Rascasse Audience Intelligence

Bhad Bhabie Audience in United States

A data profile of the people who buy, follow and care about Bhad Bhabie in United States — modelled from more than twelve digital signal sources. Bhad Bhabie has an estimated audience of 4,138,092 people in United States.

#37among Hip hop in United States#964among Person in United States#728in Music & Radio

The average Bhad Bhabie fan in United States is 31.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include JoJo Siwa, Ariana Grande, Jake Paul, with strongest over-indexing on JoJo Siwa (64.66× the country average).

Demographically, the Bhad Bhabie audience skews more female with an average age of 31.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bhad Bhabie fan in United States is more female, around 31.1 years old, with strong Price Sensitivity tendencies and a notable affinity for JoJo Siwa.

Category: Music & Radio · Type: Person · Subtype: Hip hop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bhad Bhabie profile in United States.

Audience size
4.1M
in United States
Gender
66.9%♀
33.1% male
Age
31.1
average years
Country rank
#7834
Person in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bhad Bhabie fans

66.9% are female, 33.1% are male, average age 31.1.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Bhad Bhabie audience in United States
MetricValue
Female66.9%
Male33.1%
Average age31.1
Estimated audience size4,138,092
Fig. 03

Age distribution

Ø 31.1
average years
Age distribution of the Bhad Bhabie audience in United States
Age bracketShare%
16-1939%
20-2926%
30-3918%
40-4911%
50+6%
Fig. 04

Worldwide distribution

54.8%

of the worldwide Bhad Bhabie audience comes from United States.

Worldwide audience distribution share by country for Bhad Bhabie
CountryShare
United States54.8%
Canada4.9%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bhad Bhabie audience in United States is strongest.

Fig. 05

Top regions by affinity

Bhad Bhabie fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~60K1.22×
02New Mexico~30K1.21×
03Texas~500K1.20×
04Georgia~200K1.19×
05Kentucky~70K1.19×
06Nevada~50K1.19×
07Louisiana~70K1.18×
08California~600K1.14×
09Ohio~200K1.14×
10Indiana~90K1.10×
11Missouri~80K1.10×
12Arkansas~40K1.10×
13West Virginia~20K1.10×
14Pennsylvania~200K1.09×
15Michigan~100K1.08×
16Tennessee~100K1.08×
17North Carolina~100K1.07×
18Mississippi~40K1.07×
19Florida~300K1.06×
20Illinois~200K1.05×
21Connecticut~50K1.04×
22Maryland~80K1.03×
23South Carolina~70K1.03×
24Washington~90K1.01×
25Kansas~40K1.01×
26Nebraska~20K1.01×
27New York~300K1.00×
28Iowa~40K1.00×
29Rhode Island~10K1.00×
30Virginia~100K0.99×
31Colorado~70K0.99×
32Oregon~50K0.98×
33Massachusetts~90K0.96×
34Delaware~10K0.96×
35Arizona~90K0.95×
36Wisconsin~60K0.94×
37Minnesota~60K0.94×
38New Jersey~100K0.93×
39Alabama~60K0.93×
40North Dakota~8K0.91×
41Hawaii~20K0.89×
42South Dakota~9K0.88×
43Alaska~8K0.86×
44Idaho~20K0.82×
45Montana~10K0.82×
46New Hampshire~10K0.81×
47Maine~10K0.81×
48Washington, District of Columbia~10K0.80×
49Utah~30K0.78×
50Vermont~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Bhad Bhabie, United States
0.74×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bhad Bhabie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bhad Bhabie audience
#·InterestCategoryAffinity×
01JoJo SiwaMovies & TV64.66×
02Maddie ZieglerMovies & TV21.58×
03Jake PaulInternet & Social Media18.47×
04Ariana GrandeMusic & Radio11.44×
05Baby toysKids & Family11.30×
06Kristen WiigMovies & TV8.69×
07Dance MomsMovies & TV7.26×
08Iced coffeeFood & Beverages6.02×
09Dancing with the StarsMovies & TV4.68×
10Teyana TaylorMovies & TV4.27×
11Cardi BMusic & Radio4.21×
12Millie Bobby BrownMovies & TV3.58×
13Diaper bagKids & Family3.00×
14Curly HairBeauty & Wellness2.53×
15Personal careHealth1.93×
16Taylor SwiftMusic & Radio1.92×
17Planet FitnessSports1.75×
18TikTokInternet & Social Media1.69×
19Do it yourself (DIY)Home & Garden1.61×
20SpotifyInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bhad Bhabie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bhad Bhabie audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.45×
ExtroversionTHRILL1.42×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bhad Bhabie audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.73×
Need for SecurityCONSERVATISM0.78×
IndividualismJOY0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bhad Bhabie have in United States?

Bhad Bhabie has an estimated audience of 4,138,092 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bhad Bhabie fans?

66.9% of Bhad Bhabie fans are female, 33.1% are male, with an average age of 31.1 years.

03

Which brands do Bhad Bhabie fans like most?

Bhad Bhabie fans show strongest brand affinity for JoJo Siwa (64.66×), Ariana Grande (11.44×), and Jake Paul (18.47×) over the country average.

04

Where do Bhad Bhabie fans live in United States?

Bhad Bhabie fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bhad Bhabie fans also like?

Beyond Bhad Bhabie itself, the audience over-indexes on Ariana Grande (11.44×), Jake Paul (18.47×), Maddie Ziegler (21.58×), and Baby toys (11.3×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bhad Bhabie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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