Rascasse Audience Intelligence

Hedge fund Audience in United States

A data profile of the people who buy, follow and care about Hedge fund in United States — modelled from more than twelve digital signal sources. Hedge fund has an estimated audience of 2,497,045 people in United States.

#5622among Topic in United States#944in Business & Career

The average Hedge fund fan in United States is 43.7 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Financial risk management, Option (finance), Stock, with strongest over-indexing on Financial risk management (27.85× the country average).

Demographically, the Hedge fund audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hedge fund fan in United States is more male, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Financial risk management.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hedge fund profile in United States.

Audience size
2.5M
in United States
Gender
34.8%♀
65.2% male
Age
43.7
average years
Country rank
#11933
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hedge fund fans

34.8% are female, 65.2% are male, average age 43.7.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Hedge fund audience in United States
MetricValue
Female34.8%
Male65.2%
Average age43.7
Estimated audience size2,497,045
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Hedge fund audience in United States
Age bracketShare%
16-1911%
20-2917%
30-3919%
40-4922%
50+32%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Hedge fund audience comes from United States.

Worldwide audience distribution share by country for Hedge fund
CountryShare
United States28.1%
Japan7.9%
India7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hedge fund audience in United States is strongest.

Fig. 05

Top regions by affinity

Hedge fund fans by region: top regions in United States
#RegionReachAffinity×
01New York~400K2.60×
02Washington, District of Columbia~10K2.00×
03Connecticut~50K1.82×
04Massachusetts~80K1.70×
05New Jersey~100K1.69×
06Virginia~80K1.29×
07California~400K1.28×
08Pennsylvania~100K1.25×
09Illinois~100K1.23×
10Florida~200K1.14×
11Rhode Island~9K1.13×
12Maryland~50K1.12×
13New Hampshire~10K1.11×
14Georgia~80K1.09×
15Hawaii~10K1.04×
16Texas~200K1.03×
17North Carolina~80K1.00×
18Washington~50K0.99×
19Vermont~4K0.98×
20Delaware~7K0.95×
21Maine~8K0.93×
22Minnesota~30K0.92×
23Indiana~40K0.91×
24Colorado~40K0.91×
25Wisconsin~30K0.90×
26Missouri~40K0.89×
27Michigan~60K0.88×
28Arizona~40K0.88×
29Oregon~20K0.87×
30Nevada~20K0.87×
31Utah~20K0.87×
32Alabama~30K0.86×
33Montana~6K0.86×
34South Carolina~30K0.85×
35Alaska~5K0.85×
36Louisiana~30K0.84×
37Tennessee~40K0.82×
38Kansas~20K0.82×
39Ohio~60K0.81×
40North Dakota~4K0.81×
41Iowa~20K0.80×
42Mississippi~20K0.78×
43Nebraska~10K0.78×
44South Dakota~5K0.78×
45Arkansas~20K0.77×
46Idaho~10K0.77×
47West Virginia~9K0.75×
48Kentucky~20K0.74×
49New Mexico~9K0.74×
50Oklahoma~20K0.73×
Fig. 06

Affinity by region

Affinity by region — Hedge fund, United States
0.73×1.00×2.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hedge fund audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hedge fund audience
#·InterestCategoryAffinity×
01The Woman in Black (2012 film)Movies & TV41.15×
02Financial risk managementBusiness & Career27.85×
03SavoyTravel & Leisure20.88×
04Jim CramerMovies & TV18.17×
05Portfolio (finance)Business & Career10.30×
06Option (finance)Business & Career8.42×
07Lush (band)Music & Radio8.02×
08Private equityBusiness & Career5.95×
09Security (finance)Business & Career5.43×
10Charles Schwab CorporationBusiness & Career4.97×
11Toronto-Dominion BankBusiness & Career4.78×
12StockBusiness & Career4.54×
13Yahoo! FinanceBusiness & Career3.70×
14NASDAQBusiness & Career3.48×
15Bank of AmericaBusiness & Career2.97×
16PriceShopping2.39×
17Wells FargoBusiness & Career2.35×
18InvestmentBusiness & Career2.12×
19CNNMovies & TV2.04×
20FinanceBusiness & Career1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hedge fund audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hedge fund audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.10×
Risk AppetiteTHRILL2.02×
Need for SecurityCONSERVATISM1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hedge fund audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
Healthy LifestyleBALANCE0.99×
ExtroversionTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hedge fund have in United States?

Hedge fund has an estimated audience of 2,497,045 people in United States, concentrated in New York and California.

02

What is the gender split and age of Hedge fund fans?

34.8% of Hedge fund fans are female, 65.2% are male, with an average age of 43.7 years.

03

Which brands do Hedge fund fans like most?

Hedge fund fans show strongest brand affinity for Financial risk management (27.85×), Option (finance) (8.42×), and Stock (4.54×) over the country average.

04

Where do Hedge fund fans live in United States?

Hedge fund fans in United States are most concentrated in New York (reach ~400K), California (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hedge fund fans also like?

Beyond Hedge fund itself, the audience over-indexes on Option (finance) (8.42×), Stock (4.54×), The Woman in Black (2012 film) (41.15×), and Yahoo! Finance (3.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Hedge fund audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hedge fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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