A data profile of the people who buy, follow and care about Villa in France — modelled from more than twelve digital signal sources. Villa has an estimated audience of 3,196,039 people in France.
The average Villa fan in France is 45.8 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (261.86× the country average).
Demographically, the Villa audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Villa fan in France is more female, around 45.8 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Villa profile in France.
56.4% are female, 43.6% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 45.8 |
| Estimated audience size | 3,196,039 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Villa audience comes from France.
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
Where the Villa audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~300K | 1.25× | |
| 02 | Île-de-France | ~600K | 1.11× | |
| 03 | Grand Est | ~300K | 1.10× | |
| 04 | Auvergne-Rhône-Alpes | ~400K | 1.02× | |
| 05 | Occitanie | ~300K | 1.02× | |
| 06 | Nouvelle-Aquitaine | ~300K | 0.97× | |
| 07 | Hauts-de-France | ~300K | 0.96× | |
| 08 | Corsica | ~20K | 0.96× | |
| 09 | Pays de la Loire | ~200K | 0.95× | |
| 10 | Normandy | ~100K | 0.93× | |
| 11 | Brittany | ~100K | 0.92× | |
| 12 | Centre-Val de Loire | ~100K | 0.92× | |
| 13 | Bourgogne-Franche-Comté | ~100K | 0.89× |
The strongest cross-interests of the Villa audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 261.86× | ||
| 02 | Selfridges | Shopping | 192.32× | ||
| 03 | Christmas tree | Kids & Family | 28.59× | ||
| 04 | Christmas Gift | Kids & Family | 26.26× | ||
| 05 | Kitchen garden | Home & Garden | 25.41× | ||
| 06 | Dentistry | Business & Career | 16.97× | ||
| 07 | Christmas ornament | Home & Garden | 16.53× | ||
| 08 | Sustainable products | Politics & Society | 14.16× | ||
| 09 | Broadcasting of sports events | Movies & TV | 11.85× | ||
| 10 | Zoom lens | Technology & Electronics | 11.84× | ||
| 11 | Girl power | Politics & Society | 11.66× | ||
| 12 | Breast Cancer awareness | Health | 11.30× | ||
| 13 | Doctor of Medicine | Business & Career | 11.03× | ||
| 14 | Owner-occupier | Home & Garden | 11.03× | ||
| 15 | Hormone | Health | 8.78× | ||
| 16 | Permanent residency | Business & Career | 4.48× | ||
| 17 | Kitchen | Home & Garden | 2.86× | ||
| 18 | Apartment | Business & Career | 2.81× | ||
| 19 | Volotea | Travel & Leisure | 2.49× | ||
| 20 | Renovation | Home & Garden | 1.91× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.42× | |
| Quality Awareness | PREMIUM | 2.33× | |
| Career Orientation | POWER | 1.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Pet Ownership | JOY | 0.88× | |
| Community Orientation | OPEN | 0.91× |
Villa has an estimated audience of 3,196,039 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
56.4% of Villa fans are female, 43.6% are male, with an average age of 45.8 years.
Villa fans show strongest brand affinity for Love & Sex (261.86×), Kitchen garden (25.41×), and Christmas Gift (26.26×) over the country average.
Villa fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Provence-Alpes-Côte d'Azur (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Villa itself, the audience over-indexes on Kitchen garden (25.41×), Christmas Gift (26.26×), Christmas tree (28.59×), and Dentistry (16.97×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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