Sustainable architecture Audience in Germany
Sustainable architecture has an estimated audience of 3,042,515 people in Germany. 48.7% are female, 51.3% are male, average age 43.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kitchenware, Single-family detached home, Prefabricated home, Baileys Irish Cream, Prefabricated building.
The average Sustainable architecture fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kitchenware, Single-family detached home, Prefabricated home, with strongest over-indexing on Kitchenware (10.52× the country average). Demographically, the Sustainable architecture audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as LGBTQ+ Identity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Field of study
Demographics of Sustainable architecture fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 43.8 |
| Estimated audience size | 3,042,515 |
Audience persona
The typical Sustainable architecture fan in Germany is balanced, around 43.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kitchenware.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 716,060 | 1.08× |
| Bayern | 558,974 | 1.14× |
| Baden-Württemberg | 514,397 | 1.24× |
| Niedersachsen | 298,468 | 1.01× |
| Hessen | 217,058 | 0.94× |
| Berlin | 213,370 | 1.57× |
| Rheinland-Pfalz | 136,699 | 0.9× |
| Sachsen | 127,383 | 0.85× |
| Schleswig-Holstein | 115,417 | 1.06× |
| Brandenburg | 106,132 | 1.12× |
| Hamburg | 80,320 | 1.17× |
| Thüringen | 67,821 | 0.87× |
| Sachsen-Anhalt | 51,681 | 0.66× |
| Mecklenburg-Vorpommern | 42,780 | 0.74× |
| Saarland | 28,352 | 0.76× |
| Bremen | 23,475 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kitchenware | 10.52× | Home & Garden |
| Single-family detached home | 9.86× | Home & Garden |
| Prefabricated home | 23.25× | Home & Garden |
| Baileys Irish Cream | 18.91× | Food & Beverages |
| Prefabricated building | 9.59× | Home & Garden |
| Semi-detached | 9.79× | Home & Garden |
| Jim Beam | 16.86× | Food & Beverages |
| Renovation | 3.28× | Home & Garden |
| Bathtub | 7.18× | Beauty & Wellness |
| New Year's Eve | 7.64× | Home & Garden |
| Smart device | 5.11× | Technology & Electronics |
| IKEA | 2.14× | Home & Garden |
| Real property | 4.39× | Home & Garden |
| Fundraising | 4.42× | Business & Career |
| Ryanair | 2.43× | Travel & Leisure |
| Do it yourself (DIY) | 2.09× | Home & Garden |
| Bungalow | 5.41× | Home & Garden |
| Irish whiskey | 8.04× | Food & Beverages |
| Home Appliances | 2.92× | Home & Garden |
| Hygiene | 2.96× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 3.92 |
| Quality Awareness | PREMIUM | 2.35 |
| Design Affinity | PREMIUM | 2.27 |
| DIY Mentality | THRILL | 2.14 |
| Sustainability | BALANCE | 1.99 |
| Pet Ownership | JOY | 1.71 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.2% |
| Germany | 12.5% |
| Brazil | 8.6% |
See Sustainable architecture audiences in other countries
- Sustainable architecture — United States
- Sustainable architecture — United Kingdom
- Sustainable architecture — France
- Sustainable architecture — Italy
- Sustainable architecture — Spain
- Sustainable architecture — Brazil
- Sustainable architecture — Japan
- Sustainable architecture — South Korea
- Sustainable architecture — India
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Sustainable architecture have in Germany?
Sustainable architecture has an estimated audience of 3,042,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sustainable architecture fans?
48.7% of Sustainable architecture fans are female, 51.3% are male, with an average age of 43.8 years.
Which brands do Sustainable architecture fans like most?
Sustainable architecture fans show strongest brand affinity for Kitchenware (10.52×), Single-family detached home (9.86×), and Prefabricated home (23.25×) over the country average.
Where do Sustainable architecture fans live in Germany?
Sustainable architecture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 716,060), Bayern (reach 558,974), and Baden-Württemberg (reach 514,397). These three regions account for the largest share of the active audience.
What other brands do Sustainable architecture fans also like?
Beyond Sustainable architecture itself, the audience over-indexes on Single-family detached home (9.86×), Prefabricated home (23.25×), Baileys Irish Cream (18.91×), and Prefabricated building (9.59×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sustainable architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.