Rascasse Audience Intelligence

Baby toys Audience in United States

A data profile of the people who buy, follow and care about Baby toys in United States — modelled from more than twelve digital signal sources. Baby toys has an estimated audience of 4,214,264 people in United States.

#4189among Topic in United States#203in Kids & Family

The average Baby toys fan in United States is 34.0 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Driveclub, Daiso, Parenthood, with strongest over-indexing on Driveclub (1142.05× the country average).

Demographically, the Baby toys audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Healthy Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Baby toys fan in United States is more female, around 34.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Driveclub.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Baby toys profile in United States.

Audience size
4.2M
in United States
Gender
84.7%♀
15.3% male
Age
34.0
average years
Country rank
#7694
Topic in United States
Fig. 01

Search interest · 12-month trend

-95%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Baby toys fans

84.7% are female, 15.3% are male, average age 34.0.

Fig. 02

Gender split

84.7%
Female
15.3%
Male
Demographic split for Baby toys audience in United States
MetricValue
Female84.7%
Male15.3%
Average age34.0
Estimated audience size4,214,264
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Baby toys audience in United States
Age bracketShare%
16-1929%
20-2926%
30-3921%
40-4915%
50+10%
Fig. 04

Worldwide distribution

20.1%

of the worldwide Baby toys audience comes from United States.

Worldwide audience distribution share by country for Baby toys
CountryShare
United States20.1%
China10.2%
Germany5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Baby toys audience in United States is strongest.

Fig. 05

Top regions by affinity

Baby toys fans by region: top regions in United States
#RegionReachAffinity×
01Texas~800K2.13×
02Arizona~200K1.95×
03Missouri~100K1.61×
04Florida~500K1.59×
05New York~400K1.58×
06Utah~60K1.55×
07Colorado~100K1.53×
08Washington~100K1.52×
09Virginia~200K1.51×
10California~700K1.43×
11Illinois~200K1.26×
12Georgia~200K1.26×
13Alaska~10K1.26×
14Ohio~200K1.23×
15Michigan~100K1.21×
16New Jersey~100K1.20×
17Indiana~80K1.06×
18Mississippi~40K1.02×
19West Virginia~20K1.01×
20North Dakota~9K1.00×
21Arkansas~30K0.98×
22Louisiana~50K0.97×
23Kentucky~50K0.96×
24North Carolina~100K0.95×
25Nebraska~20K0.93×
26South Dakota~9K0.93×
27Pennsylvania~100K0.92×
28Alabama~50K0.92×
29Oklahoma~40K0.92×
30Idaho~20K0.92×
31Tennessee~80K0.91×
32Iowa~30K0.91×
33South Carolina~60K0.90×
34New Mexico~20K0.90×
35Massachusetts~70K0.89×
36Kansas~30K0.89×
37Oregon~40K0.84×
38Maryland~60K0.82×
39Wisconsin~50K0.81×
40Delaware~9K0.81×
41Vermont~6K0.80×
42Minnesota~50K0.79×
43Connecticut~30K0.78×
44Maine~10K0.76×
45Rhode Island~10K0.76×
46Nevada~30K0.74×
47New Hampshire~10K0.74×
48Montana~8K0.72×
49Hawaii~10K0.69×
50Washington, District of Columbia~9K0.68×
Fig. 06

Affinity by region

Affinity by region — Baby toys, United States
0.68×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Baby toys audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Baby toys audience
#·InterestCategoryAffinity×
01DriveclubGames1142.05×
02Maruti SuzukiCars & Mobility98.65×
03Car ToysShopping88.17×
04Aussiebuby Baby & Kids Clothes, Bedding & AccessoriesShopping63.73×
05ParenthoodMovies & TV62.42×
06DaisoFashion & Accessoires59.31×
07PlayKidsKids & Family53.86×
08Zara KidsFashion & Accessoires49.98×
09little monstersMovies & TV31.68×
10JoJo SiwaMovies & TV31.52×
11Storks (film)Movies & TV26.67×
12Chloe SevignyMovies & TV26.21×
13Baby beddingKids & Family24.59×
14Super!Movies & TV19.98×
15Richard MaddenMovies & TV19.68×
16Toys (film)Movies & TV19.24×
17Bhad BhabieMusic & Radio11.30×
18Bath and BodyworksShopping6.22×
19Child developmentBusiness & Career5.40×
20ChildbirthKids & Family4.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Baby toys audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Baby toys audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.68×
Luxury OrientationPREMIUM1.64×
SustainabilityBALANCE1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Baby toys audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Need for SecurityCONSERVATISM0.79×
PatriotismCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Baby toys have in United States?

Baby toys has an estimated audience of 4,214,264 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Baby toys fans?

84.7% of Baby toys fans are female, 15.3% are male, with an average age of 34.0 years.

03

Which brands do Baby toys fans like most?

Baby toys fans show strongest brand affinity for Driveclub (1142.05×), Daiso (59.31×), and Parenthood (62.42×) over the country average.

04

Where do Baby toys fans live in United States?

Baby toys fans in United States are most concentrated in Texas (reach ~800K), California (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Baby toys fans also like?

Beyond Baby toys itself, the audience over-indexes on Daiso (59.31×), Parenthood (62.42×), JoJo Siwa (31.52×), and Zara Kids (49.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Baby toys audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Baby toys. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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