Hedge fund Audience in United States

Hedge fund logo

Hedge fund has an estimated audience of 2,497,045 people in United States. 34.8% are female, 65.2% are male, average age 43.7. Top regions: New York, California, Texas. Top brand affinities: Financial risk management, Option (finance), Stock, The Woman in Black (2012 film), Yahoo! Finance.

The average Hedge fund fan in United States is 43.7 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Financial risk management, Option (finance), Stock, with strongest over-indexing on Financial risk management (27.85× the country average). Demographically, the Hedge fund audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Hedge fund fans

Demographic split for Hedge fund audience in United States
MetricValue
Female34.8%
Male65.2%
Average age43.7
Estimated audience size2,497,045

Audience persona

The typical Hedge fund fan in United States is more male, around 43.7 years old, with strong Risk Appetite tendencies and a notable affinity for Financial risk management.

Top regions in United States

Top regions ranked by reach for Hedge fund in United States
RegionReachAffinity
New York398,7512.86×
California353,0521.29×
Texas226,2571.05×
Florida195,9061.16×
Pennsylvania114,5881.36×
New Jersey113,2171.78×
Illinois109,4451.32×
Georgia89,3831.16×
Massachusetts87,1021.77×
Virginia86,6561.42×
North Carolina77,2401.03×
Ohio63,6640.83×
Michigan56,7750.87×
Washington48,7480.97×
Connecticut46,9561.87×
Maryland45,7171.06×
Arizona44,8570.88×
Tennessee40,0730.8×
Indiana39,6720.87×
Colorado37,8350.96×
Missouri35,9710.89×
Minnesota33,0110.92×
Alabama30,2530.87×
South Carolina29,9380.8×
Wisconsin29,7250.79×
Louisiana26,3790.82×
Oregon25,3850.89×
Kentucky22,1030.71×
Nevada20,5450.85×
Oklahoma19,2500.69×
Utah19,1480.86×
Washington, District of Columbia16,8802.25×
Iowa14,7260.72×
Mississippi14,3960.7×
Kansas14,2700.73×
Arkansas13,9570.68×
New Hampshire10,8141.1×
Hawaii10,3020.96×
Rhode Island8,8801.12×
Idaho8,8270.7×
Nebraska8,6300.69×
New Mexico7,8800.63×
Maine7,3130.82×
West Virginia7,0790.61×
Delaware6,3320.92×
Montana4,9000.71×
Vermont3,8010.87×
Alaska3,3520.63×
South Dakota3,2830.57×
North Dakota3,2400.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hedge fund audience
BrandAffinityCategory
Financial risk management27.85×Business & Career
Option (finance)8.42×Business & Career
Stock4.54×Business & Career
The Woman in Black (2012 film)41.15×Movies & TV
Yahoo! Finance3.7×Business & Career
Charles Schwab Corporation4.97×Business & Career
Bank of America2.97×Business & Career
Portfolio (finance)10.3×Business & Career
Jim Cramer18.17×Movies & TV
Toronto-Dominion Bank4.78×Business & Career
Price2.39×Shopping
Wells Fargo2.35×Business & Career
CNN2.04×Movies & TV
Private equity5.95×Business & Career
Security (finance)5.43×Business & Career
Investment2.12×Business & Career
NASDAQ3.48×Business & Career
Lush (band)8.02×Music & Radio
Savoy20.88×Travel & Leisure
Finance1.91×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hedge fund audience
TraitClusterScore
Risk AppetiteTHRILL3.84
Career OrientationPOWER2.28
Luxury OrientationPREMIUM1.75
SustainabilityBALANCE1.72
Early Adopter MentalityPOWER1.51
TravellingTHRILL1.48

Worldwide distribution

Worldwide audience distribution share by country for Hedge fund
CountryShare
United States28.1%
Japan7.9%
India7.1%

See Hedge fund audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Hedge fund have in United States?

Hedge fund has an estimated audience of 2,497,045 people in United States, concentrated in New York and California.

What is the gender split and age of Hedge fund fans?

34.8% of Hedge fund fans are female, 65.2% are male, with an average age of 43.7 years.

Which brands do Hedge fund fans like most?

Hedge fund fans show strongest brand affinity for Financial risk management (27.85×), Option (finance) (8.42×), and Stock (4.54×) over the country average.

Where do Hedge fund fans live in United States?

Hedge fund fans in United States are most concentrated in New York (reach 398,751), California (reach 353,052), and Texas (reach 226,257). These three regions account for the largest share of the active audience.

What other brands do Hedge fund fans also like?

Beyond Hedge fund itself, the audience over-indexes on Option (finance) (8.42×), Stock (4.54×), The Woman in Black (2012 film) (41.15×), and Yahoo! Finance (3.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hedge fund. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.