in United States is more female, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for University of St Andrews.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Glasgow profile in United States.

Audience size
1.6M
in United States
Gender
59.6%♀
40.4% male
Age
45.6
average years
Country rank
#17089
POI in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Glasgow fans

59.6% are female, 40.4% are male, average age 45.6.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Glasgow audience in United States
MetricValue
Female59.6%
Male40.4%
Average age45.6
Estimated audience size1,577,386
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Glasgow audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3915%
40-4922%
50+39%
Fig. 04

Worldwide distribution

12.0%

of the worldwide Glasgow audience comes from United States.

Worldwide audience distribution share by country for Glasgow
CountryShare
United Kingdom54.4%
United States12.0%
Australia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Glasgow audience in United States is strongest.

Fig. 05

Top regions by affinity

Glasgow fans by region: top regions in United States
#RegionReachAffinity×
01Montana~10K3.33×
02Kentucky~70K3.32×
03Delaware~10K3.03×
04Washington, District of Columbia~7K1.39×
05Massachusetts~40K1.24×
06Vermont~3K1.24×
07Washington~40K1.13×
08Missouri~30K1.11×
09Oregon~20K1.10×
10Virginia~40K1.08×
11New York~90K1.06×
12Maine~6K1.06×
13Alaska~3K1.03×
14California~200K1.02×
15Colorado~30K1.01×
16New Hampshire~6K0.98×
17North Dakota~3K0.93×
18Illinois~50K0.92×
19Utah~10K0.92×
20West Virginia~7K0.92×
21Rhode Island~5K0.92×
22Maryland~20K0.90×
23Idaho~7K0.90×
24Pennsylvania~50K0.89×
25Minnesota~20K0.89×
26Connecticut~10K0.89×
27Tennessee~30K0.88×
28New Jersey~30K0.87×
29Arizona~30K0.86×
30Florida~90K0.85×
31North Carolina~40K0.81×
32Wisconsin~20K0.81×
33Michigan~30K0.80×
34Kansas~10K0.78×
35Texas~100K0.77×
36Georgia~40K0.77×
37Ohio~40K0.75×
38Indiana~20K0.75×
39Hawaii~5K0.75×
40Alabama~20K0.74×
41Nevada~10K0.74×
42Iowa~10K0.74×
43Arkansas~10K0.74×
44New Mexico~6K0.74×
45Louisiana~10K0.73×
46South Dakota~3K0.73×
47Nebraska~6K0.72×
48South Carolina~20K0.71×
49Oklahoma~10K0.69×
50Mississippi~8K0.58×
Fig. 06

Affinity by region

Affinity by region — Glasgow, United States
0.58×1.00×3.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Glasgow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Glasgow audience
#·InterestCategoryAffinity×
01Loch NessTravel & Leisure82.44×
02University of St AndrewsBusiness & Career80.19×
03Windsor CastleTravel & Leisure33.38×
04Michael GambonMovies & TV20.00×
05Bonnie WrightMovies & TV20.00×
06Calgary StampedersSports20.00×
07Dom Pérignon (wine)Food & Beverages16.54×
08BagpipesMusic & Radio15.92×
09Sam HeughanMovies & TV15.76×
10MaltaTravel & Leisure14.29×
11EdinburghTravel & Leisure12.98×
12KiltFashion & Accessoires12.79×
13Art Institute of ChicagoTravel & Leisure10.60×
14BraveheartMovies & TV9.38×
15Robert RedfordMovies & TV2.80×
16Sustainable energyHome & Garden2.65×
17Renewable energyBusiness & Career2.41×
18FedExBusiness & Career2.33×
19Nonprofit organizationPolitics & Society1.54×
20PinterestInternet & Social Media1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Glasgow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Glasgow audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
Community OrientationOPEN1.69×
IndividualismJOY1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Glasgow audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Healthy LifestyleBALANCE0.93×
Pet OwnershipJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Glasgow have in United States?

Glasgow has an estimated audience of 1,577,386 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Glasgow fans?

59.6% of Glasgow fans are female, 40.4% are male, with an average age of 45.6 years.

03

Which brands do Glasgow fans like most?

Glasgow fans show strongest brand affinity for University of St Andrews (80.19×), Loch Ness (82.44×), and Windsor Castle (33.38×) over the country average.

04

Where do Glasgow fans live in United States?

Glasgow fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Glasgow fans also like?

Beyond Glasgow itself, the audience over-indexes on Loch Ness (82.44×), Windsor Castle (33.38×), Sam Heughan (15.76×), and Michael Gambon (20×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Glasgow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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