A data profile of the people who buy, follow and care about Dwelling in Brazil — modelled from more than twelve digital signal sources. Dwelling has an estimated audience of 6,295,817 people in Brazil.
Dwelling has an estimated audience of 6,295,817 people in Brazil. 70.0% are female, 30.0% are male, average age 41.6. Top brand affinities: Instagram, Google Maps, Country music, Shopping malls, Rock music.
Top brand affinities include Instagram, Google Maps, Country music, with strongest over-indexing on Instagram (1.86× the country average).
Demographically, the Dwelling audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Creativity, Convenience Orientation.
The typical Dwelling fan in Brazil is more female, around 41.6 years old, with strong Creativity tendencies and a notable affinity for Instagram.
The key figures that characterise the Dwelling profile in Brazil.
70.0% are female, 30.0% are male, average age 41.6.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 41.6 |
| Estimated audience size | 6,295,817 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 24% | |
| 50+ | 23% |
of the worldwide Dwelling audience comes from Brazil.
| Country | Share |
|---|---|
| Italy | 16.5% |
| United States | 16.1% |
| Brazil | 10.0% |
The strongest cross-interests of the Dwelling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Maps | Internet & Social Media | 3.29× | ||
| 02 | Zoom! | Business & Career | 3.29× | ||
| 03 | Megan Fox | Movies & TV | 3.29× | ||
| 04 | The Big Bang Theory | Movies & TV | 3.12× | ||
| 05 | Microwave oven | Home & Garden | 2.68× | ||
| 06 | Country music | Music & Radio | 1.89× | ||
| 07 | Rock music | Music & Radio | 1.88× | ||
| 08 | Internet & Social Media | 1.86× | |||
| 09 | Pop music | Music & Radio | 1.86× | ||
| 10 | MSN | News | 1.85× | ||
| 11 | Hip hop music | Music & Radio | 1.84× | ||
| 12 | Shopping malls | Shopping | 1.83× | ||
| 13 | Medicine | Business & Career | 1.80× | ||
| 14 | Real property | Home & Garden | 1.80× | ||
| 15 | Furniture | Home & Garden | 1.73× | ||
| 16 | Hypermarket | Shopping | 1.73× | ||
| 17 | Soul music | Music & Radio | 1.64× | ||
| 18 | Fragrances | Beauty & Wellness | 1.57× | ||
| 19 | Wine | Food & Beverages | 1.56× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.53× | |
| Convenience Orientation | PREMIUM | 1.49× | |
| Tradition | CONSERVATISM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.76× | |
| Luxury Orientation | PREMIUM | 0.80× | |
| Mindfulness | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Dwelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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