Rascasse Audience Intelligence

Bathroom Audience in India

A data profile of the people who buy, follow and care about Bathroom in India — modelled from more than twelve digital signal sources. Bathroom has an estimated audience of 5,448,038 people in India.

#729among Topic in India#53in Home & Garden

The average Bathroom fan in India is 36.2 years old, more male, and lives primarily in Maharashtra.

The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Bathroom profile in India.

Audience size
5.4M
in India
Gender
30.5%♀
69.5% male
Age
36.2
average years
Country rank
#1061
Topic in India
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bathroom fans

30.5% are female, 69.5% are male, average age 36.2.

Fig. 02

Gender split

30.5%
Female
69.5%
Male
Demographic split for Bathroom audience in India
MetricValue
Female30.5%
Male69.5%
Average age36.2
Estimated audience size5,448,038
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Bathroom audience in India
Age bracketShare%
16-1919%
20-2930%
30-3923%
40-4916%
50+12%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Bathroom audience comes from India.

Worldwide audience distribution share by country for Bathroom
CountryShare
United States19.6%
United Kingdom6.5%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bathroom audience in India is strongest.

Fig. 05

Top regions by affinity

Bathroom fans by region: top regions in India
#RegionReachAffinity×
01Andhra Pradesh~100K1.62×
02Tamil Nadu~200K1.39×
03Jharkhand~60K1.20×
04West Bengal~200K1.18×
05Bihar~100K1.16×
06Odisha~70K1.12×
07Telangana~90K1.11×
08Karnataka~100K1.10×
09Assam~60K1.08×
10Chhattisgarh~40K1.07×
11Madhya Pradesh~100K1.01×
12Tripura~7K1.01×
13Uttar Pradesh~300K1.00×
14Maharashtra~300K0.99×
15Goa~6K0.99×
16Arunachal Pradesh~3K0.99×
17Gujarat~100K0.97×
18Rajasthan~100K0.97×
19Mizoram~4K0.97×
20Manipur~6K0.93×
21Kerala~70K0.90×
22Punjab (region)~60K0.89×
23Haryana~60K0.87×
24Himachal Pradesh~20K0.86×
25Uttarakhand~20K0.85×
26Nagaland~3K0.84×
27Meghalaya~5K0.83×
28Sikkim~2K0.82×
29Jammu and Kashmir~20K0.80×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in India

See Bathroom audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Bathroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →