Rascasse Audience Intelligence

Bathroom Audience in Italy

A data profile of the people who buy, follow and care about Bathroom in Italy — modelled from more than twelve digital signal sources. Bathroom has an estimated audience of 11,484,979 people in Italy.

#285among Topic in Italy#25in Home & Garden

The average Bathroom fan in Italy is 44.4 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bathroom profile in Italy.

Audience size
11.5M
in Italy
Gender
56.6%♀
43.4% male
Age
44.4
average years
Country rank
#403
Topic in Italy
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bathroom fans

56.6% are female, 43.4% are male, average age 44.4.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Bathroom audience in Italy
MetricValue
Female56.6%
Male43.4%
Average age44.4
Estimated audience size11,484,979
Fig. 03

Age distribution

Ø 44.4
average years
Age distribution of the Bathroom audience in Italy
Age bracketShare%
16-199%
20-2915%
30-3921%
40-4924%
50+31%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Bathroom audience comes from Italy.

Worldwide audience distribution share by country for Bathroom
CountryShare
United States19.6%
United Kingdom6.5%
Italy5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bathroom audience in Italy is strongest.

Fig. 05

Top regions by affinity

Bathroom fans by region: top regions in Italy
#RegionReachAffinity×
01Tuscany~1M1.43×
02Lazio~2M1.40×
03Sicilia~1M1.22×
04Campania~1.5M1.16×
05Veneto~1M1.16×
06Liguria~400K1.14×
07Lombardy~2M1.10×
08Puglia~900K1.09×
09Trentino-Alto Adige/Südtirol~200K0.99×
10Umbria~200K0.98×
11Aosta Valley~30K0.98×
12Calabria~300K0.95×
13Molise~50K0.95×
14Emilia-Romagna~900K0.94×
15Friuli-Venezia Giulia~200K0.94×
16Basilicata~100K0.93×
17Piedmont~800K0.92×
18Marche~300K0.90×
19Abruzzo~200K0.90×
20Sardinia~300K0.89×
Appendix

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Related profiles, rankings and the same audience in other markets.

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See Bathroom audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Bathroom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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