Rascasse Audience Intelligence

Private equity Audience in United States

A data profile of the people who buy, follow and care about Private equity in United States — modelled from more than twelve digital signal sources. Private equity has an estimated audience of 9,758,586 people in United States.

#2331among Topic in United States#360in Business & Career

The average Private equity fan in United States is 43.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Sole proprietorship, Creative real estate investing, Taxation in the United States, with strongest over-indexing on Sole proprietorship (12.05× the country average).

Demographically, the Private equity audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Private equity fan in United States is more male, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Sole proprietorship.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Private equity profile in United States.

Audience size
9.8M
in United States
Gender
42.2%♀
57.8% male
Age
43.7
average years
Country rank
#3666
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Private equity fans

42.2% are female, 57.8% are male, average age 43.7.

Fig. 02

Gender split

42.2%
Female
57.8%
Male
Demographic split for Private equity audience in United States
MetricValue
Female42.2%
Male57.8%
Average age43.7
Estimated audience size9,758,586
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Private equity audience in United States
Age bracketShare%
16-199%
20-2916%
30-3922%
40-4925%
50+28%
Fig. 04

Worldwide distribution

26.3%

of the worldwide Private equity audience comes from United States.

Worldwide audience distribution share by country for Private equity
CountryShare
United States26.3%
India10.2%
United Kingdom7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Private equity audience in United States is strongest.

Fig. 05

Top regions by affinity

Private equity fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~80K2.57×
02Massachusetts~400K2.33×
03New York~1M2.13×
04Connecticut~200K1.65×
05New Jersey~400K1.55×
06Illinois~500K1.40×
07California~1.5M1.36×
08Rhode Island~40K1.28×
09Pennsylvania~400K1.19×
10New Hampshire~50K1.19×
11Virginia~300K1.18×
12Maryland~200K1.15×
13Minnesota~200K1.09×
14Washington~200K1.08×
15Texas~900K1.06×
16Georgia~300K1.05×
17Vermont~20K1.05×
18Florida~700K1.04×
19Colorado~200K1.04×
20Utah~90K0.99×
21Kansas~80K0.99×
22North Carolina~300K0.98×
23Hawaii~40K0.98×
24Maine~30K0.98×
25Michigan~200K0.92×
26Oregon~100K0.91×
27Missouri~100K0.90×
28Delaware~20K0.90×
29Arizona~200K0.87×
30Indiana~200K0.87×
31Nevada~80K0.87×
32Ohio~300K0.86×
33Tennessee~200K0.86×
34Wisconsin~100K0.86×
35Alaska~20K0.82×
36South Carolina~100K0.81×
37Montana~20K0.81×
38North Dakota~20K0.81×
39Nebraska~40K0.80×
40Iowa~60K0.79×
41Louisiana~100K0.78×
42Idaho~40K0.78×
43South Dakota~20K0.75×
44Alabama~100K0.74×
45Kentucky~90K0.74×
46Oklahoma~80K0.74×
47New Mexico~40K0.73×
48Arkansas~60K0.71×
49West Virginia~30K0.71×
50Mississippi~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Private equity, United States
0.68×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Private equity audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Private equity audience
#·InterestCategoryAffinity×
01Sole proprietorshipBusiness & Career12.05×
02Taxation in the United StatesPolitics & Society10.62×
03Creative real estate investingBusiness & Career8.32×
04Real estate economicsBusiness & Career6.97×
05Property lawHome & Garden4.80×
06PartnershipKids & Family4.44×
07O'Reilly Auto PartsCars & Mobility3.45×
08Risk managementBusiness & Career3.24×
09Mobile homeCars & Mobility3.01×
10AutoZoneCars & Mobility2.92×
11Hand toolHome & Garden2.92×
12Nancy MacePolitics & Society2.73×
13United Parcel ServiceBusiness & Career2.73×
14MenardsHome & Garden2.67×
15Google DriveTechnology & Electronics2.23×
16CorporationBusiness & Career2.15×
17U.S. stateTravel & Leisure1.89×
18Personal financeBusiness & Career1.69×
19BusinessBusiness & Career1.66×
20United StatesTravel & Leisure1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Private equity audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Private equity audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.16×
PatriotismCONSERVATISM1.92×
Community OrientationOPEN1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Private equity audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE1.02×
Social Media UsageJOY1.05×
Early Adopter MentalityPOWER1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Private equity have in United States?

Private equity has an estimated audience of 9,758,586 people in United States, concentrated in California and New York.

02

What is the gender split and age of Private equity fans?

42.2% of Private equity fans are female, 57.8% are male, with an average age of 43.7 years.

03

Which brands do Private equity fans like most?

Private equity fans show strongest brand affinity for Sole proprietorship (12.05×), Creative real estate investing (8.32×), and Taxation in the United States (10.62×) over the country average.

04

Where do Private equity fans live in United States?

Private equity fans in United States are most concentrated in California (reach ~1.5M), New York (reach ~1M), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Private equity fans also like?

Beyond Private equity itself, the audience over-indexes on Creative real estate investing (8.32×), Taxation in the United States (10.62×), AutoZone (2.92×), and Partnership (4.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Private equity audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Private equity. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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