Baby toys Audience in United States

Baby toys logo

Baby toys has an estimated audience of 4,214,264 people in United States. 84.7% are female, 15.3% are male, average age 34.0. Top regions: California, Texas, New York. Top brand affinities: Driveclub, Daiso, Parenthood, JoJo Siwa, Zara Kids.

The average Baby toys fan in United States is 34.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Driveclub, Daiso, Parenthood, with strongest over-indexing on Driveclub (1142.05× the country average). Demographically, the Baby toys audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Baby toys fans

Demographic split for Baby toys audience in United States
MetricValue
Female84.7%
Male15.3%
Average age34.0
Estimated audience size4,214,264

Audience persona

The typical Baby toys fan in United States is more female, around 34.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Driveclub.

Top regions in United States

Top regions ranked by reach for Baby toys in United States
RegionReachAffinity
California498,9141.08×
Texas436,1711.2×
New York255,1831.08×
Florida252,0230.88×
Pennsylvania154,4661.09×
Illinois152,9531.09×
Ohio151,2491.17×
Georgia149,2081.15×
North Carolina137,0141.08×
Michigan129,1931.17×
New Jersey114,8441.07×
Virginia100,0440.97×
Tennessee97,3591.15×
Indiana89,3381.16×
Washington83,1960.98×
Arizona82,9880.96×
Missouri77,0401.13×
Massachusetts76,2030.92×
Maryland69,9390.97×
South Carolina67,7901.07×
Alabama66,8631.14×
Kentucky64,1091.21×
Louisiana63,3621.17×
Wisconsin59,0080.93×
Minnesota58,7580.97×
Colorado57,8710.87×
Oklahoma50,2941.07×
Mississippi43,8391.26×
Arkansas41,3461.19×
Connecticut41,2850.98×
Oregon40,3000.83×
Utah36,8190.98×
Nevada36,1370.89×
Kansas35,9521.08×
Iowa34,0330.98×
West Virginia24,2021.23×
Nebraska22,3161.06×
Idaho20,8560.99×
New Mexico20,6330.98×
New Hampshire14,1060.85×
Hawaii13,2330.73×
Maine13,0360.86×
Rhode Island11,7570.88×
Delaware10,9270.94×
Montana8,8770.76×
South Dakota8,7620.9×
North Dakota8,2520.95×
Washington, District of Columbia7,9750.63×
Alaska7,2900.81×
Vermont6,3280.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Baby toys audience
BrandAffinityCategory
Driveclub1142.05×Games
Daiso59.31×Fashion & Accessoires
Parenthood62.42×Movies & TV
JoJo Siwa31.52×Movies & TV
Zara Kids49.98×Fashion & Accessoires
Car Toys88.17×Shopping
Maruti Suzuki98.65×Cars & Mobility
Toys (film)19.24×Movies & TV
Bath and Bodyworks6.22×Shopping
Childbirth4.61×Kids & Family
PlayKids53.86×Kids & Family
Chloe Sevigny26.21×Movies & TV
Storks (film)26.67×Movies & TV
little monsters31.68×Movies & TV
Baby bedding24.59×Kids & Family
Bhad Bhabie11.3×Music & Radio
Richard Madden19.68×Movies & TV
Aussiebuby Baby & Kids Clothes, Bedding & Accessories63.73×Shopping
Child development5.4×Business & Career
Arts and music1.68×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Baby toys audience
TraitClusterScore
Luxury OrientationPREMIUM4.21
Family OrientationCONSERVATISM1.4
Pet OwnershipJOY1.38
DIY MentalityTHRILL1.36
CreativityOPEN1.27
Design AffinityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Baby toys
CountryShare
United States20.0%
China10.2%
Germany5.5%

See Baby toys audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Baby toys have in United States?

Baby toys has an estimated audience of 4,214,264 people in United States, concentrated in California and Texas.

What is the gender split and age of Baby toys fans?

84.7% of Baby toys fans are female, 15.3% are male, with an average age of 34.0 years.

Which brands do Baby toys fans like most?

Baby toys fans show strongest brand affinity for Driveclub (1142.05×), Daiso (59.31×), and Parenthood (62.42×) over the country average.

Where do Baby toys fans live in United States?

Baby toys fans in United States are most concentrated in California (reach 498,914), Texas (reach 436,171), and New York (reach 255,183). These three regions account for the largest share of the active audience.

What other brands do Baby toys fans also like?

Beyond Baby toys itself, the audience over-indexes on Daiso (59.31×), Parenthood (62.42×), JoJo Siwa (31.52×), and Zara Kids (49.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.