Rascasse Audience Intelligence

Floral design Audience in Germany

A data profile of the people who buy, follow and care about Floral design in Germany — modelled from more than twelve digital signal sources. Floral design has an estimated audience of 2,536,872 people in Germany.

#1564among Topic in Germany#215in Home & Garden

The average Floral design fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Decoration, Flower bouquet, Handmade, with strongest over-indexing on Decoration (9.84× the country average).

Demographically, the Floral design audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Design Affinity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Floral design fan in Germany is more female, around 38.9 years old, with strong Design Affinity tendencies and a notable affinity for Decoration.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Floral design profile in Germany.

Audience size
2.5M
in Germany
Gender
62.0%♀
38.0% male
Age
38.9
average years
Country rank
#2609
Topic in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Floral design fans

62.0% are female, 38.0% are male, average age 38.9.

Fig. 02

Gender split

62.0%
Female
38.0%
Male
Demographic split for Floral design audience in Germany
MetricValue
Female62.0%
Male38.0%
Average age38.9
Estimated audience size2,536,872
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Floral design audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Floral design audience comes from Germany.

Worldwide audience distribution share by country for Floral design
CountryShare
Japan16.4%
United States13.9%
China10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Floral design audience in Germany is strongest.

Fig. 05

Top regions by affinity

Floral design fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~500K1.53×
02Niedersachsen~300K1.23×
03Nordrhein-Westfalen~600K1.12×
04Sachsen-Anhalt~70K1.11×
05Bayern~400K1.08×
06Schleswig-Holstein~100K1.06×
07Thüringen~70K1.04×
08Hamburg~60K1.02×
09Rheinland-Pfalz~100K1.00×
10Bremen~20K0.99×
11Sachsen~100K0.98×
12Hessen~200K0.90×
13Brandenburg~70K0.89×
14Saarland~30K0.87×
15Berlin~90K0.81×
16Mecklenburg-Vorpommern~40K0.77×
Fig. 06

Affinity by region

Affinity by region — Floral design, Germany
0.77×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Floral design audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Floral design audience
#·InterestCategoryAffinity×
01DecorationHome & Garden9.84×
02HandmadeHome & Garden9.56×
03Flower bouquetHome & Garden9.45×
04Handmade CraftsKids & Family8.86×
05Birthday GiftsKids & Family7.97×
06PillowHome & Garden7.88×
07CandleHome & Garden7.39×
08Ornamental plantHome & Garden7.36×
09Bedroom furnitureHome & Garden7.14×
10BeddingHome & Garden6.65×
11Dining roomHome & Garden6.20×
12Gift cardShopping6.07×
13Table (furniture)Home & Garden5.90×
14Sewing machineHome & Garden5.78×
15FlowerHome & Garden5.30×
16Living roomHome & Garden5.21×
17BathroomHome & Garden5.10×
18ChairHome & Garden4.99×
19Architecture & DesignBusiness & Career4.48×
20Home DesignHome & Garden4.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Floral design audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Floral design audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM3.29×
IndividualismJOY2.92×
CreativityOPEN2.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Floral design audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.74×
SpiritualityBALANCE0.82×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Floral design have in Germany?

Floral design has an estimated audience of 2,536,872 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Floral design fans?

62.0% of Floral design fans are female, 38.0% are male, with an average age of 38.9 years.

03

Which brands do Floral design fans like most?

Floral design fans show strongest brand affinity for Decoration (9.84×), Flower bouquet (9.45×), and Handmade (9.56×) over the country average.

04

Where do Floral design fans live in Germany?

Floral design fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Baden-Württemberg (reach ~500K), and Bayern (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Floral design fans also like?

Beyond Floral design itself, the audience over-indexes on Flower bouquet (9.45×), Handmade (9.56×), Ornamental plant (7.36×), and Flower (5.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Floral design audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Floral design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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