Villa Audience in Germany
Villa has an estimated audience of 5,449,281 people in Germany. 54.9% are female, 45.1% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Christmas Gift, Home Delivery, Nurse education, Sixx, New Era (Namibia).
The average Villa fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Christmas Gift, Home Delivery, Nurse education, with strongest over-indexing on Christmas Gift (1.54× the country average). Demographically, the Villa audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Villa fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.9 |
| Estimated audience size | 5,449,281 |
Audience persona
The typical Villa fan in Germany is balanced, around 41.9 years old, with strong Design Affinity tendencies and a notable affinity for Christmas Gift.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,459,986 | 1.22× |
| Bayern | 1,055,022 | 1.2× |
| Baden-Württemberg | 960,761 | 1.29× |
| Niedersachsen | 528,282 | 1× |
| Hessen | 470,572 | 1.13× |
| Rheinland-Pfalz | 287,514 | 1.05× |
| Berlin | 265,277 | 1.09× |
| Sachsen | 249,991 | 0.94× |
| Schleswig-Holstein | 176,580 | 0.9× |
| Brandenburg | 149,211 | 0.88× |
| Hamburg | 124,765 | 1.01× |
| Thüringen | 112,180 | 0.81× |
| Sachsen-Anhalt | 102,464 | 0.73× |
| Mecklenburg-Vorpommern | 74,230 | 0.71× |
| Saarland | 68,640 | 1.03× |
| Bremen | 46,675 | 1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Christmas Gift | 1.54× | Kids & Family |
| Home Delivery | 2.12× | Food & Beverages |
| Nurse education | 1.58× | Kids & Family |
| Sixx | 1.55× | Movies & TV |
| New Era (Namibia) | 2.1× | News |
| Cachorro | 1.69× | Pets & Animals |
| Indigenous Australian art | 2.77× | Arts & Culture |
| Free University of Berlin | 1.69× | Business & Career |
| Staycation | 1.75× | Home & Garden |
| Building insulation | 1.88× | Home & Garden |
| Glashütte | 1.85× | Travel & Leisure |
| Coworking | 1.7× | Business & Career |
| Hakone, Kanagawa | 2.6× | Travel & Leisure |
| Cloppenburg | 1.73× | Travel & Leisure |
| Islamism | 2.07× | Politics & Society |
| ESFP | 2.87× | Politics & Society |
| Throne of Glass | 2× | Literature |
| The Equalizer | 1.79× | Movies & TV |
| Jaguar F-Pace | 2.25× | Cars & Mobility |
| Jason Clarke (actor) | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.98 |
| Indulgence | JOY | 1.74 |
| Luxury Orientation | PREMIUM | 1.69 |
| DIY Mentality | THRILL | 1.68 |
| Sports Activity | POWER | 1.55 |
| Quality Awareness | PREMIUM | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
See Villa audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Villa have in Germany?
Villa has an estimated audience of 5,449,281 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Villa fans?
54.9% of Villa fans are female, 45.1% are male, with an average age of 41.9 years.
Which brands do Villa fans like most?
Villa fans show strongest brand affinity for Christmas Gift (1.54×), Home Delivery (2.12×), and Nurse education (1.58×) over the country average.
Where do Villa fans live in Germany?
Villa fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,459,986), Bayern (reach 1,055,022), and Baden-Württemberg (reach 960,761). These three regions account for the largest share of the active audience.
What other brands do Villa fans also like?
Beyond Villa itself, the audience over-indexes on Home Delivery (2.12×), Nurse education (1.58×), Sixx (1.55×), and New Era (Namibia) (2.1×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.