Floral design Audience in Germany
Floral design has an estimated audience of 2,536,872 people in Germany. 62.0% are female, 38.0% are male, average age 38.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Decoration, Flower bouquet, Handmade, Ornamental plant, Flower.
The average Floral design fan in Germany is 38.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Decoration, Flower bouquet, Handmade, with strongest over-indexing on Decoration (9.84× the country average). Demographically, the Floral design audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Floral design fans
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 38.9 |
| Estimated audience size | 2,536,872 |
Audience persona
The typical Floral design fan in Germany is more female, around 38.9 years old, with strong Urban Lifestyle tendencies and a notable affinity for Decoration.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 661,969 | 1.19× |
| Baden-Württemberg | 461,486 | 1.33× |
| Bayern | 457,255 | 1.12× |
| Niedersachsen | 305,264 | 1.24× |
| Hessen | 173,988 | 0.9× |
| Rheinland-Pfalz | 127,599 | 1× |
| Sachsen | 123,090 | 0.99× |
| Schleswig-Holstein | 93,808 | 1.03× |
| Berlin | 89,681 | 0.79× |
| Sachsen-Anhalt | 72,183 | 1.1× |
| Brandenburg | 70,020 | 0.89× |
| Thüringen | 68,863 | 1.07× |
| Hamburg | 56,777 | 0.99× |
| Mecklenburg-Vorpommern | 31,060 | 0.64× |
| Saarland | 24,430 | 0.78× |
| Bremen | 20,200 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Decoration | 9.84× | Home & Garden |
| Flower bouquet | 9.45× | Home & Garden |
| Handmade | 9.56× | Home & Garden |
| Ornamental plant | 7.36× | Home & Garden |
| Flower | 5.3× | Home & Garden |
| Handmade Crafts | 8.86× | Kids & Family |
| Living room | 5.21× | Home & Garden |
| Pillow | 7.88× | Home & Garden |
| Chair | 4.99× | Home & Garden |
| Candle | 7.39× | Home & Garden |
| Bathroom | 5.1× | Home & Garden |
| Bedroom furniture | 7.14× | Home & Garden |
| Birthday Gifts | 7.97× | Kids & Family |
| Dining room | 6.2× | Home & Garden |
| Bedding | 6.65× | Home & Garden |
| Gift card | 6.07× | Shopping |
| Architecture & Design | 4.48× | Business & Career |
| Home Design | 4.29× | Home & Garden |
| Table (furniture) | 5.9× | Home & Garden |
| Sewing machine | 5.78× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 3.48 |
| Design Affinity | PREMIUM | 2.66 |
| DIY Mentality | THRILL | 2.26 |
| Sustainability | BALANCE | 2.06 |
| Luxury Orientation | PREMIUM | 1.82 |
| Travelling | THRILL | 1.8 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 16.4% |
| United States | 13.9% |
| China | 10.4% |
See Floral design audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Floral design have in Germany?
Floral design has an estimated audience of 2,536,872 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Floral design fans?
62.0% of Floral design fans are female, 38.0% are male, with an average age of 38.9 years.
Which brands do Floral design fans like most?
Floral design fans show strongest brand affinity for Decoration (9.84×), Flower bouquet (9.45×), and Handmade (9.56×) over the country average.
Where do Floral design fans live in Germany?
Floral design fans in Germany are most concentrated in Nordrhein-Westfalen (reach 661,969), Baden-Württemberg (reach 461,486), and Bayern (reach 457,255). These three regions account for the largest share of the active audience.
What other brands do Floral design fans also like?
Beyond Floral design itself, the audience over-indexes on Flower bouquet (9.45×), Handmade (9.56×), Ornamental plant (7.36×), and Flower (5.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Floral design. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.