Penthouse apartment Audience in United States

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Penthouse apartment has an estimated audience of 2,177,372 people in United States. 50.2% are female, 49.8% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Mortgage calculator, Property law, Personal property, First-time home buyer grant, The Apartment.

The average Penthouse apartment fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Mortgage calculator, Property law, Personal property, with strongest over-indexing on Mortgage calculator (16.74× the country average). Demographically, the Penthouse apartment audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Penthouse apartment fans

Demographic split for Penthouse apartment audience in United States
MetricValue
Female50.2%
Male49.8%
Average age42.6
Estimated audience size2,177,372

Audience persona

The typical Penthouse apartment fan in United States is balanced, around 42.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Mortgage calculator.

Top regions in United States

Top regions ranked by reach for Penthouse apartment in United States
RegionReachAffinity
California314,4701.31×
Texas259,5951.39×
Florida202,1061.37×
New York145,9291.2×
Georgia96,5791.44×
Illinois78,2521.08×
North Carolina73,9541.13×
Pennsylvania68,0450.93×
Ohio61,9070.92×
Virginia61,3231.16×
New Jersey61,2971.11×
Maryland56,6211.51×
Michigan56,0470.98×
Louisiana47,1891.68×
Washington46,4711.06×
Massachusetts44,5441.04×
Tennessee41,8210.96×
Arizona40,1550.9×
Indiana39,3210.99×
Missouri34,9781×
Minnesota33,9741.09×
South Carolina33,4811.02×
Colorado29,6680.86×
Alabama29,1650.96×
Oklahoma28,5021.18×
Wisconsin27,8330.85×
Kentucky25,4440.93×
Nevada23,8301.13×
Oregon21,3430.86×
Mississippi20,8981.16×
Connecticut20,2490.93×
Kansas19,2171.12×
Arkansas19,0641.06×
Utah16,9850.87×
Iowa15,4510.86×
Hawaii11,6491.24×
Nebraska10,4430.96×
New Mexico9,1870.84×
Idaho8,6100.79×
Washington, District of Columbia7,1781.1×
West Virginia7,0420.69×
New Hampshire6,0760.71×
Rhode Island5,8470.84×
Maine5,4760.7×
Delaware5,4680.91×
Montana4,5290.75×
South Dakota3,8320.76×
North Dakota3,5560.79×
Alaska3,3310.72×
Vermont2,4250.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Penthouse apartment audience
BrandAffinityCategory
Mortgage calculator16.74×Home & Garden
Property law17.92×Home & Garden
Personal property20.76×Business & Career
First-time home buyer grant14.88×Home & Garden
The Apartment50.77×Movies & TV
Property finder10.3×Home & Garden
Housing estate16.13×Home & Garden
Investment strategy13.83×Business & Career
Hypothec67.8×Business & Career
Real estate development9.46×Business & Career
Landed property66.4×Business & Career
Starter home9.6×Home & Garden
Villa12.32×Travel & Leisure
Investment management9.79×Business & Career
Mortgage law37.41×Home & Garden
Commercial mortgage31.06×Business & Career
Buy to let29.36×Home & Garden
Asset management13.68×Business & Career
Real estate investment club13.36×Business & Career
Real estate economics16.36×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Penthouse apartment audience
TraitClusterScore
Luxury OrientationPREMIUM3.01
Risk AppetiteTHRILL2.89
Design AffinityPREMIUM2.5
Quality AwarenessPREMIUM2.34
IndulgenceJOY2.04
Career OrientationPOWER1.89

Worldwide distribution

Worldwide audience distribution share by country for Penthouse apartment
CountryShare
United States9.3%
Japan6.8%
Germany5.1%

See Penthouse apartment audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Penthouse apartment have in United States?

Penthouse apartment has an estimated audience of 2,177,372 people in United States, concentrated in California and Texas.

What is the gender split and age of Penthouse apartment fans?

50.2% of Penthouse apartment fans are female, 49.8% are male, with an average age of 42.6 years.

Which brands do Penthouse apartment fans like most?

Penthouse apartment fans show strongest brand affinity for Mortgage calculator (16.74×), Property law (17.92×), and Personal property (20.76×) over the country average.

Where do Penthouse apartment fans live in United States?

Penthouse apartment fans in United States are most concentrated in California (reach 314,470), Texas (reach 259,595), and Florida (reach 202,106). These three regions account for the largest share of the active audience.

What other brands do Penthouse apartment fans also like?

Beyond Penthouse apartment itself, the audience over-indexes on Property law (17.92×), Personal property (20.76×), First-time home buyer grant (14.88×), and The Apartment (50.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Penthouse apartment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.