A data profile of the people who buy, follow and care about Dwelling in France — modelled from more than twelve digital signal sources. Dwelling has an estimated audience of 3,706,515 people in France.
Dwelling has an estimated audience of 3,706,515 people in France. 64.8% are female, 35.2% are male, average age 45.0. Top brand affinities: Love & Sex, Christmas Gift, Kitchen garden, Christmas tree, Breast Cancer awareness.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (328.9× the country average).
Demographically, the Dwelling audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Dwelling fan in France is more female, around 45.0 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Dwelling profile in France.
64.8% are female, 35.2% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 64.8% |
| Male | 35.2% |
| Average age | 45.0 |
| Estimated audience size | 3,706,515 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 32% |
of the worldwide Dwelling audience comes from France.
| Country | Share |
|---|---|
| Italy | 16.5% |
| United States | 16.1% |
| Brazil | 10.0% |
The strongest cross-interests of the Dwelling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 328.90× | ||
| 02 | Selfridges | Shopping | 306.23× | ||
| 03 | Christmas Gift | Kids & Family | 55.92× | ||
| 04 | Christmas tree | Kids & Family | 28.59× | ||
| 05 | Kitchen garden | Home & Garden | 27.08× | ||
| 06 | Breast Cancer awareness | Health | 22.83× | ||
| 07 | Marco Verratti | Sports | 17.42× | ||
| 08 | Haier | Home & Garden | 16.55× | ||
| 09 | Zoom lens | Technology & Electronics | 14.93× | ||
| 10 | Hormone | Health | 14.35× | ||
| 11 | Girl power | Politics & Society | 13.93× | ||
| 12 | Dentistry | Business & Career | 13.08× | ||
| 13 | Sustainable products | Politics & Society | 12.05× | ||
| 14 | Broadcasting of sports events | Movies & TV | 10.29× | ||
| 15 | JVC | Technology & Electronics | 9.09× | ||
| 16 | Psoriasis Awareness | Health | 8.49× | ||
| 17 | Improvisation | Music & Radio | 5.83× | ||
| 18 | Tinder | Internet & Social Media | 4.48× | ||
| 19 | Real property | Home & Garden | 3.38× | ||
| 20 | Kitchenware | Home & Garden | 3.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.15× | |
| Quality Awareness | PREMIUM | 2.81× | |
| Individualism | JOY | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.84× | |
| Social Media Usage | JOY | 0.87× | |
| Extroversion | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Dwelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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