Private equity Audience in United States

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Private equity has an estimated audience of 9,758,586 people in United States. 42.2% are female, 57.8% are male, average age 43.7. Top regions: California, New York, Texas. Top brand affinities: Sole proprietorship, Creative real estate investing, Taxation in the United States, AutoZone, Partnership.

The average Private equity fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Sole proprietorship, Creative real estate investing, Taxation in the United States, with strongest over-indexing on Sole proprietorship (12.05× the country average). Demographically, the Private equity audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Private equity fans

Demographic split for Private equity audience in United States
MetricValue
Female42.2%
Male57.8%
Average age43.7
Estimated audience size9,758,586

Audience persona

The typical Private equity fan in United States is more male, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Sole proprietorship.

Top regions in United States

Top regions ranked by reach for Private equity in United States
RegionReachAffinity
California1,437,2661.34×
New York1,317,8592.42×
Texas889,6271.06×
Florida666,5271.01×
Illinois490,4801.51×
Massachusetts465,2542.42×
New Jersey406,8361.64×
Pennsylvania397,2821.21×
Georgia314,0201.04×
Virginia298,0951.25×
North Carolina281,4110.96×
Ohio256,9130.85×
Michigan232,5040.91×
Washington199,9671.02×
Maryland189,2581.13×
Connecticut173,5451.77×
Colorado171,5381.12×
Tennessee166,2040.85×
Minnesota159,6191.14×
Indiana158,0470.89×
Arizona156,6440.79×
Missouri143,2930.91×
Wisconsin116,4040.79×
South Carolina113,4610.77×
Oregon94,8630.85×
Louisiana90,8930.72×
Washington, District of Columbia87,1852.97×
Utah85,3670.98×
Alabama85,0640.62×
Kansas84,6751.1×
Kentucky78,6910.64×
Nevada73,1590.78×
Oklahoma68,4670.63×
Iowa57,8460.72×
Arkansas45,7760.57×
New Hampshire43,6721.14×
Rhode Island41,4461.33×
Mississippi39,9540.5×
Hawaii37,7250.9×
Nebraska33,5870.69×
Idaho32,1400.66×
Maine30,0260.86×
New Mexico23,9180.49×
West Virginia22,5200.5×
Delaware20,0980.75×
Montana18,2060.67×
Vermont18,1571.06×
South Dakota12,5010.55×
North Dakota10,8400.54×
Alaska9,9880.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Private equity audience
BrandAffinityCategory
Sole proprietorship12.05×Business & Career
Creative real estate investing8.32×Business & Career
Taxation in the United States10.62×Politics & Society
AutoZone2.92×Cars & Mobility
Partnership4.44×Kids & Family
Business1.66×Business & Career
U.S. state1.89×Travel & Leisure
Personal finance1.69×Business & Career
United States1.51×Travel & Leisure
Hand tool2.92×Home & Garden
Mobile home3.01×Cars & Mobility
O'Reilly Auto Parts3.45×Cars & Mobility
United Parcel Service2.73×Business & Career
Google Drive2.23×Technology & Electronics
Property law4.8×Home & Garden
Real estate economics6.97×Business & Career
Menards2.67×Home & Garden
Corporation2.15×Business & Career
Risk management3.24×Business & Career
Power tool2.79×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Private equity audience
TraitClusterScore
Career OrientationPOWER2.73
Risk AppetiteTHRILL1.89
DIY MentalityTHRILL1.5
Quality AwarenessPREMIUM1.4
Convenience OrientationPREMIUM1.38
PatriotismCONSERVATISM1.37

Worldwide distribution

Worldwide audience distribution share by country for Private equity
CountryShare
United States26.3%
India10.2%
United Kingdom7.0%

See Private equity audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Private equity have in United States?

Private equity has an estimated audience of 9,758,586 people in United States, concentrated in California and New York.

What is the gender split and age of Private equity fans?

42.2% of Private equity fans are female, 57.8% are male, with an average age of 43.7 years.

Which brands do Private equity fans like most?

Private equity fans show strongest brand affinity for Sole proprietorship (12.05×), Creative real estate investing (8.32×), and Taxation in the United States (10.62×) over the country average.

Where do Private equity fans live in United States?

Private equity fans in United States are most concentrated in California (reach 1,437,266), New York (reach 1,317,859), and Texas (reach 889,627). These three regions account for the largest share of the active audience.

What other brands do Private equity fans also like?

Beyond Private equity itself, the audience over-indexes on Creative real estate investing (8.32×), Taxation in the United States (10.62×), AutoZone (2.92×), and Partnership (4.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Private equity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.