Rascasse Audience Intelligence

Maddie Ziegler Audience in United States

A data profile of the people who buy, follow and care about Maddie Ziegler in United States — modelled from more than twelve digital signal sources. Maddie Ziegler has an estimated audience of 1,881,825 people in United States.

#4among Dancer in United States#2784among Person in United States#2362in Movies & TV

The average Maddie Ziegler fan in United States is 29.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include JoJo Siwa, Misty Copeland, That's My Jam, with strongest over-indexing on JoJo Siwa (61.94× the country average).

Demographically, the Maddie Ziegler audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Maddie Ziegler fan in United States is more female, around 29.7 years old, with strong Luxury Orientation tendencies and a notable affinity for JoJo Siwa.

Category: Movies & TV · Type: Person · Subtype: Dancer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Maddie Ziegler profile in United States.

Audience size
1.9M
in United States
Gender
80.9%♀
19.1% male
Age
29.7
average years
Country rank
#14948
Person in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Maddie Ziegler fans

80.9% are female, 19.1% are male, average age 29.7.

Fig. 02

Gender split

80.9%
Female
19.1%
Male
Demographic split for Maddie Ziegler audience in United States
MetricValue
Female80.9%
Male19.1%
Average age29.7
Estimated audience size1,881,825
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the Maddie Ziegler audience in United States
Age bracketShare%
16-1947%
20-2922%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

48.1%

of the worldwide Maddie Ziegler audience comes from United States.

Worldwide audience distribution share by country for Maddie Ziegler
CountryShare
United States48.1%
United Kingdom6.6%
Brazil5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Maddie Ziegler audience in United States is strongest.

Fig. 05

Top regions by affinity

Maddie Ziegler fans by region: top regions in United States
#RegionReachAffinity×
01Delaware~7K1.33×
02Utah~20K1.22×
03Pennsylvania~70K1.17×
04Connecticut~20K1.13×
05Massachusetts~40K1.12×
06Kentucky~20K1.10×
07New Jersey~50K1.09×
08Texas~200K1.08×
09Oklahoma~20K1.08×
10West Virginia~9K1.07×
11Ohio~60K1.06×
12Michigan~50K1.06×
13Indiana~30K1.06×
14New Hampshire~7K1.04×
15Rhode Island~6K1.04×
16New York~100K1.03×
17Virginia~50K1.03×
18Missouri~30K1.03×
19Alabama~30K1.03×
20Idaho~9K1.03×
21Maine~7K1.03×
22California~200K1.02×
23Illinois~60K1.02×
24North Carolina~60K1.02×
25Arkansas~20K1.02×
26Arizona~40K1.01×
27Tennessee~40K1.01×
28Louisiana~20K1.01×
29Maryland~30K1.00×
30Wisconsin~30K0.99×
31Minnesota~30K0.99×
32Nebraska~9K0.99×
33Washington~40K0.97×
34Iowa~10K0.97×
35South Carolina~30K0.96×
36Kansas~10K0.96×
37Georgia~50K0.95×
38Oregon~20K0.95×
39Florida~100K0.94×
40South Dakota~4K0.94×
41North Dakota~4K0.94×
42Colorado~30K0.93×
43Mississippi~10K0.89×
44Montana~4K0.89×
45Vermont~3K0.89×
46New Mexico~8K0.87×
47Nevada~20K0.86×
48Alaska~3K0.85×
49Hawaii~6K0.82×
50Washington, District of Columbia~4K0.79×
Fig. 06

Affinity by region

Affinity by region — Maddie Ziegler, United States
0.79×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Maddie Ziegler audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Maddie Ziegler audience
#·InterestCategoryAffinity×
01Das SupertalentMovies & TV644.79×
02Marc EggersInternet & Social Media323.00×
03Punar VivahMovies & TV283.56×
04That's My JamMovies & TV215.66×
05Register officeKids & Family177.00×
06JeevansathiKids & Family129.84×
07CapezioSports113.87×
08Bhojpuri languagePolitics & Society88.37×
09Misty CopelandMovies & TV82.20×
10Hindustani languagePolitics & Society79.22×
11Bloch (company)Fashion & Accessoires73.67×
12JoJo SiwaMovies & TV61.94×
13Dolls KillShopping55.87×
14The Wedding BanquetMovies & TV50.27×
15Rowan BlanchardMovies & TV30.17×
16Ansel ElgortMovies & TV29.20×
17Bhad BhabieMusic & Radio21.58×
18Jake PaulInternet & Social Media20.46×
19Millie Bobby BrownMovies & TV15.04×
20Sabrina CarpenterMusic & Radio7.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Maddie Ziegler audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Maddie Ziegler audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.32×
IndulgenceJOY1.26×
Design AffinityPREMIUM1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Maddie Ziegler audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Need for SecurityCONSERVATISM0.85×
Career OrientationPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Maddie Ziegler have in United States?

Maddie Ziegler has an estimated audience of 1,881,825 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Maddie Ziegler fans?

80.9% of Maddie Ziegler fans are female, 19.1% are male, with an average age of 29.7 years.

03

Which brands do Maddie Ziegler fans like most?

Maddie Ziegler fans show strongest brand affinity for JoJo Siwa (61.94×), Misty Copeland (82.2×), and That's My Jam (215.66×) over the country average.

04

Where do Maddie Ziegler fans live in United States?

Maddie Ziegler fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Maddie Ziegler fans also like?

Beyond Maddie Ziegler itself, the audience over-indexes on Misty Copeland (82.2×), That's My Jam (215.66×), Hindustani language (79.22×), and Dolls Kill (55.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Maddie Ziegler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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