Rascasse Audience Intelligence

Sustainable architecture Audience in Germany

A data profile of the people who buy, follow and care about Sustainable architecture in Germany — modelled from more than twelve digital signal sources. Sustainable architecture has an estimated audience of 3,042,515 people in Germany.

#90among Field of study in Germany#1276among Topic in Germany#173in Home & Garden

The average Sustainable architecture fan in Germany is 43.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Kitchenware, Prefabricated home, Single-family detached home, with strongest over-indexing on Kitchenware (10.82× the country average).

Demographically, the Sustainable architecture audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sustainable architecture fan in Germany is balanced, around 43.8 years old, with strong Quality Awareness tendencies and a notable affinity for Kitchenware.

Category: Home & Garden · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable architecture profile in Germany.

Audience size
3M
in Germany
Gender
48.7%♀
51.3% male
Age
43.8
average years
Country rank
#2074
Topic in Germany
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable architecture fans

48.7% are female, 51.3% are male, average age 43.8.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Sustainable architecture audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age43.8
Estimated audience size3,042,515
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Sustainable architecture audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4924%
50+29%
Fig. 04

Worldwide distribution

12.5%

of the worldwide Sustainable architecture audience comes from Germany.

Worldwide audience distribution share by country for Sustainable architecture
CountryShare
United States17.2%
Germany12.5%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable architecture audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sustainable architecture fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.37×
02Baden-Württemberg~500K1.16×
03Brandenburg~100K1.13×
04Hamburg~80K1.10×
05Bayern~500K1.09×
06Schleswig-Holstein~100K1.04×
07Bremen~30K1.03×
08Nordrhein-Westfalen~700K1.02×
09Niedersachsen~300K0.99×
10Thüringen~80K0.99×
11Saarland~40K0.96×
12Hessen~200K0.95×
13Rheinland-Pfalz~100K0.91×
14Mecklenburg-Vorpommern~50K0.91×
15Sachsen~100K0.89×
16Sachsen-Anhalt~70K0.89×
Fig. 06

Affinity by region

Affinity by region — Sustainable architecture, Germany
0.89×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable architecture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable architecture audience
#·InterestCategoryAffinity×
01Green roofHome & Garden39.04×
02Prefabricated homeHome & Garden28.25×
03Baileys Irish CreamFood & Beverages15.88×
04Modular buildingHome & Garden15.63×
05Jim BeamFood & Beverages13.58×
06KitchenwareHome & Garden10.82×
07Single-family detached homeHome & Garden9.88×
08Irish whiskeyFood & Beverages9.14×
09Prefabricated buildingHome & Garden8.93×
10Semi-detachedHome & Garden7.01×
11New Year's EveHome & Garden6.97×
12Organic certificationFood & Beverages6.92×
13Smart deviceTechnology & Electronics5.48×
14Real propertyHome & Garden4.84×
15TelegramInternet & Social Media4.73×
16Efficient energy useTechnology & Electronics4.20×
17Home AppliancesHome & Garden3.15×
18EnergyHome & Garden2.60×
19TagesschauMovies & TV2.39×
20IKEAHome & Garden1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable architecture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable architecture audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.33×
Design AffinityPREMIUM2.24×
SustainabilityBALANCE2.08×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable architecture audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.93×
Price SensitivityPREMIUM0.93×
Early Adopter MentalityPOWER1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable architecture have in Germany?

Sustainable architecture has an estimated audience of 3,042,515 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sustainable architecture fans?

48.7% of Sustainable architecture fans are female, 51.3% are male, with an average age of 43.8 years.

03

Which brands do Sustainable architecture fans like most?

Sustainable architecture fans show strongest brand affinity for Kitchenware (10.82×), Prefabricated home (28.25×), and Single-family detached home (9.88×) over the country average.

04

Where do Sustainable architecture fans live in Germany?

Sustainable architecture fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable architecture fans also like?

Beyond Sustainable architecture itself, the audience over-indexes on Prefabricated home (28.25×), Single-family detached home (9.88×), Prefabricated building (8.93×), and Baileys Irish Cream (15.88×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Sustainable architecture audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sustainable architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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