Dwelling Audience in Germany
Dwelling has an estimated audience of 1,428,034 people in Germany. 57.9% are female, 42.1% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Single-family detached home, Real property, Semi-detached, Mortgage calculator, Terraced house.
The average Dwelling fan in Germany is 41.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Single-family detached home, Real property, Semi-detached, with strongest over-indexing on Single-family detached home (8.08× the country average). Demographically, the Dwelling audience skews more female with an average age of 41.3, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Dwelling fans
| Metric | Value |
|---|---|
| Female | 57.9% |
| Male | 42.1% |
| Average age | 41.3 |
| Estimated audience size | 1,428,034 |
Audience persona
The typical Dwelling fan in Germany is more female, around 41.3 years old, with strong DIY Mentality tendencies and a notable affinity for Single-family detached home.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 315,455 | 1.01× |
| Bayern | 293,062 | 1.28× |
| Baden-Württemberg | 224,064 | 1.15× |
| Hessen | 174,403 | 1.6× |
| Berlin | 123,471 | 1.93× |
| Niedersachsen | 117,676 | 0.85× |
| Rheinland-Pfalz | 59,351 | 0.83× |
| Sachsen | 58,417 | 0.83× |
| Hamburg | 41,675 | 1.29× |
| Schleswig-Holstein | 40,832 | 0.8× |
| Brandenburg | 33,933 | 0.77× |
| Sachsen-Anhalt | 22,374 | 0.6× |
| Bremen | 16,579 | 1.36× |
| Thüringen | 15,707 | 0.43× |
| Mecklenburg-Vorpommern | 15,206 | 0.56× |
| Saarland | 12,448 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Single-family detached home | 8.08× | Home & Garden |
| Real property | 7.51× | Home & Garden |
| Semi-detached | 9.52× | Home & Garden |
| Mortgage calculator | 7.65× | Home & Garden |
| Terraced house | 6.12× | Home & Garden |
| Western Union | 5.34× | Business & Career |
| Tagesschau | 2.43× | Movies & TV |
| Gina Tricot | 7.03× | Fashion & Accessoires |
| Starter home | 5.13× | Home & Garden |
| Renovation | 3.35× | Home & Garden |
| First-time buyer | 5.12× | Shopping |
| Bathtub | 7.42× | Beauty & Wellness |
| Immowelt | 3.09× | Home & Garden |
| Condominium | 6.53× | Home & Garden |
| Pets | 1.78× | Pets & Animals |
| Do it yourself (DIY) | 2.12× | Home & Garden |
| Italo disco | 8.18× | Music & Radio |
| First-time home buyer grant | 5.07× | Home & Garden |
| IKEA | 1.98× | Home & Garden |
| Spiegel Online | 1.98× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.33 |
| Design Affinity | PREMIUM | 2.21 |
| Quality Awareness | PREMIUM | 1.85 |
| Sustainability | BALANCE | 1.63 |
| Luxury Orientation | PREMIUM | 1.47 |
| Sports Activity | POWER | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 16.5% |
| United States | 16.1% |
| Brazil | 10.0% |
See Dwelling audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dwelling have in Germany?
Dwelling has an estimated audience of 1,428,034 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dwelling fans?
57.9% of Dwelling fans are female, 42.1% are male, with an average age of 41.3 years.
Which brands do Dwelling fans like most?
Dwelling fans show strongest brand affinity for Single-family detached home (8.08×), Real property (7.51×), and Semi-detached (9.52×) over the country average.
Where do Dwelling fans live in Germany?
Dwelling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 315,455), Bayern (reach 293,062), and Baden-Württemberg (reach 224,064). These three regions account for the largest share of the active audience.
What other brands do Dwelling fans also like?
Beyond Dwelling itself, the audience over-indexes on Real property (7.51×), Semi-detached (9.52×), Mortgage calculator (7.65×), and Terraced house (6.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dwelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.