Rascasse Audience Intelligence

Bathroom Audience in United States

A data profile of the people who buy, follow and care about Bathroom in United States — modelled from more than twelve digital signal sources. Bathroom has an estimated audience of 42,820,742 people in United States.

#376among Topic in United States#35in Home & Garden

The average Bathroom fan in United States is 43.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bathroom profile in United States.

Audience size
42.8M
in United States
Gender
57.9%♀
42.1% male
Age
43.7
average years
Country rank
#520
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bathroom fans

57.9% are female, 42.1% are male, average age 43.7.

Fig. 02

Gender split

57.9%
Female
42.1%
Male
Demographic split for Bathroom audience in United States
MetricValue
Female57.9%
Male42.1%
Average age43.7
Estimated audience size42,820,742
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Bathroom audience in United States
Age bracketShare%
16-1910%
20-2916%
30-3920%
40-4924%
50+29%
Fig. 04

Worldwide distribution

19.6%

of the worldwide Bathroom audience comes from United States.

Worldwide audience distribution share by country for Bathroom
CountryShare
United States19.6%
United Kingdom6.5%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bathroom audience in United States is strongest.

Fig. 05

Top regions by affinity

Bathroom fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~500K2.55×
02New York~5M2.12×
03Washington, District of Columbia~300K2.00×
04Washington~1.5M1.69×
05California~7.5M1.60×
06Oregon~700K1.48×
07Nevada~600K1.42×
08Massachusetts~1M1.40×
09Wyoming~90K1.38×
10Utah~500K1.21×
11Maine~200K1.16×
12Florida~3M1.12×
13New Jersey~1M1.12×
14New Mexico~200K1.04×
15Vermont~80K1.02×
16Arizona~900K1.01×
17Colorado~700K1.01×
18Illinois~1.5M0.97×
19Alaska~90K0.95×
20Pennsylvania~1.5M0.93×
21Maryland~700K0.93×
22Idaho~200K0.92×
23Connecticut~400K0.91×
24New Hampshire~200K0.91×
25South Carolina~600K0.90×
26Virginia~900K0.89×
27Louisiana~500K0.88×
28Georgia~1M0.87×
29Rhode Island~100K0.87×
30Montana~100K0.87×
31Delaware~100K0.87×
32Michigan~1M0.85×
33Texas~3M0.79×
34North Carolina~1M0.79×
35Indiana~600K0.78×
36Ohio~1M0.77×
37Arkansas~300K0.77×
38Oklahoma~400K0.75×
39South Dakota~70K0.75×
40Missouri~500K0.74×
41Minnesota~500K0.74×
42Tennessee~600K0.73×
43Alabama~400K0.72×
44Wisconsin~500K0.71×
45Mississippi~200K0.71×
46West Virginia~100K0.70×
47Kentucky~400K0.68×
48Kansas~200K0.67×
49Iowa~200K0.64×
50Nebraska~100K0.64×
Fig. 06

Affinity by region

Affinity by region — Bathroom, United States
0.64×1.00×2.55×
Appendix

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Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Bathroom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bathroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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