Rascasse Audience Intelligence

Bathroom Audience in Portugal

A data profile of the people who buy, follow and care about Bathroom in Portugal — modelled from more than twelve digital signal sources. Bathroom has an estimated audience of 2,158,206 people in Portugal.

#266among Topic in Portugal#24in Home & Garden

The average Bathroom fan in Portugal is 47.5 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Santarém District.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Bathroom profile in Portugal.

Audience size
2.2M
in Portugal
Gender
60.7%♀
39.3% male
Age
47.5
average years
Country rank
#360
Topic in Portugal
Fig. 01

Search interest · 12-month trend

+130%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bathroom fans

60.7% are female, 39.3% are male, average age 47.5.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Bathroom audience in Portugal
MetricValue
Female60.7%
Male39.3%
Average age47.5
Estimated audience size2,158,206
Fig. 03

Age distribution

Ø 47.5
average years
Age distribution of the Bathroom audience in Portugal
Age bracketShare%
16-194%
20-2911%
30-3918%
40-4929%
50+38%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Bathroom audience comes from Portugal.

Worldwide audience distribution share by country for Bathroom
CountryShare
United States19.6%
United Kingdom6.5%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bathroom audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Bathroom fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~1.5M2.81×
02Porto District~1.5M2.77×
03Santarém District~300K2.77×
04Madeira~100K2.22×
05Faro District~200K1.49×
06Azores~80K1.30×
07Aveiro District~200K0.97×
08Setúbal District~200K0.95×
09Beja District~30K0.94×
10Guarda District~30K0.93×
11Bragança District~20K0.93×
12Portalegre District~20K0.93×
13Vila Real District~40K0.90×
14Castelo Branco District~40K0.89×
15Évora District~30K0.89×
16Viseu District~70K0.87×
17Coimbra District~90K0.86×
18Viana do Castelo District~50K0.86×
19Leiria District~100K0.81×
20Braga District~200K0.75×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Portugal

See Bathroom audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Bathroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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