Option (finance) Audience in United States

Option (finance) has an estimated audience of 11,303,809 people in United States. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, India national cricket team.

Option (finance) fans in United States are concentrated in California, with strong brand affinity for Autism Awareness. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Option (finance) fans

Demographic split for Option (finance) audience in United States
MetricValue
Estimated audience size11,303,809

Audience persona

The typical Option (finance) fan in United States shows strong Career Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Option (finance) in United States
RegionReachAffinity
California1,336,8141.08×
Texas990,4821.02×
Florida830,1651.08×
New York709,9981.12×
Georgia414,0511.19×
Illinois398,2711.06×
North Carolina380,9251.12×
Ohio379,3801.09×
Pennsylvania377,4430.99×
Michigan287,1730.97×
Virginia274,0401×
Tennessee255,7171.13×
Indiana255,2231.24×
New Jersey250,0690.87×
Arizona225,3830.98×
Oregon218,1801.68×
Colorado217,9911.22×
Washington214,4570.95×
Wisconsin212,4331.25×
Missouri197,7401.09×
Maryland194,6031×
Massachusetts187,8530.84×
Louisiana183,0861.26×
Alabama178,9461.13×
South Carolina169,2581×
Kentucky154,3521.09×
Minnesota144,7630.89×
Oklahoma140,7361.12×
Mississippi119,6041.28×
Arkansas117,8401.27×
Nevada115,6011.06×
Connecticut97,1200.86×
Kansas96,0421.08×
Iowa91,1780.98×
Utah75,2950.74×
New Mexico56,2820.99×
West Virginia51,9900.99×
Nebraska49,4910.87×
Idaho48,6640.86×
Hawaii39,1150.81×
Maine35,9330.89×
New Hampshire35,2510.79×
Rhode Island30,3190.84×
Washington, District of Columbia29,0790.86×
Montana26,3720.84×
Delaware25,9410.83×
North Dakota20,2520.87×
South Dakota20,0700.77×
Alaska16,3990.68×
Vermont13,4140.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Option (finance) audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
India national cricket team19.88×Sports
Income tax13.19×Business & Career
MSN3.68×News
Charles, Prince of Wales18.87×Politics & Society
Planet Fitness2.79×Sports
Great Clips3.74×Beauty & Wellness
Staples (Canada)3.15×Business & Career
Chuck Norris3.75×Movies & TV
Swing trading9.53×Business & Career
Google Flights2.93×Travel & Leisure
Home insurance3.37×Business & Career
Life insurance2.9×Business & Career
Credit (finance)2.69×Business & Career
Dentistry2.55×Business & Career
Wall Street7.56×Business & Career
Payment card8.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Option (finance) audience
TraitClusterScore
Career OrientationPOWER1.41
Quality AwarenessPREMIUM1.41
Risk AppetiteTHRILL1.38
Need for SecurityCONSERVATISM1.38
TravellingTHRILL1.29
Family OrientationCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Option (finance)
CountryShare
India30.9%
United States23.4%
United Kingdom4.1%

See Option (finance) audiences in other countries

More Business & Career audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Option (finance). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.