Maddie Ziegler Audience in United States

Maddie Ziegler logo

Maddie Ziegler has an estimated audience of 1,813,368 people in United States. 80.9% are female, 19.1% are male, average age 29.7. Top regions: California, Texas, Florida. Top brand affinities: JoJo Siwa, Misty Copeland, That's My Jam, Hindustani language, Dolls Kill.

The average Maddie Ziegler fan in United States is 29.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JoJo Siwa, Misty Copeland, That's My Jam, with strongest over-indexing on JoJo Siwa (61.94× the country average). Demographically, the Maddie Ziegler audience skews more female with an average age of 29.7, and over-indexes on personality traits such as Tradition, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Dancer

Demographics of Maddie Ziegler fans

Demographic split for Maddie Ziegler audience in United States
MetricValue
Female80.9%
Male19.1%
Average age29.7
Estimated audience size1,813,368

Audience persona

The typical Maddie Ziegler fan in United States is more female, around 29.7 years old, with strong Tradition tendencies and a notable affinity for JoJo Siwa.

Top regions in United States

Top regions ranked by reach for Maddie Ziegler in United States
RegionReachAffinity
California207,7111.04×
Texas171,8121.1×
Florida119,6820.97×
New York107,3841.06×
Pennsylvania72,9311.19×
Illinois64,2011.06×
Ohio61,1041.09×
North Carolina56,8161.04×
Georgia56,0191×
Michigan51,6981.09×
New Jersey50,2881.09×
Virginia45,8071.04×
Massachusetts41,1611.15×
Arizona39,1671.06×
Tennessee37,4921.03×
Washington36,9521.02×
Indiana36,2681.09×
Missouri31,1041.06×
Maryland30,7720.99×
Colorado27,7090.97×
Wisconsin27,1140.99×
Minnesota26,7311.03×
South Carolina26,4600.97×
Alabama26,3941.04×
Kentucky25,0641.1×
Louisiana23,2610.99×
Oklahoma21,9001.09×
Utah20,5461.27×
Connecticut20,5111.13×
Oregon19,7360.95×
Arkansas15,0821.01×
Nevada15,0090.86×
Iowa14,7920.99×
Kansas14,1250.99×
Mississippi12,8330.86×
Idaho9,3611.03×
Nebraska8,8280.97×
West Virginia8,5681.01×
New Mexico7,7690.85×
New Hampshire7,3461.03×
Maine6,6811.03×
Hawaii6,0980.78×
Delaware5,6781.13×
Rhode Island5,6510.98×
Washington, District of Columbia4,3030.79×
Montana4,1550.83×
South Dakota3,6140.86×
North Dakota3,2750.88×
Alaska2,9730.77×
Vermont2,6280.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Maddie Ziegler audience
BrandAffinityCategory
JoJo Siwa61.94×Movies & TV
Misty Copeland82.2×Movies & TV
That's My Jam215.66×Movies & TV
Hindustani language79.22×Politics & Society
Dolls Kill55.87×Shopping
Bhojpuri language88.37×Politics & Society
Millie Bobby Brown15.04×Movies & TV
Capezio113.87×Sports
Jake Paul20.46×Internet & Social Media
Bhad Bhabie21.58×Music & Radio
Register office177×Kids & Family
The Wedding Banquet50.27×Movies & TV
Punar Vivah283.56×Movies & TV
Sabrina Carpenter7.64×Music & Radio
Jeevansathi129.84×Kids & Family
Bloch (company)73.67×Fashion & Accessoires
Marc Eggers323×Internet & Social Media
Ansel Elgort29.2×Movies & TV
Rowan Blanchard30.17×Movies & TV
Channing Tatum11.41×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Maddie Ziegler audience
TraitClusterScore
TraditionCONSERVATISM2.29
SustainabilityBALANCE1.64
Pet OwnershipJOY1.55
Price SensitivityPREMIUM1.43
DIY MentalityTHRILL1.42
IndulgenceJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Maddie Ziegler
CountryShare
United States48.7%
United Kingdom6.8%
Brazil4.8%

See Maddie Ziegler audiences in other countries

More Dancer audiences in United States

Frequently asked questions

How many fans does Maddie Ziegler have in United States?

Maddie Ziegler has an estimated audience of 1,813,368 people in United States, concentrated in California and Texas.

What is the gender split and age of Maddie Ziegler fans?

80.9% of Maddie Ziegler fans are female, 19.1% are male, with an average age of 29.7 years.

Which brands do Maddie Ziegler fans like most?

Maddie Ziegler fans show strongest brand affinity for JoJo Siwa (61.94×), Misty Copeland (82.2×), and That's My Jam (215.66×) over the country average.

Where do Maddie Ziegler fans live in United States?

Maddie Ziegler fans in United States are most concentrated in California (reach 207,711), Texas (reach 171,812), and Florida (reach 119,682). These three regions account for the largest share of the active audience.

What other brands do Maddie Ziegler fans also like?

Beyond Maddie Ziegler itself, the audience over-indexes on Misty Copeland (82.2×), That's My Jam (215.66×), Hindustani language (79.22×), and Dolls Kill (55.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Maddie Ziegler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.