Edinburgh Audience in United States
Edinburgh has an estimated audience of 2,338,697 people in United States. 66.1% are female, 33.9% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: Culture, Food and drink, Beverages, Movies, The Hunt (2012 film).
The average Edinburgh fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Culture, Food and drink, Beverages, with strongest over-indexing on Culture (2.1× the country average). Demographically, the Edinburgh audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Edinburgh fans
| Metric | Value |
|---|---|
| Female | 66.1% |
| Male | 33.9% |
| Average age | 42.6 |
| Estimated audience size | 2,338,697 |
Audience persona
The typical Edinburgh fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Culture.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 317,735 | 1.24× |
| Texas | 201,233 | 1× |
| New York | 171,865 | 1.32× |
| Florida | 157,341 | 0.99× |
| Illinois | 86,984 | 1.12× |
| Pennsylvania | 76,967 | 0.98× |
| North Carolina | 72,726 | 1.03× |
| Virginia | 72,696 | 1.28× |
| Massachusetts | 70,986 | 1.54× |
| Georgia | 69,710 | 0.97× |
| New Jersey | 64,540 | 1.09× |
| Indiana | 63,264 | 1.48× |
| Washington | 62,857 | 1.34× |
| Ohio | 62,021 | 0.86× |
| Michigan | 51,157 | 0.84× |
| Colorado | 49,277 | 1.34× |
| Arizona | 45,096 | 0.94× |
| Tennessee | 43,764 | 0.93× |
| Minnesota | 40,270 | 1.2× |
| Maryland | 39,179 | 0.97× |
| Oregon | 34,249 | 1.28× |
| Missouri | 32,198 | 0.85× |
| Wisconsin | 31,583 | 0.9× |
| South Carolina | 30,686 | 0.87× |
| Utah | 26,626 | 1.27× |
| Connecticut | 25,548 | 1.09× |
| Alabama | 23,358 | 0.71× |
| Kentucky | 22,523 | 0.77× |
| Nevada | 19,262 | 0.85× |
| Louisiana | 19,239 | 0.64× |
| Oklahoma | 19,208 | 0.74× |
| Washington, District of Columbia | 14,650 | 2.08× |
| Kansas | 14,275 | 0.77× |
| Arkansas | 14,208 | 0.74× |
| Iowa | 14,165 | 0.74× |
| Idaho | 12,144 | 1.04× |
| New Hampshire | 11,049 | 1.2× |
| Mississippi | 10,819 | 0.56× |
| Maine | 10,375 | 1.24× |
| New Mexico | 9,704 | 0.83× |
| Nebraska | 9,379 | 0.8× |
| Hawaii | 8,678 | 0.86× |
| Rhode Island | 7,559 | 1.02× |
| West Virginia | 7,300 | 0.67× |
| Montana | 6,554 | 1.01× |
| Vermont | 5,125 | 1.25× |
| Delaware | 4,851 | 0.75× |
| Alaska | 4,495 | 0.9× |
| South Dakota | 3,690 | 0.68× |
| North Dakota | 3,333 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Culture | 2.1× | Literature |
| Food and drink | 1.7× | Food & Beverages |
| Beverages | 1.74× | Food & Beverages |
| Movies | 1.51× | Movies & TV |
| The Hunt (2012 film) | 14.6× | Movies & TV |
| The Gilded Age | 2.81× | Movies & TV |
| Glasgow | 12.98× | Travel & Leisure |
| Outlander (film) | 8.63× | Movies & TV |
| Windsor Castle | 20.21× | Travel & Leisure |
| Waterfowl | 4.15× | Pets & Animals |
| London Eye | 8.45× | Travel & Leisure |
| Harry Potter | 1.55× | Movies & TV |
| Tate Modern | 7.52× | Arts & Culture |
| Outdoor enthusiast | 1.92× | Sports |
| Aaron Judge | 3.91× | Sports |
| Duck hunting | 2.72× | Sports |
| Turkey hunting | 2.23× | Sports |
| British Museum | 4.38× | Arts & Culture |
| Outdoor Photographer | 2.62× | Arts & Culture |
| Dog lovers | 2.04× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.04 |
| Travelling | THRILL | 1.62 |
| Community Orientation | OPEN | 1.5 |
| Spirituality | BALANCE | 1.38 |
| Tradition | CONSERVATISM | 1.36 |
| Mindfulness | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 40.8% |
| United States | 14.3% |
| Australia | 3.6% |
See Edinburgh audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Edinburgh have in United States?
Edinburgh has an estimated audience of 2,338,697 people in United States, concentrated in California and Texas.
What is the gender split and age of Edinburgh fans?
66.1% of Edinburgh fans are female, 33.9% are male, with an average age of 42.6 years.
Which brands do Edinburgh fans like most?
Edinburgh fans show strongest brand affinity for Culture (2.1×), Food and drink (1.7×), and Beverages (1.74×) over the country average.
Where do Edinburgh fans live in United States?
Edinburgh fans in United States are most concentrated in California (reach 317,735), Texas (reach 201,233), and New York (reach 171,865). These three regions account for the largest share of the active audience.
What other brands do Edinburgh fans also like?
Beyond Edinburgh itself, the audience over-indexes on Food and drink (1.7×), Beverages (1.74×), Movies (1.51×), and The Hunt (2012 film) (14.6×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Edinburgh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.