Semi-detached Audience in Germany
Semi-detached has an estimated audience of 2,285,405 people in Germany. 58.2% are female, 41.8% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Immobilien, Land lot, Green building, Owner-occupier, ImmoScout24.
The average Semi-detached fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Immobilien, Land lot, Green building, with strongest over-indexing on Immobilien (15.56× the country average). Demographically, the Semi-detached audience skews more female with an average age of 39.8, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Record label
Demographics of Semi-detached fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 39.8 |
| Estimated audience size | 2,285,405 |
Audience persona
The typical Semi-detached fan in Germany is more female, around 39.8 years old, with strong DIY Mentality tendencies and a notable affinity for Immobilien.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 236,463 | 0.47× |
| Bayern | 170,670 | 0.46× |
| Baden-Württemberg | 117,613 | 0.38× |
| Hessen | 111,602 | 0.64× |
| Niedersachsen | 85,081 | 0.38× |
| Thüringen | 74,953 | 1.29× |
| Sachsen-Anhalt | 72,794 | 1.23× |
| Rheinland-Pfalz | 69,644 | 0.61× |
| Brandenburg | 67,469 | 0.95× |
| Berlin | 64,042 | 0.63× |
| Mecklenburg-Vorpommern | 64,023 | 1.47× |
| Saarland | 63,645 | 2.27× |
| Bremen | 62,458 | 3.2× |
| Sachsen | 60,600 | 0.54× |
| Schleswig-Holstein | 59,647 | 0.73× |
| Hamburg | 39,250 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Immobilien | 15.56× | Business & Career |
| Land lot | 15.64× | Home & Garden |
| Green building | 10.12× | Home & Garden |
| Owner-occupier | 14.07× | Home & Garden |
| ImmoScout24 | 4.16× | Home & Garden |
| Condominium | 10.95× | Home & Garden |
| Terrace (building) | 6.1× | Home & Garden |
| Immobilien Zeitung | 16.07× | Business & Career |
| Living room | 4.32× | Home & Garden |
| ImmobilienScout24 | 4.74× | Home & Garden |
| Garden tool | 7.29× | Home & Garden |
| Bungalow | 7.76× | Home & Garden |
| Real estate development | 4.62× | Business & Career |
| Terraced house | 5.95× | Home & Garden |
| Prefabricated building | 7.96× | Home & Garden |
| Sustainable architecture | 7.01× | Home & Garden |
| Villa | 4.87× | Travel & Leisure |
| Real estate economics | 5.6× | Business & Career |
| Immowelt | 3.6× | Home & Garden |
| Greenhouse | 6.91× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.17 |
| Quality Awareness | PREMIUM | 2.11 |
| Design Affinity | PREMIUM | 2.11 |
| Sustainability | BALANCE | 1.67 |
| Sports Activity | POWER | 1.57 |
| Luxury Orientation | PREMIUM | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.1% |
| United States | 6.5% |
| United Kingdom | 6.2% |
See Semi-detached audiences in other countries
More Record label audiences in Germany
- Heavy metal music (12,544,963)
- Made in Germany (4,087,058)
- Made in France (1,551,652)
- Playlist (1,043,396)
- Red Bull Records (947,880)
Frequently asked questions
How many fans does Semi-detached have in Germany?
Semi-detached has an estimated audience of 2,285,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Semi-detached fans?
58.2% of Semi-detached fans are female, 41.8% are male, with an average age of 39.8 years.
Which brands do Semi-detached fans like most?
Semi-detached fans show strongest brand affinity for Immobilien (15.56×), Land lot (15.64×), and Green building (10.12×) over the country average.
Where do Semi-detached fans live in Germany?
Semi-detached fans in Germany are most concentrated in Nordrhein-Westfalen (reach 236,463), Bayern (reach 170,670), and Baden-Württemberg (reach 117,613). These three regions account for the largest share of the active audience.
What other brands do Semi-detached fans also like?
Beyond Semi-detached itself, the audience over-indexes on Land lot (15.64×), Green building (10.12×), Owner-occupier (14.07×), and ImmoScout24 (4.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Semi-detached. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.