Rascasse Audience Intelligence

British Museum Audience in United States

A data profile of the people who buy, follow and care about British Museum in United States — modelled from more than twelve digital signal sources. British Museum has an estimated audience of 6,534,849 people in United States.

#2among Museum in United States#349among POI in United States#55in Arts & Culture

The average British Museum fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Morrissey, Museology, Florida Lottery, with strongest over-indexing on Morrissey (100.09× the country average).

Demographically, the British Museum audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical British Museum fan in United States is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Morrissey.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the British Museum profile in United States.

Audience size
6.5M
in United States
Gender
57.2%♀
42.8% male
Age
43.8
average years
Country rank
#5330
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of British Museum fans

57.2% are female, 42.8% are male, average age 43.8.

Fig. 02

Gender split

57.2%
Female
42.8%
Male
Demographic split for British Museum audience in United States
MetricValue
Female57.2%
Male42.8%
Average age43.8
Estimated audience size6,534,849
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the British Museum audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3917%
40-4921%
50+34%
Fig. 04

Worldwide distribution

26.8%

of the worldwide British Museum audience comes from United States.

Worldwide audience distribution share by country for British Museum
CountryShare
United States26.8%
United Kingdom14.0%
Italy7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the British Museum audience in United States is strongest.

Fig. 05

Top regions by affinity

British Museum fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~70K3.41×
02Massachusetts~200K1.64×
03New York~500K1.47×
04Washington~200K1.39×
05California~1M1.35×
06Virginia~200K1.29×
07Connecticut~80K1.29×
08Utah~70K1.27×
09Colorado~100K1.22×
10Maine~30K1.22×
11Oregon~90K1.18×
12Hawaii~30K1.18×
13Rhode Island~20K1.18×
14Vermont~10K1.17×
15New Hampshire~30K1.16×
16Illinois~200K1.14×
17Maryland~100K1.12×
18New Jersey~200K1.07×
19Georgia~200K1.02×
20Minnesota~100K1.02×
21Idaho~30K0.96×
22Tennessee~100K0.95×
23Pennsylvania~200K0.92×
24Alaska~10K0.92×
25Florida~400K0.91×
26North Carolina~200K0.90×
27Kansas~50K0.90×
28Texas~500K0.89×
29New Mexico~30K0.89×
30Arizona~100K0.87×
31Delaware~20K0.87×
32Missouri~90K0.86×
33Wisconsin~80K0.86×
34Montana~20K0.85×
35Nevada~50K0.81×
36Nebraska~30K0.81×
37South Dakota~10K0.81×
38North Dakota~10K0.80×
39Kentucky~60K0.79×
40Ohio~200K0.77×
41South Carolina~80K0.77×
42Iowa~40K0.76×
43Indiana~90K0.74×
44Arkansas~40K0.74×
45Michigan~100K0.73×
46West Virginia~20K0.73×
47Oklahoma~50K0.71×
48Alabama~60K0.70×
49Louisiana~60K0.70×
50Mississippi~30K0.65×
Fig. 06

Affinity by region

Affinity by region — British Museum, United States
0.65×1.00×3.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the British Museum audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for British Museum audience
#·InterestCategoryAffinity×
01MorrisseyMusic & Radio100.09×
02Hugh CornwellMusic & Radio100.09×
03Wirtualna PolskaNews32.86×
04Kayla ItsinesSports31.19×
05Magic City (TV series)Movies & TV28.13×
06Something's Gotta GiveMovies & TV27.26×
07MuseologyPolitics & Society20.94×
08London ZooTravel & Leisure13.93×
09Victoria and Albert MuseumArts & Culture13.77×
10TateArts & Culture13.74×
11Barry BondsSports12.93×
12Jennifer Jason LeighMovies & TV12.54×
13Cast (band)Music & Radio12.23×
14Aaron JudgeSports11.15×
15Florida LotteryGames9.61×
16Miami Hurricanes footballSports8.17×
17Alexander SkarsgårdMovies & TV7.83×
18U.S. stateTravel & Leisure1.73×
19Popular musicMusic & Radio1.72×
20CultureLiterature1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the British Museum audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by British Museum audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.63×
Design AffinityPREMIUM1.63×
TraditionCONSERVATISM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by British Museum audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.92×
Quality AwarenessPREMIUM0.99×
Risk AppetiteTHRILL1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does British Museum have in United States?

British Museum has an estimated audience of 6,534,849 people in United States, concentrated in California and New York.

02

What is the gender split and age of British Museum fans?

57.2% of British Museum fans are female, 42.8% are male, with an average age of 43.8 years.

03

Which brands do British Museum fans like most?

British Museum fans show strongest brand affinity for Morrissey (100.09×), Museology (20.94×), and Florida Lottery (9.61×) over the country average.

04

Where do British Museum fans live in United States?

British Museum fans in United States are most concentrated in California (reach ~1M), New York (reach ~500K), and Texas (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do British Museum fans also like?

Beyond British Museum itself, the audience over-indexes on Museology (20.94×), Florida Lottery (9.61×), Aaron Judge (11.15×), and Magic City (TV series) (28.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

See British Museum audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for British Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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