A data profile of the people who buy, follow and care about Dwelling in Italy — modelled from more than twelve digital signal sources. Dwelling has an estimated audience of 10,352,929 people in Italy.
Dwelling has an estimated audience of 10,352,929 people in Italy. 67.4% are female, 32.6% are male, average age 44.6. Top brand affinities: Wikipedia, WhatsApp, Volunteering, IKEA, Personal finance.
Top brand affinities include Wikipedia, WhatsApp, Volunteering, with strongest over-indexing on Wikipedia (3.3× the country average).
Demographically, the Dwelling audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
The typical Dwelling fan in Italy is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Dwelling profile in Italy.
67.4% are female, 32.6% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 44.6 |
| Estimated audience size | 10,352,929 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 15% | |
| 30-39 | 24% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Dwelling audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 16.5% |
| United States | 16.1% |
| Brazil | 10.0% |
The strongest cross-interests of the Dwelling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 3.30× | ||
| 02 | Satire | Literature | 2.81× | ||
| 03 | General practitioner | Health | 2.69× | ||
| 04 | Mediaset | Technology & Electronics | 2.44× | ||
| 05 | Volunteering | Politics & Society | 2.33× | ||
| 06 | Genetics | Kids & Family | 2.27× | ||
| 07 | Adriatic Sea | Travel & Leisure | 2.15× | ||
| 08 | Champagne | Food & Beverages | 2.00× | ||
| 09 | Internet & Social Media | 1.92× | |||
| 10 | IKEA | Home & Garden | 1.89× | ||
| 11 | Milk | Food & Beverages | 1.85× | ||
| 12 | Real property | Home & Garden | 1.75× | ||
| 13 | Lidl | Shopping | 1.63× | ||
| 14 | Borsa Italiana | Business & Career | 1.62× | ||
| 15 | Singer-songwriter | Music & Radio | 1.59× | ||
| 16 | Health care | Business & Career | 1.58× | ||
| 17 | Supermarket | Shopping | 1.55× | ||
| 18 | Personal finance | Business & Career | 1.54× | ||
| 19 | Pharmacy | Business & Career | 1.53× | ||
| 20 | Gardening | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Community Orientation | OPEN | 1.37× | |
| Family Orientation | CONSERVATISM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Mindfulness | BALANCE | 0.85× | |
| Luxury Orientation | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Dwelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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