A data profile of the people who buy, follow and care about Children's museum in United States — modelled from more than twelve digital signal sources. Children's museum has an estimated audience of 3,053,138 people in United States.
Children's museum has an estimated audience of 3,053,138 people in United States. 72.3% are female, 27.7% are male, average age 39.3. Top brand affinities: Planet Fitness, Diaper bag, Non-alcoholic beverage, IKEA, Trader Joe's.
Top brand affinities include Planet Fitness, Diaper bag, Non-alcoholic beverage, with strongest over-indexing on Planet Fitness (2.25× the country average).
Demographically, the Children's museum audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Community Orientation, Family Orientation.
The typical Children's museum fan in United States is more female, around 39.3 years old, with strong Community Orientation tendencies and a notable affinity for Planet Fitness.
The key figures that characterise the Children's museum profile in United States.
72.3% are female, 27.7% are male, average age 39.3.
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 39.3 |
| Estimated audience size | 3,053,138 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 23% | |
| 30-39 | 26% | |
| 40-49 | 20% | |
| 50+ | 17% |
of the worldwide Children's museum audience comes from United States.
| Country | Share |
|---|---|
| United States | 47.2% |
| South Korea | 21.4% |
| Italy | 5.6% |
The strongest cross-interests of the Children's museum audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Non-alcoholic beverage | Food & Beverages | 4.14× | ||
| 02 | Child development | Business & Career | 3.83× | ||
| 03 | Diaper bag | Kids & Family | 3.69× | ||
| 04 | Playground | Kids & Family | 3.43× | ||
| 05 | Lego | Kids & Family | 3.20× | ||
| 06 | Kindergarten | Kids & Family | 3.11× | ||
| 07 | Library | Literature | 2.96× | ||
| 08 | Baby food | Kids & Family | 2.85× | ||
| 09 | Children's clothing | Fashion & Accessoires | 2.63× | ||
| 10 | Museum | Arts & Culture | 2.51× | ||
| 11 | Zoo | Kids & Family | 2.49× | ||
| 12 | Pastry | Food & Beverages | 2.38× | ||
| 13 | IKEA | Home & Garden | 2.34× | ||
| 14 | Charitable organization | Politics & Society | 2.31× | ||
| 15 | Discount stores | Shopping | 2.30× | ||
| 16 | Planet Fitness | Sports | 2.25× | ||
| 17 | Trader Joe's | Shopping | 2.11× | ||
| 18 | Nonprofit organization | Politics & Society | 1.95× | ||
| 19 | Pizza Hut | Food & Beverages | 1.71× | ||
| 20 | Target Corporation | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.26× | |
| Family Orientation | CONSERVATISM | 1.83× | |
| Convenience Orientation | PREMIUM | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Risk Appetite | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Children's museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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