Rascasse Audience Intelligence

Edinburgh Audience in United States

A data profile of the people who buy, follow and care about Edinburgh in United States — modelled from more than twelve digital signal sources. Edinburgh has an estimated audience of 2,338,697 people in United States.

#186among City in United States#967among POI in United States#999in Travel & Leisure

The average Edinburgh fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Culture, Food and drink, Beverages, with strongest over-indexing on Culture (2.1× the country average).

Demographically, the Edinburgh audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Edinburgh fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Culture.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Edinburgh profile in United States.

Audience size
2.3M
in United States
Gender
66.1%♀
33.9% male
Age
42.6
average years
Country rank
#12564
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Edinburgh fans

66.1% are female, 33.9% are male, average age 42.6.

Fig. 02

Gender split

66.1%
Female
33.9%
Male
Demographic split for Edinburgh audience in United States
MetricValue
Female66.1%
Male33.9%
Average age42.6
Estimated audience size2,338,697
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Edinburgh audience in United States
Age bracketShare%
16-1917%
20-2915%
30-3916%
40-4922%
50+31%
Fig. 04

Worldwide distribution

14.1%

of the worldwide Edinburgh audience comes from United States.

Worldwide audience distribution share by country for Edinburgh
CountryShare
United Kingdom40.2%
United States14.1%
Australia3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Edinburgh audience in United States is strongest.

Fig. 05

Top regions by affinity

Edinburgh fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~90K2.01×
02Washington, District of Columbia~10K1.87×
03Massachusetts~70K1.54×
04Washington~60K1.31×
05Colorado~50K1.30×
06Vermont~5K1.29×
07New York~200K1.27×
08Virginia~70K1.25×
09Utah~30K1.25×
10Oregon~30K1.23×
11Maine~10K1.23×
12New Hampshire~10K1.21×
13California~300K1.16×
14Minnesota~40K1.13×
15Illinois~80K1.07×
16Connecticut~30K1.07×
17New Jersey~60K1.06×
18Rhode Island~8K1.06×
19Montana~7K1.06×
20Idaho~10K1.02×
21Alaska~5K1.02×
22North Carolina~70K0.99×
23Florida~200K0.97×
24Texas~200K0.95×
25Pennsylvania~70K0.95×
26Maryland~40K0.95×
27Georgia~70K0.93×
28Arizona~40K0.92×
29Tennessee~40K0.91×
30Wisconsin~30K0.88×
31Hawaii~9K0.87×
32Missouri~30K0.85×
33South Carolina~30K0.85×
34Ohio~60K0.84×
35Kansas~20K0.84×
36New Mexico~10K0.84×
37Nevada~20K0.83×
38Michigan~50K0.82×
39Nebraska~9K0.81×
40Delaware~5K0.81×
41Kentucky~20K0.78×
42North Dakota~4K0.77×
43Oklahoma~20K0.76×
44Iowa~10K0.76×
45South Dakota~4K0.76×
46Arkansas~10K0.75×
47Alabama~20K0.72×
48West Virginia~8K0.72×
49Louisiana~20K0.66×
50Mississippi~10K0.59×
Fig. 06

Affinity by region

Affinity by region — Edinburgh, United States
0.59×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Edinburgh audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Edinburgh audience
#·InterestCategoryAffinity×
01Windsor CastleTravel & Leisure20.21×
02The Hunt (2012 film)Movies & TV14.60×
03GlasgowTravel & Leisure12.98×
04Outlander (film)Movies & TV8.63×
05London EyeTravel & Leisure8.45×
06Tate ModernArts & Culture7.52×
07British MuseumArts & Culture4.38×
08WaterfowlPets & Animals4.15×
09The Gilded AgeMovies & TV2.81×
10Duck huntingSports2.72×
11A Knight of the Seven KingdomsMovies & TV2.29×
12Turkey huntingSports2.23×
13H.O.M.E.Home & Garden2.14×
14CultureLiterature2.10×
15Outdoor enthusiastSports1.92×
16Mitch McConnellPolitics & Society1.85×
17BeveragesFood & Beverages1.74×
18Food and drinkFood & Beverages1.70×
19Harry PotterMovies & TV1.55×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Edinburgh audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Edinburgh audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.75×
TravellingTHRILL1.51×
Design AffinityPREMIUM1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Edinburgh audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.80×
DIY MentalityTHRILL0.80×
Need for SecurityCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Edinburgh have in United States?

Edinburgh has an estimated audience of 2,338,697 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Edinburgh fans?

66.1% of Edinburgh fans are female, 33.9% are male, with an average age of 42.6 years.

03

Which brands do Edinburgh fans like most?

Edinburgh fans show strongest brand affinity for Culture (2.1×), Food and drink (1.7×), and Beverages (1.74×) over the country average.

04

Where do Edinburgh fans live in United States?

Edinburgh fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Edinburgh fans also like?

Beyond Edinburgh itself, the audience over-indexes on Food and drink (1.7×), Beverages (1.74×), Movies (1.51×), and The Hunt (2012 film) (14.6×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Edinburgh. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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