Dwelling Audience in Italy
Dwelling has an estimated audience of 10,352,929 people in Italy. 67.4% are female, 32.6% are male, average age 44.6. Top brand affinities: Wikipedia, WhatsApp, Volunteering, IKEA, Personal finance.
Top brand affinities include Wikipedia, WhatsApp, Volunteering, with strongest over-indexing on Wikipedia (3.3× the country average). Demographically, the Dwelling audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Category: Home & Garden · Type: Topic
Demographics of Dwelling fans
| Metric | Value |
|---|---|
| Female | 67.4% |
| Male | 32.6% |
| Average age | 44.6 |
| Estimated audience size | 10,352,929 |
Audience persona
The typical Dwelling fan in Italy is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
Top brand affinities of Dwelling fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wikipedia | 3.3× | Internet & Social Media |
| 1.92× | Internet & Social Media | |
| Volunteering | 2.33× | Politics & Society |
| IKEA | 1.89× | Home & Garden |
| Personal finance | 1.54× | Business & Career |
| Genetics | 2.27× | Kids & Family |
| Mediaset | 2.44× | Technology & Electronics |
| Lidl | 1.63× | Shopping |
| Satire | 2.81× | Literature |
| General practitioner | 2.69× | Health |
| Real property | 1.75× | Home & Garden |
| Milk | 1.85× | Food & Beverages |
| Borsa Italiana | 1.62× | Business & Career |
| Singer-songwriter | 1.59× | Music & Radio |
| Health care | 1.58× | Business & Career |
| Adriatic Sea | 2.15× | Travel & Leisure |
| Supermarket | 1.55× | Shopping |
| Champagne | 2× | Food & Beverages |
| Pharmacy | 1.53× | Business & Career |
| Gardening | 1.51× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.52 |
| Community Orientation | OPEN | 1.37 |
| Family Orientation | CONSERVATISM | 1.35 |
| Spirituality | BALANCE | 1.3 |
| DIY Mentality | THRILL | 1.29 |
| Tradition | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.5% |
| United States | 16.1% |
| Brazil | 10.0% |
See Dwelling audiences in other countries
More Home & Garden audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Dwelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.