Hindustani language Audience in United States

Hindustani language logo

Hindustani language has an estimated audience of 1,333,670 people in United States. 51.1% are female, 48.9% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: îleSoniq, Scorpio (comics), Minnesota, Jaguar F-Pace, Emigrate (band).

The average Hindustani language fan in United States is 38.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include îleSoniq, Scorpio (comics), Minnesota, with strongest over-indexing on îleSoniq (126.46× the country average). Demographically, the Hindustani language audience skews balanced with an average age of 38.6, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Hindustani language fans

Demographic split for Hindustani language audience in United States
MetricValue
Female51.1%
Male48.9%
Average age38.6
Estimated audience size1,333,670

Audience persona

The typical Hindustani language fan in United States is balanced, around 38.6 years old, with strong Patriotism tendencies and a notable affinity for îleSoniq.

Top regions in United States

Top regions ranked by reach for Hindustani language in United States
RegionReachAffinity
California194,6771.33×
Texas136,9061.19×
New York97,1071.3×
Florida91,6791.02×
Illinois56,3371.27×
Georgia50,8611.24×
Pennsylvania48,5931.08×
New Jersey43,3231.28×
North Carolina42,4641.06×
Ohio42,2911.03×
Virginia39,9061.23×
Washington37,3181.39×
Michigan37,1081.06×
Massachusetts31,6411.2×
Tennessee28,3761.06×
Arizona28,3711.04×
Indiana27,0801.11×
Maryland25,3331.1×
Colorado22,2511.06×
Missouri21,2200.99×
South Carolina18,5710.93×
Oregon18,4151.2×
Wisconsin17,8340.89×
Minnesota17,6490.92×
Alabama16,8290.9×
Kentucky16,5590.99×
Connecticut14,3821.08×
Oklahoma14,1610.96×
Utah13,4931.13×
Louisiana13,2010.77×
Nevada12,4710.97×
Kansas11,0751.05×
Iowa10,2810.94×
Arkansas10,0360.91×
Mississippi9,5220.87×
Nebraska6,2350.93×
New Mexico6,2020.93×
Idaho5,5360.83×
New Hampshire5,1590.98×
Washington, District of Columbia5,1411.28×
Hawaii5,0540.88×
West Virginia4,6630.75×
Maine3,9200.82×
Rhode Island3,6040.85×
Delaware3,3220.9×
Montana2,5500.69×
Alaska2,1270.75×
South Dakota2,0590.67×
Vermont1,9810.85×
North Dakota1,8940.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hindustani language audience
BrandAffinityCategory
îleSoniq126.46×Music & Radio
Scorpio (comics)21.12×Literature
Minnesota2.13×Travel & Leisure
Jaguar F-Pace15.73×Cars & Mobility
Emigrate (band)9.58×Music & Radio
Jesse Plemons3.42×Movies & TV
Kendra Scott2.8×Fashion & Accessoires
Natural rubber1.93×Cars & Mobility
Pro-Ject3.68×Music & Radio
Nebraska Cornhuskers football3.05×Sports
Bank account1.85×Business & Career
UK garage4.05×Music & Radio
Islamism11.41×Politics & Society
Nationality1.54×Politics & Society
Cachorro3.82×Pets & Animals
Keegan Bradley4.94×Sports
Klout35.39×Technology & Electronics
EShakti7×Shopping
Electrolyte3.08×Health
Yip Man18.53×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hindustani language audience
TraitClusterScore
PatriotismCONSERVATISM1.8
LGBTQ+ IdentityOPEN1.63
Quality AwarenessPREMIUM1.58
Urban LifestyleOPEN1.48
MindfulnessBALANCE1.43
Community OrientationOPEN1.39

Worldwide distribution

Worldwide audience distribution share by country for Hindustani language
CountryShare
India49.4%
Pakistan7.1%
Saudi Arabia4.9%

See Hindustani language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Hindustani language have in United States?

Hindustani language has an estimated audience of 1,333,670 people in United States, concentrated in California and Texas.

What is the gender split and age of Hindustani language fans?

51.1% of Hindustani language fans are female, 48.9% are male, with an average age of 38.6 years.

Which brands do Hindustani language fans like most?

Hindustani language fans show strongest brand affinity for îleSoniq (126.46×), Scorpio (comics) (21.12×), and Minnesota (2.13×) over the country average.

Where do Hindustani language fans live in United States?

Hindustani language fans in United States are most concentrated in California (reach 194,677), Texas (reach 136,906), and New York (reach 97,107). These three regions account for the largest share of the active audience.

What other brands do Hindustani language fans also like?

Beyond Hindustani language itself, the audience over-indexes on Scorpio (comics) (21.12×), Minnesota (2.13×), Jaguar F-Pace (15.73×), and Emigrate (band) (9.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hindustani language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.