Rascasse Audience Intelligence

Hindustani language Audience in United States

A data profile of the people who buy, follow and care about Hindustani language in United States — modelled from more than twelve digital signal sources. Hindustani language has an estimated audience of 1,333,670 people in United States.

#52among Language in United States#7705among Topic in United States#1188in Politics & Society

The average Hindustani language fan in United States is 38.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Maddie Ziegler, Hindi, Hindustan, with strongest over-indexing on Maddie Ziegler (79.22× the country average).

Demographically, the Hindustani language audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hindustani language fan in United States is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for Maddie Ziegler.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hindustani language profile in United States.

Audience size
1.3M
in United States
Gender
51.1%♀
48.9% male
Age
38.6
average years
Country rank
#19350
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hindustani language fans

51.1% are female, 48.9% are male, average age 38.6.

Fig. 02

Gender split

51.1%
Female
48.9%
Male
Demographic split for Hindustani language audience in United States
MetricValue
Female51.1%
Male48.9%
Average age38.6
Estimated audience size1,333,670
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Hindustani language audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Hindustani language audience comes from United States.

Worldwide audience distribution share by country for Hindustani language
CountryShare
India49.4%
Pakistan7.1%
Saudi Arabia4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hindustani language audience in United States is strongest.

Fig. 05

Top regions by affinity

Hindustani language fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.29×
02California~200K1.23×
03Virginia~40K1.23×
04New York~90K1.18×
05Illinois~50K1.18×
06Georgia~50K1.18×
07Oregon~20K1.16×
08Texas~100K1.15×
09New Jersey~40K1.15×
10Massachusetts~30K1.12×
11Washington, District of Columbia~4K1.12×
12Utah~10K1.11×
13Connecticut~10K1.10×
14Pennsylvania~50K1.08×
15North Carolina~40K1.07×
16Indiana~30K1.07×
17Maryland~20K1.07×
18Kentucky~20K1.06×
19Vermont~2K1.05×
20Arizona~30K1.04×
21Ohio~40K1.03×
22Michigan~40K1.02×
23Kansas~10K1.02×
24Tennessee~30K1.01×
25Missouri~20K1.00×
26Colorado~20K0.99×
27New Hampshire~5K0.99×
28Alabama~20K0.98×
29Arkansas~10K0.98×
30Nebraska~7K0.98×
31Florida~90K0.97×
32Delaware~4K0.97×
33Minnesota~20K0.96×
34New Mexico~6K0.96×
35Rhode Island~4K0.96×
36South Carolina~20K0.95×
37Wisconsin~20K0.95×
38Nevada~10K0.95×
39Hawaii~5K0.95×
40Alaska~3K0.95×
41Oklahoma~10K0.94×
42Iowa~10K0.94×
43Maine~5K0.94×
44North Dakota~3K0.94×
45Idaho~6K0.93×
46Mississippi~10K0.92×
47South Dakota~3K0.92×
48West Virginia~6K0.91×
49Montana~3K0.91×
50Louisiana~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Hindustani language, United States
0.87×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hindustani language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hindustani language audience
#·InterestCategoryAffinity×
01HindustanPolitics & Society131.82×
02Maddie ZieglerMovies & TV79.22×
03Toulouse FCSports55.32×
04NDTVMovies & TV39.82×
05HindiPolitics & Society38.58×
06OPPOTechnology & Electronics34.63×
07KajolMovies & TV33.36×
08Ranbir KapoorMovies & TV26.57×
09God in IslamPolitics & Society25.33×
10Ranveer SinghMovies & TV19.61×
11Air CanadaTravel & Leisure16.62×
12EmiratesTravel & Leisure16.46×
13India national cricket teamSports13.10×
14Turkish AirlinesTravel & Leisure12.37×
15LufthansaTravel & Leisure11.02×
16International educationBusiness & Career10.64×
17Brittany SnowMovies & TV9.00×
18Christina ApplegateMovies & TV8.87×
19HinduismPolitics & Society7.97×
20Cleveland GuardiansSports5.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hindustani language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hindustani language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.59×
Community OrientationOPEN1.71×
Quality AwarenessPREMIUM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hindustani language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.74×
ExtroversionTHRILL0.85×
IndividualismJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hindustani language have in United States?

Hindustani language has an estimated audience of 1,333,670 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hindustani language fans?

51.1% of Hindustani language fans are female, 48.9% are male, with an average age of 38.6 years.

03

Which brands do Hindustani language fans like most?

Hindustani language fans show strongest brand affinity for Maddie Ziegler (79.22×), Hindi (38.58×), and Hindustan (131.82×) over the country average.

04

Where do Hindustani language fans live in United States?

Hindustani language fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Hindustani language fans also like?

Beyond Hindustani language itself, the audience over-indexes on Hindi (38.58×), Hindustan (131.82×), NDTV (39.82×), and Air Canada (16.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Hindustani language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindustani language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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