Top 50 Home & Garden brands in Italy
This curated ranking covers the 50 largest home & garden brands in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 3,743 home & garden brands tracked in Italy, the 50 ranked here account for the largest measured audience reach. Design, Home and garden and Nature lead the list with a combined estimated audience of 90,700,594 people. Across all 50 entries the average audience size is 13,416,646, and the largest, Design, reaches around 33,223,816 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each home & garden brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Design |
33,223,816 | 5.2% | Lifestyle cluster | Home & Garden |
| 2 |  Home and garden |
29,987,668 | 4.1% | Lifestyle cluster | Home & Garden |
| 3 |  Nature |
27,489,110 | 5.1% | Lifestyle cluster | Home & Garden |
| 4 |  House |
26,739,880 | 5.7% | Home & Garden | |
| 5 |  Furniture |
23,699,085 | 4.7% | Lifestyle cluster | Home & Garden |
| 6 |  Garden |
21,251,363 | 5.6% | Home & Garden | |
| 7 |  Home improvement |
18,693,684 | 4.0% | Lifestyle cluster | Home & Garden |
| 8 |  Do it yourself (DIY) |
17,934,500 | 4.3% | Lifestyle cluster | Home & Garden |
| 9 |  IKEA |
17,747,839 | 5.2% | Furniture | Home & Garden |
| 10 |  Flower |
17,588,850 | 4.7% | Home & Garden | |
| 11 |  Crafts |
17,320,577 | 4.0% | Home & Garden | |
| 12 |  Creativity |
16,497,096 | 5.4% | Home & Garden | |
| 13 |  Hobby |
15,963,346 | 4.4% | Home & Garden | |
| 14 |  Electricity |
15,816,155 | 5.5% | Home & Garden | |
| 15 |  Kitchen |
15,551,316 | 3.7% | Home & Garden | |
| 16 |  Home Appliances |
15,306,841 | 4.6% | Home & Garden | |
| 17 |  Plant |
14,863,963 | 4.8% | Home & Garden | |
| 18 |  Energy |
14,840,325 | 4.7% | Home & Garden | |
| 19 |  Handicraft |
14,734,646 | 4.2% | Home & Garden | |
| 20 |  Bed |
13,541,161 | 4.8% | Home & Garden | |
| 21 |  Building |
13,003,361 | 8.2% | Home & Garden | |
| 22 |  Real property |
12,438,687 | 5.9% | Home & Garden | |
| 23 |  Gardening |
12,249,262 | 5.0% | Home & Garden | |
| 24 |  Color |
11,776,007 | 6.7% | Home & Garden | |
| 25 |  Bathroom |
11,484,979 | 5.3% | Home & Garden | |
| 26 |  Door |
10,698,170 | 9.2% | Home & Garden | |
| 27 |  Plumbing |
10,598,369 | 7.3% | Home & Garden | |
| 28 |  Dwelling |
10,352,929 | 16.4% | Home & Garden | |
| 29 |  Brick |
10,118,887 | 12.8% | Home & Garden | |
| 30 |  Immobiliare.it |
9,929,587 | 92.3% | Home & Garden | |
| 31 |  Concrete |
9,867,964 | 7.7% | Home & Garden | |
| 32 |  Roof |
9,750,203 | 10.3% | Home & Garden | |
| 33 |  Drawing |
9,635,114 | 4.1% | Home & Garden | |
| 34 |  Ceramic |
9,220,193 | 7.3% | Home & Garden | |
| 35 |  Wood |
8,954,122 | 6.2% | Home & Garden | |
| 36 |  Chair |
8,924,254 | 4.3% | Home & Garden | |
| 37 |  Botany |
8,880,725 | 6.5% | Field of study | Home & Garden |
| 38 |  Tree |
8,835,804 | 4.6% | Home & Garden | |
| 39 |  Oven |
8,566,244 | 4.7% | Home & Garden | |
| 40 |  Refrigerator |
8,513,578 | 4.9% | Home & Garden | |
| 41 |  Living room |
8,313,927 | 4.3% | Home & Garden | |
| 42 |  Property |
8,197,785 | 3.6% | Home & Garden | |
| 43 |  Glass |
8,026,056 | 4.9% | Home & Garden | |
| 44 |  Sustainable energy |
7,960,350 | 8.2% | Home & Garden | |
| 45 |  Bedroom |
7,868,989 | 4.0% | Home & Garden | |
| 46 |  Floor |
7,835,773 | 10.9% | Home & Garden | |
| 47 |  Meteorology |
7,598,365 | 9.2% | Field of study | Home & Garden |
| 48 |  Home Design |
7,549,547 | 5.8% | Home & Garden | |
| 49 |  Sewing |
7,478,163 | 4.4% | Home & Garden | |
| 50 |  Solar energy |
7,413,730 | 5.5% | Home & Garden |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each home & garden brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest home & garden brand in Italy?
Design currently leads with an estimated audience of 33,223,816 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.