Villa Audience in Germany
A data profile of the people who buy, follow and care about Villa in Germany — modelled from more than twelve digital signal sources. Villa has an estimated audience of 5,449,281 people in Germany.
The average Villa fan in Germany is 41.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Mortgage calculator, Starter home, First-time home buyer grant, with strongest over-indexing on Mortgage calculator (10.11× the country average).
Demographically, the Villa audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Villa fan in Germany is balanced, around 41.9 years old, with strong Quality Awareness tendencies and a notable affinity for Mortgage calculator.
At a glance
The key figures that characterise the Villa profile in Germany.
Search interest · 12-month trend
Demographics of Villa fans
54.9% are female, 45.1% are male, average age 41.9.
Gender split
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.9 |
| Estimated audience size | 5,449,281 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Villa audience comes from Germany.
| Country | Share |
|---|---|
| United States | 9.7% |
| Italy | 7.9% |
| Germany | 4.1% |
Geography
Where the Villa audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~500K | 1.29× | |
| 02 | Baden-Württemberg | ~900K | 1.25× | |
| 03 | Sachsen | ~300K | 1.19× | |
| 04 | Nordrhein-Westfalen | ~1.5M | 1.12× | |
| 05 | Bayern | ~1M | 1.12× | |
| 06 | Berlin | ~200K | 1.03× | |
| 07 | Saarland | ~70K | 1.02× | |
| 08 | Rheinland-Pfalz | ~300K | 1.01× | |
| 09 | Hamburg | ~100K | 0.99× | |
| 10 | Bremen | ~50K | 0.97× | |
| 11 | Niedersachsen | ~500K | 0.95× | |
| 12 | Schleswig-Holstein | ~200K | 0.90× | |
| 13 | Brandenburg | ~200K | 0.89× | |
| 14 | Mecklenburg-Vorpommern | ~90K | 0.86× | |
| 15 | Thüringen | ~100K | 0.81× | |
| 16 | Sachsen-Anhalt | ~100K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Villa audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchen garden | Home & Garden | 13.33× | ||
| 02 | Mortgage calculator | Home & Garden | 10.11× | ||
| 03 | General practitioner | Health | 8.13× | ||
| 04 | Penthouse apartment | Home & Garden | 7.28× | ||
| 05 | Commercial property | Business & Career | 6.83× | ||
| 06 | First-time home buyer grant | Home & Garden | 5.39× | ||
| 07 | Starter home | Home & Garden | 5.33× | ||
| 08 | Semi-detached | Home & Garden | 4.87× | ||
| 09 | Homeschooling | Politics & Society | 4.70× | ||
| 10 | First-time buyer | Shopping | 4.40× | ||
| 11 | Blanket | Home & Garden | 4.18× | ||
| 12 | Prefabricated building | Home & Garden | 4.16× | ||
| 13 | Floral design | Home & Garden | 3.98× | ||
| 14 | Refrigerator | Home & Garden | 3.78× | ||
| 15 | Terraced house | Home & Garden | 3.14× | ||
| 16 | Volunteering | Politics & Society | 2.84× | ||
| 17 | Kitchen | Home & Garden | 2.63× | ||
| 18 | ImmoScout24 | Home & Garden | 1.77× | ||
| 19 | CHECK24 | Business & Career | 1.75× | ||
| 20 | Tagesschau | Movies & TV | 1.72× |
Personality of the Villa audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.20× | |
| Design Affinity | PREMIUM | 1.71× | |
| Indulgence | JOY | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.71× | |
| Price Sensitivity | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 0.93× |
Frequently asked questions
How many fans does Villa have in Germany?
Villa has an estimated audience of 5,449,281 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Villa fans?
54.9% of Villa fans are female, 45.1% are male, with an average age of 41.9 years.
Which brands do Villa fans like most?
Villa fans show strongest brand affinity for Mortgage calculator (10.11×), Starter home (5.33×), and First-time home buyer grant (5.39×) over the country average.
Where do Villa fans live in Germany?
Villa fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1M), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.
What other brands do Villa fans also like?
Beyond Villa itself, the audience over-indexes on Starter home (5.33×), First-time home buyer grant (5.39×), Kitchen (2.63×), and Kitchen garden (13.33×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Villa audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Villa. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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