Rascasse Audience Intelligence

Semi-detached Audience in Germany

A data profile of the people who buy, follow and care about Semi-detached in Germany — modelled from more than twelve digital signal sources. Semi-detached has an estimated audience of 2,285,405 people in Germany.

#1725among Topic in Germany#236in Home & Garden

The average Semi-detached fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Immobilien, Land lot, Green building, with strongest over-indexing on Immobilien (15.56× the country average).

Demographically, the Semi-detached audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Semi-detached fan in Germany is more female, around 39.8 years old, with strong Quality Awareness tendencies and a notable affinity for Immobilien.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Semi-detached profile in Germany.

Audience size
2.3M
in Germany
Gender
58.2%♀
41.8% male
Age
39.8
average years
Country rank
#2920
Topic in Germany
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Semi-detached fans

58.2% are female, 41.8% are male, average age 39.8.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Semi-detached audience in Germany
MetricValue
Female58.2%
Male41.8%
Average age39.8
Estimated audience size2,285,405
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Semi-detached audience in Germany
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Semi-detached audience comes from Germany.

Worldwide audience distribution share by country for Semi-detached
CountryShare
Germany19.1%
United States6.5%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Semi-detached audience in Germany is strongest.

Fig. 05

Top regions by affinity

Semi-detached fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~20K1.24×
02Saarland~30K1.14×
03Mecklenburg-Vorpommern~50K1.05×
04Sachsen-Anhalt~60K1.03×
05Thüringen~60K1.03×
06Brandenburg~70K0.99×
07Schleswig-Holstein~80K0.97×
08Hamburg~50K0.97×
09Rheinland-Pfalz~100K0.96×
10Sachsen~100K0.95×
11Berlin~100K0.94×
12Hessen~200K0.92×
13Niedersachsen~200K0.91×
14Baden-Württemberg~300K0.89×
15Bayern~300K0.86×
16Nordrhein-Westfalen~400K0.83×
Fig. 06

Affinity by region

Affinity by region — Semi-detached, Germany
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Semi-detached audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Semi-detached audience
#·InterestCategoryAffinity×
01Immobilien ZeitungBusiness & Career16.07×
02Land lotHome & Garden15.64×
03ImmobilienBusiness & Career15.56×
04Owner-occupierHome & Garden14.07×
05CondominiumHome & Garden10.95×
06Green buildingHome & Garden10.12×
07Prefabricated buildingHome & Garden7.96×
08BungalowHome & Garden7.76×
09Garden toolHome & Garden7.29×
10Sustainable architectureHome & Garden7.01×
11GreenhouseHome & Garden6.91×
12Terrace (building)Home & Garden6.10×
13Terraced houseHome & Garden5.95×
14Real estate economicsBusiness & Career5.60×
15VillaTravel & Leisure4.87×
16ImmobilienScout24Home & Garden4.74×
17Real estate developmentBusiness & Career4.62×
18Living roomHome & Garden4.32×
19ImmoScout24Home & Garden4.16×
20ImmoweltHome & Garden3.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Semi-detached audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Semi-detached audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.67×
DIY MentalityTHRILL2.11×
Design AffinityPREMIUM2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Semi-detached audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.55×
IndividualismJOY0.60×
Risk AppetiteTHRILL0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Semi-detached have in Germany?

Semi-detached has an estimated audience of 2,285,405 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Semi-detached fans?

58.2% of Semi-detached fans are female, 41.8% are male, with an average age of 39.8 years.

03

Which brands do Semi-detached fans like most?

Semi-detached fans show strongest brand affinity for Immobilien (15.56×), Land lot (15.64×), and Green building (10.12×) over the country average.

04

Where do Semi-detached fans live in Germany?

Semi-detached fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Semi-detached fans also like?

Beyond Semi-detached itself, the audience over-indexes on Land lot (15.64×), Green building (10.12×), Owner-occupier (14.07×), and ImmoScout24 (4.16×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Semi-detached audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Semi-detached. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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