British Museum Audience in United States

Demographics of British Museum fans

Audience persona

The typical British Museum fan in United States is more female, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Morrissey.

Top regions in United States

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See British Museum audiences in other countries

• British Museum — Germany
• British Museum — United Kingdom
• British Museum — France
• British Museum — Italy
• British Museum — Spain
• British Museum — Brazil
• British Museum — Japan
• British Museum — South Korea
• British Museum — India

More Museum audiences in United States

• Museum of Modern Art (7,444,687)
• Metropolitan Museum of Art (5,185,120)
• Saatchi Gallery (3,737,632)
• Children's museum (3,053,138)
• Tate Modern (2,625,271)

Frequently asked questions

How many fans does British Museum have in United States?

British Museum has an estimated audience of 6,534,849 people in United States, concentrated in California and New York.

What is the gender split and age of British Museum fans?

57.2% of British Museum fans are female, 42.8% are male, with an average age of 43.8 years.

Which brands do British Museum fans like most?

British Museum fans show strongest brand affinity for Morrissey (100.09×), Museology (20.94×), and Florida Lottery (9.61×) over the country average.

Where do British Museum fans live in United States?

British Museum fans in United States are most concentrated in California (reach 1,023,736), New York (reach 563,104), and Texas (reach 541,560). These three regions account for the largest share of the active audience.

What other brands do British Museum fans also like?

Beyond British Museum itself, the audience over-indexes on Museology (20.94×), Florida Lottery (9.61×), Aaron Judge (11.15×), and Magic City (TV series) (28.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for British Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.