Dwelling Audience in Italy
Dwelling has an estimated audience of 10,352,929 people in Italy. 67.4% are female, 32.6% are male, average age 44.6. Top brand affinities: General practitioner, IKEA, Meat, Instant messaging, Dentistry.
Top brand affinities include General practitioner, IKEA, Meat, with strongest over-indexing on General practitioner (3.46× the country average). Demographically, the Dwelling audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Community Orientation, Creativity.
Category: Home & Garden · Type: Topic
Demographics of Dwelling fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 44.6 |
| Estimated audience size | 10,352,929 |
Audience persona
The typical Dwelling fan in Italy is more female, around 44.6 years old, with strong Community Orientation tendencies and a notable affinity for General practitioner.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| General practitioner | 3.46× | Health |
| IKEA | 1.6× | Home & Garden |
| Meat | 1.75× | Food & Beverages |
| Instant messaging | 1.86× | Internet & Social Media |
| Dentistry | 2.71× | Business & Career |
| Tattoos | 1.57× | Fashion & Accessoires |
| Borsa Italiana | 1.56× | Business & Career |
| Rose | 3.07× | Home & Garden |
| Weddings | 1.51× | Kids & Family |
| Milk | 1.63× | Food & Beverages |
| Rural tourism | 1.9× | Travel & Leisure |
| Doctor of Medicine | 2.66× | Business & Career |
| Volunteering | 1.5× | Politics & Society |
| Casa.it | 1.97× | Home & Garden |
| Charity and causes | 1.65× | Business & Career |
| Mediaset | 1.72× | Technology & Electronics |
| Slovenia | 1.54× | Travel & Leisure |
| Bed and breakfast | 1.76× | Travel & Leisure |
| Robert Redford | 2.07× | Movies & TV |
| Hair coloring | 1.61× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.21 |
| Creativity | OPEN | 1.06 |
| DIY Mentality | THRILL | 1.06 |
| Family Orientation | CONSERVATISM | 1.06 |
| Extroversion | THRILL | 0.98 |
| Pet Ownership | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.5% |
| United States | 16.1% |
| Brazil | 10.0% |
See Dwelling audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Dwelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.