Children's museum Audience in United States
Children's museum has an estimated audience of 3,053,138 people in United States. 72.3% are female, 27.7% are male, average age 39.3. Top brand affinities: Planet Fitness, Group buying, Hobby Lobby, Baby toys, Aldi.
Top brand affinities include Planet Fitness, Group buying, Hobby Lobby, with strongest over-indexing on Planet Fitness (4.28× the country average). Demographically, the Children's museum audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Family Orientation.
Category: Arts & Culture · Type: POI · Subtype: Museum
Demographics of Children's museum fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 39.3 |
| Estimated audience size | 3,053,138 |
Audience persona
The typical Children's museum fan in United States is more female, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Planet Fitness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Planet Fitness | 4.28× | Sports |
| Group buying | 11.5× | Shopping |
| Hobby Lobby | 2.65× | Home & Garden |
| Baby toys | 9.34× | Kids & Family |
| Aldi | 2.22× | Shopping |
| Child development | 4.22× | Business & Career |
| Toy store | 11.91× | Kids & Family |
| southwest airlines | 2.94× | Travel & Leisure |
| Funko | 5.62× | Kids & Family |
| Metaphysics | 2.94× | Business & Career |
| Baby food | 3.6× | Kids & Family |
| Princess Polly | 5.37× | Fashion & Accessoires |
| Playground | 4.12× | Kids & Family |
| Taco Bell | 1.94× | Food & Beverages |
| Happiness | 1.51× | Health |
| Target Corporation | 1.6× | Shopping |
| MySQL | 5.8× | Technology & Electronics |
| Kindergarten | 3.12× | Kids & Family |
| IKEA | 1.95× | Home & Garden |
| Food storage | 5.27× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.98 |
| Family Orientation | CONSERVATISM | 1.86 |
| Extroversion | THRILL | 1.39 |
| Price Sensitivity | PREMIUM | 1.36 |
| Creativity | OPEN | 1.29 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.2% |
| South Korea | 21.4% |
| Italy | 5.6% |
See Children's museum audiences in other countries
More Museum audiences in United States
- Museum of Modern Art (7,444,687)
- British Museum (6,534,849)
- Metropolitan Museum of Art (5,185,120)
- Saatchi Gallery (3,737,632)
- Tate Modern (2,625,271)
How to read this data
Audience size is the estimated number of people in United States who actively search for Children's museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.