India national cricket team Audience in United States

India national cricket team logo

India national cricket team has an estimated audience of 3,585,581 people in United States. 40.1% are female, 59.9% are male, average age 31.9. Top regions: California, Texas, New York. Top brand affinities: Indian Premier League, Indian Premier League, Cricket World Cup, Zoom (TV channel), Virat Kohli.

The average India national cricket team fan in United States is 31.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Indian Premier League, Indian Premier League, Cricket World Cup, with strongest over-indexing on Indian Premier League (33.19× the country average). Demographically, the India national cricket team audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Cricket

Demographics of India national cricket team fans

Demographic split for India national cricket team audience in United States
MetricValue
Female40.1%
Male59.9%
Average age31.9
Estimated audience size3,585,581

Audience persona

The typical India national cricket team fan in United States is more male, around 31.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Indian Premier League.

Top regions in United States

Top regions ranked by reach for India national cricket team in United States
RegionReachAffinity
California683,5321.73×
Texas670,1932.17×
New York430,6012.15×
New Jersey405,0394.44×
Illinois235,8001.97×
Florida230,9010.95×
Georgia216,5901.96×
Pennsylvania167,7281.39×
North Carolina157,9571.46×
Washington150,1092.09×
Virginia148,2131.7×
Massachusetts134,9861.91×
Michigan118,6021.26×
Ohio118,0871.07×
Indiana79,4071.21×
Maryland77,5601.26×
Arizona68,8390.94×
Tennessee58,1370.81×
Connecticut56,4651.57×
Missouri49,0320.85×
Colorado40,7170.72×
South Carolina39,8400.74×
Wisconsin35,6990.66×
Minnesota34,0360.66×
Kentucky31,5480.7×
Oregon27,7270.67×
Alabama27,2340.54×
Kansas24,2740.86×
Louisiana23,9620.52×
Arkansas23,1480.78×
Oklahoma21,0340.53×
Nevada20,5140.59×
Iowa18,0430.61×
Delaware18,0251.82×
Utah16,1550.5×
Mississippi12,9840.44×
New Hampshire12,6800.9×
Nebraska11,1080.62×
Washington, District of Columbia10,0930.94×
New Mexico7,7740.43×
Idaho7,6050.42×
Rhode Island6,7480.59×
West Virginia4,9660.3×
Hawaii4,8580.32×
Maine3,7920.3×
Alaska2,9190.38×
Montana2,6520.27×
South Dakota2,6390.32×
North Dakota2,6310.36×
Vermont1,7510.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for India national cricket team audience
BrandAffinityCategory
Indian Premier League33.19×Sports
Indian Premier League60.13×Sports
Cricket World Cup49.12×Sports
Zoom (TV channel)14.82×Technology & Electronics
Virat Kohli57.61×Sports
Cricket17.27×Sports
hotstar31.18×Movies & TV
Royal Challengers Bangalore52.06×Sports
Chennai Super Kings49.68×Sports
Kolkata Knight Riders49.55×Sports
Big Bash League59.67×Sports
Tamil cinema31.49×Movies & TV
Flipkart23.97×Shopping
Punjab, India32.96×Travel & Leisure
Rajasthan Royals42.08×Sports
Option (finance)11.1×Business & Career
Stock6.1×Business & Career
Swing trading16.29×Business & Career
Telugu language21.14×Politics & Society
BSE SENSEX35.47×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by India national cricket team audience
TraitClusterScore
Luxury OrientationPREMIUM3.92
Risk AppetiteTHRILL2.21
Early Adopter MentalityPOWER1.97
TravellingTHRILL1.6
LGBTQ+ IdentityOPEN1.59
Design AffinityPREMIUM1.58

Worldwide distribution

Worldwide audience distribution share by country for India national cricket team
CountryShare
India68.4%
United States3.9%
United Arab Emirates3.3%

See India national cricket team audiences in other countries

More Cricket audiences in United States

Frequently asked questions

How many fans does India national cricket team have in United States?

India national cricket team has an estimated audience of 3,585,581 people in United States, concentrated in California and Texas.

What is the gender split and age of India national cricket team fans?

40.1% of India national cricket team fans are female, 59.9% are male, with an average age of 31.9 years.

Which brands do India national cricket team fans like most?

India national cricket team fans show strongest brand affinity for Indian Premier League (33.19×), Indian Premier League (60.13×), and Cricket World Cup (49.12×) over the country average.

Where do India national cricket team fans live in United States?

India national cricket team fans in United States are most concentrated in California (reach 683,532), Texas (reach 670,193), and New York (reach 430,601). These three regions account for the largest share of the active audience.

What other brands do India national cricket team fans also like?

Beyond India national cricket team itself, the audience over-indexes on Indian Premier League (60.13×), Cricket World Cup (49.12×), Zoom (TV channel) (14.82×), and Virat Kohli (57.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for India national cricket team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.