Rascasse Audience Intelligence

Child development Audience in United States

A data profile of the people who buy, follow and care about Child development in United States — modelled from more than twelve digital signal sources. Child development has an estimated audience of 16,963,151 people in United States.

#85among Field of study in United States#1381among Topic in United States#222in Business & Career

The average Child development fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Michigan.

Top brand affinities include Diaper bag, Mothercare, Cloth diaper, with strongest over-indexing on Diaper bag (29.01× the country average).

Demographically, the Child development audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Individualism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Child development fan in United States is more female, around 35.1 years old, with strong Individualism tendencies and a notable affinity for Diaper bag.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Child development profile in United States.

Audience size
17M
in United States
Gender
77.5%♀
22.5% male
Age
35.1
average years
Country rank
#2018
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Child development fans

77.5% are female, 22.5% are male, average age 35.1.

Fig. 02

Gender split

77.5%
Female
22.5%
Male
Demographic split for Child development audience in United States
MetricValue
Female77.5%
Male22.5%
Average age35.1
Estimated audience size16,963,151
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Child development audience in United States
Age bracketShare%
16-1927%
20-2924%
30-3921%
40-4916%
50+12%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Child development audience comes from United States.

Worldwide audience distribution share by country for Child development
CountryShare
United States17.3%
Japan13.8%
Brazil10.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Child development audience in United States is strongest.

Fig. 05

Top regions by affinity

Child development fans by region: top regions in United States
#RegionReachAffinity×
01California~5M2.65×
02Michigan~1M2.44×
03North Carolina~700K1.42×
04Massachusetts~500K1.39×
05Mississippi~200K1.34×
06Texas~2M1.32×
07Pennsylvania~700K1.28×
08Washington, District of Columbia~60K1.23×
09Virginia~500K1.21×
10Wyoming~30K1.19×
11Oregon~200K1.13×
12South Carolina~300K1.12×
13Maryland~300K1.10×
14Illinois~600K1.06×
15New Mexico~90K1.06×
16Hawaii~80K1.04×
17Alabama~200K1.03×
18Oklahoma~200K1.03×
19North Dakota~40K1.03×
20Nebraska~90K1.02×
21Utah~200K1.01×
22Wisconsin~300K1.00×
23Louisiana~200K0.99×
24Washington~300K0.98×
25Missouri~300K0.98×
26Connecticut~200K0.97×
27Arkansas~100K0.97×
28Alaska~40K0.97×
29Minnesota~200K0.96×
30Delaware~40K0.94×
31Kansas~100K0.93×
32Iowa~100K0.90×
33Idaho~80K0.89×
34Rhode Island~50K0.89×
35South Dakota~30K0.89×
36Indiana~300K0.88×
37New Hampshire~60K0.88×
38Maine~50K0.87×
39West Virginia~70K0.84×
40Montana~40K0.84×
41Colorado~200K0.83×
42Kentucky~200K0.83×
43New Jersey~300K0.81×
44Arizona~300K0.79×
45Georgia~400K0.75×
46Tennessee~200K0.73×
47Nevada~100K0.72×
48Ohio~400K0.71×
49New York~600K0.68×
50Florida~700K0.61×
Fig. 06

Affinity by region

Affinity by region — Child development, United States
0.61×1.00×2.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Child development audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Child development audience
#·InterestCategoryAffinity×
01Early childhoodKids & Family56.73×
02Baby slingKids & Family51.43×
03Nursing braFashion & Accessoires44.80×
04Nutrition and pregnancyHealth44.41×
05MothercareKids & Family42.58×
06Cloth diaperKids & Family41.51×
07Powdered milkKids & Family40.73×
08Maternity clothingFashion & Accessoires34.29×
09Parental leaveKids & Family32.59×
10Baby toysKids & Family32.00×
11PacifierKids & Family29.14×
12Diaper bagKids & Family29.01×
13Baby powderKids & Family28.80×
14Baby transportKids & Family26.84×
15Child safety seatKids & Family26.07×
16BabywearingKids & Family25.67×
17Infant bodysuitKids & Family24.37×
18Baby foodKids & Family23.27×
19Infant clothingKids & Family21.33×
20Infant bedHome & Garden20.70×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Child development audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Child development audience · What stands out
TraitClusterDeviationScore
IndividualismJOY3.20×
Family OrientationCONSERVATISM2.70×
Healthy LifestyleBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Child development audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Risk AppetiteTHRILL0.83×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Child development have in United States?

Child development has an estimated audience of 16,963,151 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Child development fans?

77.5% of Child development fans are female, 22.5% are male, with an average age of 35.1 years.

03

Which brands do Child development fans like most?

Child development fans show strongest brand affinity for Diaper bag (29.01×), Mothercare (42.58×), and Cloth diaper (41.51×) over the country average.

04

Where do Child development fans live in United States?

Child development fans in United States are most concentrated in California (reach ~5M), Texas (reach ~2M), and Michigan (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Child development fans also like?

Beyond Child development itself, the audience over-indexes on Mothercare (42.58×), Cloth diaper (41.51×), Infant clothing (21.33×), and Baby food (23.27×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Child development audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Child development. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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