Bhad Bhabie Audience in United States

Bhad Bhabie has an estimated audience of 4,522,967 people in United States. 64.8% are female, 35.2% are male, average age 31.0. Top regions: California, Texas, Florida. Top brand affinities: JoJo Siwa, Jake Paul, Google Maps, Ezra Miller, Ariana Grande.

The average Bhad Bhabie fan in United States is 31.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JoJo Siwa, Jake Paul, Google Maps, with strongest over-indexing on JoJo Siwa (41.38× the country average). Demographically, the Bhad Bhabie audience skews more female with an average age of 31.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Bhad Bhabie fans

Demographic split for Bhad Bhabie audience in United States
MetricValue
Female64.8%
Male35.2%
Average age31.0
Estimated audience size4,522,967

Audience persona

The typical Bhad Bhabie fan in United States is more female, around 31.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for JoJo Siwa.

Top regions in United States

Top regions ranked by reach for Bhad Bhabie in United States
RegionReachAffinity
California607,3241.22×
Texas486,1851.25×
Florida341,1961.11×
New York267,9091.06×
Georgia174,6171.25×
Pennsylvania170,9131.12×
Illinois166,2501.1×
Ohio165,3511.19×
North Carolina149,0381.1×
Michigan131,9741.12×
Virginia113,3891.03×
New Jersey111,8890.97×
Tennessee100,9191.11×
Washington95,3531.05×
Indiana93,3431.13×
Massachusetts89,0001×
Missouri81,3461.12×
Maryland80,6281.04×
Arizona74,4270.81×
Colorado73,9621.04×
South Carolina71,1931.05×
Kentucky67,1191.18×
Louisiana66,5511.14×
Wisconsin65,1120.96×
Minnesota63,3200.98×
Oklahoma61,1281.22×
Nevada53,2051.22×
Oregon52,0991×
Connecticut48,0381.06×
Alabama47,0040.74×
Arkansas40,3961.08×
Mississippi38,3611.03×
Iowa37,3191×
Kansas37,3131.05×
Utah32,3220.8×
New Mexico25,9141.14×
Nebraska22,5600.99×
West Virginia21,3181.01×
Idaho18,1030.8×
Hawaii17,5660.9×
New Hampshire14,4470.81×
Rhode Island14,4051×
Maine12,9350.8×
Delaware11,1390.89×
Washington, District of Columbia10,8080.8×
Montana9,8640.79×
South Dakota8,6290.83×
North Dakota7,7810.84×
Alaska6,5750.68×
Vermont5,3860.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bhad Bhabie audience
BrandAffinityCategory
JoJo Siwa41.38×Movies & TV
Jake Paul23.01×Internet & Social Media
Google Maps6.89×Internet & Social Media
Ezra Miller35.41×Movies & TV
Ariana Grande10.12×Music & Radio
Indeed.com6.17×Business & Career
Baby toys18.17×Kids & Family
Enterprise Rent-A-Car6.48×Cars & Mobility
Capital One4.23×Business & Career
Tyra Banks19.4×Fashion & Accessoires
Beetlejuice4.93×Movies & TV
Circle K7.01×Shopping
Depop12.31×Fashion & Accessoires
Khan Academy7.63×Business & Career
Camila Cabello16.16×Music & Radio
ICloud7.93×Technology & Electronics
Anna Kendrick11.46×Movies & TV
Google News4.85×News
DeviantArt5.68×Internet & Social Media
Aaliyah13.75×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bhad Bhabie audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.69
Luxury OrientationPREMIUM1.5
ExtroversionTHRILL1.37
Early Adopter MentalityPOWER1.22
MindfulnessBALANCE1.13
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for Bhad Bhabie
CountryShare
United States59.4%
United Kingdom5.2%
Germany3.3%

See Bhad Bhabie audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Bhad Bhabie have in United States?

Bhad Bhabie has an estimated audience of 4,522,967 people in United States, concentrated in California and Texas.

What is the gender split and age of Bhad Bhabie fans?

64.8% of Bhad Bhabie fans are female, 35.2% are male, with an average age of 31.0 years.

Which brands do Bhad Bhabie fans like most?

Bhad Bhabie fans show strongest brand affinity for JoJo Siwa (41.38×), Jake Paul (23.01×), and Google Maps (6.89×) over the country average.

Where do Bhad Bhabie fans live in United States?

Bhad Bhabie fans in United States are most concentrated in California (reach 607,324), Texas (reach 486,185), and Florida (reach 341,196). These three regions account for the largest share of the active audience.

What other brands do Bhad Bhabie fans also like?

Beyond Bhad Bhabie itself, the audience over-indexes on Jake Paul (23.01×), Google Maps (6.89×), Ezra Miller (35.41×), and Ariana Grande (10.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bhad Bhabie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.