Villa Audience in United States

Villa has an estimated audience of 12,863,760 people in United States. 56.3% are female, 43.7% are male, average age 45.3. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average Villa fan in United States is 45.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Villa audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Villa fans

Demographic split for Villa audience in United States
MetricValue
Female56.3%
Male43.7%
Average age45.3
Estimated audience size12,863,760

Audience persona

The typical Villa fan in United States is more female, around 45.3 years old, with strong Quality Awareness tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Villa in United States
RegionReachAffinity
California1,909,8341.35×
Texas1,441,6461.3×
New York1,238,5131.72×
Florida1,209,6201.39×
Pennsylvania616,9271.42×
Illinois525,7871.23×
Michigan523,5671.56×
New Jersey501,1881.53×
Ohio467,6451.18×
Georgia387,3920.98×
North Carolina331,1380.86×
Virginia323,7631.03×
Washington307,1581.19×
Arizona299,5101.14×
Massachusetts295,5401.17×
Colorado247,2121.22×
Maryland218,3440.99×
Tennessee213,8310.83×
Missouri198,8330.96×
Indiana182,3480.78×
South Carolina179,6880.93×
Wisconsin177,9310.92×
Connecticut163,2791.27×
Minnesota152,7760.83×
Louisiana151,2800.91×
Alabama140,2580.78×
Oregon137,2630.93×
Nevada133,9601.08×
Oklahoma110,0620.77×
Kentucky103,5780.64×
Kansas99,8970.99×
Iowa94,1220.89×
Mississippi82,1010.77×
Utah81,7730.71×
New Hampshire80,4441.59×
Arkansas75,8010.72×
Hawaii75,6991.37×
Nebraska59,1380.92×
New Mexico52,1980.81×
Delaware51,9651.46×
Maine51,7921.12×
Washington, District of Columbia49,1021.27×
Idaho45,4670.7×
West Virginia41,4000.69×
Rhode Island31,5520.77×
Montana19,7130.55×
Alaska17,5030.64×
South Dakota17,1610.58×
Vermont13,7200.61×
North Dakota12,6130.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Villa audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Property finder6.15×Home & Garden
MSN3.06×News
Planet Fitness3×Sports
Charles, Prince of Wales18.87×Politics & Society
Diaper bag4.31×Kids & Family
Hobby Lobby2.45×Home & Garden
Staples (Canada)2.9×Business & Career
Vueling21.67×Travel & Leisure
Google Flights3.03×Travel & Leisure
Residential area4.26×Home & Garden
Aldi1.98×Shopping
Penthouse apartment10.62×Home & Garden
Apartment2.05×Business & Career
Lodging2.64×Travel & Leisure
Great Clips2.93×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Villa audience
TraitClusterScore
Quality AwarenessPREMIUM2.11
Family OrientationCONSERVATISM1.83
TravellingTHRILL1.75
Design AffinityPREMIUM1.71
IndulgenceJOY1.58
Luxury OrientationPREMIUM1.57

Worldwide distribution

Worldwide audience distribution share by country for Villa
CountryShare
United States9.7%
Italy7.9%
Germany4.1%

See Villa audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Villa have in United States?

Villa has an estimated audience of 12,863,760 people in United States, concentrated in California and Texas.

What is the gender split and age of Villa fans?

56.3% of Villa fans are female, 43.7% are male, with an average age of 45.3 years.

Which brands do Villa fans like most?

Villa fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Villa fans live in United States?

Villa fans in United States are most concentrated in California (reach 1,909,834), Texas (reach 1,441,646), and New York (reach 1,238,513). These three regions account for the largest share of the active audience.

What other brands do Villa fans also like?

Beyond Villa itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.