Bathroom Audience in Germany
Bathroom has an estimated audience of 8,310,532 people in Germany. 51.4% are female, 48.6% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen.
The average Bathroom fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Demographically, the Bathroom audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.
Category: Home & Garden · Type: Topic
Demographics of Bathroom fans
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.8 |
| Estimated audience size | 8,310,532 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,885,138 | 1.59× |
| Bayern | 1,303,325 | 0.98× |
| Niedersachsen | 1,275,712 | 1.58× |
| Baden-Württemberg | 1,155,974 | 1.02× |
| Hessen | 561,983 | 0.89× |
| Rheinland-Pfalz | 471,741 | 1.13× |
| Schleswig-Holstein | 396,183 | 1.33× |
| Berlin | 277,968 | 0.75× |
| Sachsen | 238,849 | 0.59× |
| Brandenburg | 201,439 | 0.78× |
| Hamburg | 194,109 | 1.03× |
| Sachsen-Anhalt | 147,765 | 0.69× |
| Thüringen | 138,674 | 0.65× |
| Saarland | 108,684 | 1.06× |
| Mecklenburg-Vorpommern | 107,645 | 0.68× |
| Bremen | 89,268 | 1.26× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.96 |
| Quality Awareness | PREMIUM | 1.68 |
| Design Affinity | PREMIUM | 1.66 |
| Indulgence | JOY | 1.36 |
| Sports Activity | POWER | 1.32 |
| Convenience Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 6.5% |
| Italy | 5.3% |
See Bathroom audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bathroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.