Child development Audience in United States

Child development logo

Child development has an estimated audience of 16,963,151 people in United States. 77.5% are female, 22.5% are male, average age 35.1. Top regions: California, Texas, Florida. Top brand affinities: Diaper bag, Mothercare, Cloth diaper, Infant clothing, Baby food.

The average Child development fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Diaper bag, Mothercare, Cloth diaper, with strongest over-indexing on Diaper bag (29.01× the country average). Demographically, the Child development audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Child development fans

Demographic split for Child development audience in United States
MetricValue
Female77.5%
Male22.5%
Average age35.1
Estimated audience size16,963,151

Audience persona

The typical Child development fan in United States is more female, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Diaper bag.

Top regions in United States

Top regions ranked by reach for Child development in United States
RegionReachAffinity
California5,256,7562.82×
Texas2,068,8311.42×
Florida741,3840.65×
North Carolina731,7091.43×
New York711,7600.75×
Pennsylvania659,0701.15×
Michigan640,7471.44×
Illinois628,6701.11×
Virginia602,1511.46×
Massachusetts496,4621.49×
Georgia411,9720.79×
Ohio385,8530.74×
Maryland374,4541.28×
Washington371,5751.09×
New Jersey354,4900.82×
South Carolina337,0641.32×
Arizona287,6050.83×
Indiana259,2720.84×
Tennessee248,2720.73×
Oregon234,8621.21×
Minnesota230,3070.95×
Louisiana230,1241.05×
Missouri228,1890.83×
Colorado217,5830.81×
Alabama217,1710.92×
Oklahoma213,4651.13×
Wisconsin194,3710.76×
Mississippi187,2571.34×
Connecticut165,7880.97×
Kentucky162,1510.76×
Utah151,5171×
Arkansas127,1510.91×
Kansas123,6890.93×
Nevada106,3460.65×
Iowa101,8830.73×
Hawaii91,2031.25×
New Mexico89,3041.05×
Washington, District of Columbia79,0231.55×
Nebraska73,8840.87×
Idaho60,9210.72×
New Hampshire49,4900.74×
West Virginia48,2480.61×
Rhode Island44,6550.83×
Maine43,8450.72×
Delaware40,6910.87×
Alaska30,4610.84×
Wyoming29,4711.17×
Vermont27,7390.93×
North Dakota23,8730.69×
Montana23,1270.49×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Child development audience
BrandAffinityCategory
Diaper bag29.01×Kids & Family
Mothercare42.58×Kids & Family
Cloth diaper41.51×Kids & Family
Infant clothing21.33×Kids & Family
Baby food23.27×Kids & Family
Early childhood56.73×Kids & Family
Infant bodysuit24.37×Kids & Family
Baby powder28.8×Kids & Family
Powdered milk40.73×Kids & Family
Parental leave32.59×Kids & Family
Babywearing25.67×Kids & Family
Child safety seat26.07×Kids & Family
Maternity clothing34.29×Fashion & Accessoires
Baby toys32×Kids & Family
Nursing bra44.8×Fashion & Accessoires
Baby sling51.43×Kids & Family
Infant bed20.7×Home & Garden
Pacifier29.14×Kids & Family
Baby transport26.84×Kids & Family
Nutrition and pregnancy44.41×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Child development audience
TraitClusterScore
Family OrientationCONSERVATISM1.79
LGBTQ+ IdentityOPEN1.67
Luxury OrientationPREMIUM1.49
DIY MentalityTHRILL1.45
Design AffinityPREMIUM1.44
Early Adopter MentalityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Child development
CountryShare
United States17.3%
Japan13.8%
Brazil10.7%

See Child development audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Child development have in United States?

Child development has an estimated audience of 16,963,151 people in United States, concentrated in California and Texas.

What is the gender split and age of Child development fans?

77.5% of Child development fans are female, 22.5% are male, with an average age of 35.1 years.

Which brands do Child development fans like most?

Child development fans show strongest brand affinity for Diaper bag (29.01×), Mothercare (42.58×), and Cloth diaper (41.51×) over the country average.

Where do Child development fans live in United States?

Child development fans in United States are most concentrated in California (reach 5,256,756), Texas (reach 2,068,831), and Florida (reach 741,384). These three regions account for the largest share of the active audience.

What other brands do Child development fans also like?

Beyond Child development itself, the audience over-indexes on Mothercare (42.58×), Cloth diaper (41.51×), Infant clothing (21.33×), and Baby food (23.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Child development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.