Rascasse Audience Intelligence

Penthouse apartment Audience in United States

A data profile of the people who buy, follow and care about Penthouse apartment in United States — modelled from more than twelve digital signal sources. Penthouse apartment has an estimated audience of 2,177,372 people in United States.

#6045among Topic in United States#754in Home & Garden

The average Penthouse apartment fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mortgage calculator, Property law, Personal property, with strongest over-indexing on Mortgage calculator (16.74× the country average).

Demographically, the Penthouse apartment audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Penthouse apartment fan in United States is balanced, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage calculator.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Penthouse apartment profile in United States.

Audience size
2.2M
in United States
Gender
50.2%♀
49.8% male
Age
42.6
average years
Country rank
#13322
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Penthouse apartment fans

50.2% are female, 49.8% are male, average age 42.6.

Fig. 02

Gender split

50.2%
Female
49.8%
Male
Demographic split for Penthouse apartment audience in United States
MetricValue
Female50.2%
Male49.8%
Average age42.6
Estimated audience size2,177,372
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Penthouse apartment audience in United States
Age bracketShare%
16-1912%
20-2918%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

9.3%

of the worldwide Penthouse apartment audience comes from United States.

Worldwide audience distribution share by country for Penthouse apartment
CountryShare
United States9.3%
Japan6.8%
Germany5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Penthouse apartment audience in United States is strongest.

Fig. 05

Top regions by affinity

Penthouse apartment fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.67×
02Maryland~60K1.52×
03Georgia~90K1.37×
04Florida~200K1.35×
05Texas~200K1.31×
06California~300K1.25×
07Hawaii~10K1.23×
08Mississippi~20K1.18×
09Oklahoma~30K1.16×
10New York~100K1.15×
11Virginia~60K1.14×
12Nevada~20K1.12×
13Kansas~20K1.11×
14Washington, District of Columbia~7K1.11×
15North Carolina~70K1.08×
16New Jersey~60K1.08×
17Minnesota~30K1.07×
18Arkansas~20K1.07×
19Illinois~70K1.03×
20Washington~50K1.03×
21Massachusetts~40K1.01×
22South Carolina~30K1.01×
23Missouri~30K0.98×
24Nebraska~10K0.98×
25Michigan~50K0.97×
26Indiana~40K0.96×
27Alabama~30K0.96×
28Delaware~6K0.96×
29Tennessee~40K0.95×
30Connecticut~20K0.94×
31Kentucky~30K0.93×
32Pennsylvania~70K0.91×
33Ohio~60K0.90×
34Rhode Island~6K0.90×
35North Dakota~4K0.90×
36Iowa~20K0.89×
37New Mexico~10K0.89×
38Arizona~40K0.88×
39Utah~20K0.88×
40Oregon~20K0.86×
41South Dakota~4K0.86×
42Alaska~4K0.86×
43Colorado~30K0.85×
44Wisconsin~30K0.85×
45Idaho~9K0.84×
46Montana~5K0.84×
47West Virginia~8K0.80×
48Vermont~3K0.80×
49New Hampshire~7K0.79×
50Maine~6K0.78×
Fig. 06

Affinity by region

Affinity by region — Penthouse apartment, United States
0.78×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Penthouse apartment audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Penthouse apartment audience
#·InterestCategoryAffinity×
01HypothecBusiness & Career67.80×
02Landed propertyBusiness & Career66.40×
03The ApartmentMovies & TV50.77×
04Mortgage lawHome & Garden37.41×
05Commercial mortgageBusiness & Career31.06×
06Buy to letHome & Garden29.36×
07Personal propertyBusiness & Career20.76×
08Property lawHome & Garden17.92×
09Mortgage calculatorHome & Garden16.74×
10Real estate economicsBusiness & Career16.36×
11Housing estateHome & Garden16.13×
12First-time home buyer grantHome & Garden14.88×
13Investment strategyBusiness & Career13.83×
14Asset managementBusiness & Career13.68×
15Real estate investment clubBusiness & Career13.36×
16VillaTravel & Leisure12.32×
17Property finderHome & Garden10.30×
18Investment managementBusiness & Career9.79×
19Starter homeHome & Garden9.60×
20Real estate developmentBusiness & Career9.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Penthouse apartment audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Penthouse apartment audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.77×
Luxury OrientationPREMIUM2.54×
Design AffinityPREMIUM2.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Penthouse apartment audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.85×
Pet OwnershipJOY0.86×
PatriotismCONSERVATISM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Penthouse apartment have in United States?

Penthouse apartment has an estimated audience of 2,177,372 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Penthouse apartment fans?

50.2% of Penthouse apartment fans are female, 49.8% are male, with an average age of 42.6 years.

03

Which brands do Penthouse apartment fans like most?

Penthouse apartment fans show strongest brand affinity for Mortgage calculator (16.74×), Property law (17.92×), and Personal property (20.76×) over the country average.

04

Where do Penthouse apartment fans live in United States?

Penthouse apartment fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Penthouse apartment fans also like?

Beyond Penthouse apartment itself, the audience over-indexes on Property law (17.92×), Personal property (20.76×), First-time home buyer grant (14.88×), and The Apartment (50.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Penthouse apartment audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Penthouse apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →