Rascasse Audience Intelligence

Real estate economics Audience in United States

A data profile of the people who buy, follow and care about Real estate economics in United States — modelled from more than twelve digital signal sources. Real estate economics has an estimated audience of 5,625,083 people in United States.

#3501among Topic in United States#557in Business & Career

The average Real estate economics fan in United States is 41.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage loans, Single-family detached home, Property finder, with strongest over-indexing on Mortgage loans (7.8× the country average).

Demographically, the Real estate economics audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Real estate economics fan in United States is balanced, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Mortgage loans.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Real estate economics profile in United States.

Audience size
5.6M
in United States
Gender
48.9%♀
51.1% male
Age
41.3
average years
Country rank
#6021
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Real estate economics fans

48.9% are female, 51.1% are male, average age 41.3.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Real estate economics audience in United States
MetricValue
Female48.9%
Male51.1%
Average age41.3
Estimated audience size5,625,083
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Real estate economics audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3919%
40-4921%
50+27%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Real estate economics audience comes from United States.

Worldwide audience distribution share by country for Real estate economics
CountryShare
Japan13.0%
United States10.2%
Germany7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Real estate economics audience in United States is strongest.

Fig. 05

Top regions by affinity

Real estate economics fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.40×
02North Dakota~10K1.23×
03Washington, District of Columbia~20K1.22×
04South Dakota~20K1.22×
05Maine~20K1.20×
06Montana~20K1.20×
07Hawaii~30K1.17×
08New Hampshire~30K1.13×
09Rhode Island~20K1.13×
10West Virginia~30K1.11×
11Delaware~20K1.11×
12Idaho~30K1.05×
13New Mexico~30K1.05×
14Alaska~10K1.04×
15Nebraska~30K1.02×
16Mississippi~50K1.01×
17Arkansas~50K1.00×
18Oklahoma~60K0.98×
19Utah~50K0.97×
20Iowa~40K0.97×
21Kansas~40K0.97×
22Connecticut~50K0.96×
23Nevada~50K0.96×
24Kentucky~70K0.95×
25Alabama~70K0.94×
26Louisiana~70K0.94×
27Oregon~60K0.93×
28South Carolina~80K0.92×
29Missouri~80K0.91×
30Wisconsin~80K0.91×
31Indiana~90K0.90×
32Minnesota~70K0.90×
33Tennessee~100K0.89×
34Maryland~90K0.89×
35Colorado~80K0.89×
36Arizona~100K0.88×
37Washington~100K0.87×
38Massachusetts~100K0.87×
39Ohio~100K0.86×
40Michigan~100K0.86×
41Virginia~100K0.86×
42North Carolina~100K0.85×
43New Jersey~100K0.85×
44Georgia~100K0.83×
45Pennsylvania~200K0.82×
46Illinois~200K0.81×
47New York~300K0.80×
48California~500K0.76×
49Florida~300K0.73×
50Texas~300K0.71×
Fig. 06

Affinity by region

Affinity by region — Real estate economics, United States
0.71×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Real estate economics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Real estate economics audience
#·InterestCategoryAffinity×
01Penthouse apartmentHome & Garden16.36×
02Single-family detached homeHome & Garden13.77×
03Data scienceBusiness & Career11.99×
04Asset managementBusiness & Career10.22×
05Money managementBusiness & Career7.81×
06Mortgage loansBusiness & Career7.80×
07Retail bankingBusiness & Career7.80×
08Sustainable energyHome & Garden7.51×
09Property finderHome & Garden7.07×
10Online bankingBusiness & Career6.24×
11Renewable energyBusiness & Career6.16×
12Residential areaHome & Garden6.06×
13LinkedInInternet & Social Media6.03×
14Home automationTechnology & Electronics6.02×
15Stock marketBusiness & Career5.85×
16FedExBusiness & Career5.27×
17First class travelTravel & Leisure5.10×
18Google NewsNews5.09×
19AirbnbTravel & Leisure3.45×
20PinterestInternet & Social Media2.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Real estate economics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Real estate economics audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.23×
Quality AwarenessPREMIUM2.94×
Family OrientationCONSERVATISM2.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Real estate economics audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Healthy LifestyleBALANCE0.86×
CreativityOPEN0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Real estate economics have in United States?

Real estate economics has an estimated audience of 5,625,083 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Real estate economics fans?

48.9% of Real estate economics fans are female, 51.1% are male, with an average age of 41.3 years.

03

Which brands do Real estate economics fans like most?

Real estate economics fans show strongest brand affinity for Mortgage loans (7.8×), Single-family detached home (13.77×), and Property finder (7.07×) over the country average.

04

Where do Real estate economics fans live in United States?

Real estate economics fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Real estate economics fans also like?

Beyond Real estate economics itself, the audience over-indexes on Single-family detached home (13.77×), Property finder (7.07×), Sustainable energy (7.51×), and Renewable energy (6.16×) compared to the United States average.

Appendix

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See Real estate economics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Real estate economics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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