A data profile of the people who buy, follow and care about Dwelling in Spain — modelled from more than twelve digital signal sources. Dwelling has an estimated audience of 2,565,064 people in Spain.
Dwelling has an estimated audience of 2,565,064 people in Spain. 68.1% are female, 31.9% are male, average age 46.4. Top brand affinities: Real property, Rayo Vallecano, Aldi, Volunteering, Refrigerator.
Top brand affinities include Real property, Rayo Vallecano, Aldi, with strongest over-indexing on Real property (3.64× the country average).
Demographically, the Dwelling audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Dwelling fan in Spain is more female, around 46.4 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Dwelling profile in Spain.
68.1% are female, 31.9% are male, average age 46.4.
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 46.4 |
| Estimated audience size | 2,565,064 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 12% | |
| 30-39 | 24% | |
| 40-49 | 31% | |
| 50+ | 31% |
of the worldwide Dwelling audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 16.5% |
| United States | 16.1% |
| Brazil | 10.0% |
The strongest cross-interests of the Dwelling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | New Testament | Politics & Society | 6.22× | ||
| 02 | Rayo Vallecano | Travel & Leisure | 4.70× | ||
| 03 | Baking powder | Food & Beverages | 4.29× | ||
| 04 | Real property | Home & Garden | 3.64× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 3.59× | ||
| 06 | Satire | Literature | 3.53× | ||
| 07 | Volunteering | Politics & Society | 3.36× | ||
| 08 | Refrigerator | Home & Garden | 3.12× | ||
| 09 | Preventive healthcare | Health | 2.42× | ||
| 10 | Aldi | Shopping | 2.24× | ||
| 11 | Genetics | Kids & Family | 2.21× | ||
| 12 | TripAdvisor | Travel & Leisure | 1.98× | ||
| 13 | Julio Iglesias | Music & Radio | 1.81× | ||
| 14 | Take-out | Food & Beverages | 1.79× | ||
| 15 | IBEX 35 | Business & Career | 1.73× | ||
| 16 | Caixabank | Business & Career | 1.72× | ||
| 17 | IKEA | Home & Garden | 1.62× | ||
| 18 | Home improvement | Home & Garden | 1.61× | ||
| 19 | Sevilla FC | Sports | 1.61× | ||
| 20 | Discount stores | Shopping | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.87× | |
| Convenience Orientation | PREMIUM | 1.79× | |
| Spirituality | BALANCE | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.81× | |
| Social Media Usage | JOY | 0.90× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Dwelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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