Rascasse Audience Intelligence

Sustainable architecture Audience in United States

A data profile of the people who buy, follow and care about Sustainable architecture in United States — modelled from more than twelve digital signal sources. Sustainable architecture has an estimated audience of 4,198,717 people in United States.

#212among Field of study in United States#4199among Topic in United States#510in Home & Garden

The average Sustainable architecture fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Business school, Renewable energy, Airbnb, with strongest over-indexing on Business school (7.6× the country average).

Demographically, the Sustainable architecture audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sustainable architecture fan in United States is balanced, around 42.6 years old, with strong Design Affinity tendencies and a notable affinity for Business school.

Category: Home & Garden · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable architecture profile in United States.

Audience size
4.2M
in United States
Gender
48.5%♀
51.5% male
Age
42.6
average years
Country rank
#7723
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable architecture fans

48.5% are female, 51.5% are male, average age 42.6.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Sustainable architecture audience in United States
MetricValue
Female48.5%
Male51.5%
Average age42.6
Estimated audience size4,198,717
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Sustainable architecture audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4922%
50+29%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Sustainable architecture audience comes from United States.

Worldwide audience distribution share by country for Sustainable architecture
CountryShare
United States17.2%
Germany12.5%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable architecture audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainable architecture fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~80K1.74×
02Minnesota~80K1.27×
03Vermont~9K1.17×
04Hawaii~20K1.15×
05South Dakota~10K1.14×
06Washington, District of Columbia~10K1.13×
07Nebraska~20K1.12×
08Alaska~10K1.12×
09North Dakota~10K1.12×
10Rhode Island~10K1.11×
11Montana~10K1.10×
12Massachusetts~90K1.08×
13California~500K1.07×
14New York~200K1.04×
15Delaware~10K1.02×
16Connecticut~40K1.01×
17Iowa~40K1.01×
18Kansas~30K1.00×
19New Hampshire~20K1.00×
20Maine~20K1.00×
21Virginia~100K0.99×
22West Virginia~20K0.99×
23Maryland~70K0.98×
24New Mexico~20K0.98×
25Idaho~20K0.98×
26Washington~80K0.95×
27Utah~40K0.94×
28Mississippi~30K0.93×
29Texas~300K0.92×
30Arkansas~30K0.92×
31Pennsylvania~100K0.91×
32New Jersey~100K0.91×
33Arizona~80K0.91×
34Missouri~60K0.91×
35Colorado~60K0.90×
36Alabama~50K0.90×
37Oklahoma~40K0.90×
38Illinois~100K0.89×
39Georgia~100K0.88×
40North Carolina~100K0.88×
41Kentucky~50K0.88×
42Ohio~100K0.87×
43Wisconsin~50K0.87×
44Louisiana~50K0.87×
45Nevada~40K0.87×
46South Carolina~50K0.84×
47Indiana~60K0.83×
48Tennessee~70K0.82×
49Michigan~90K0.81×
50Florida~200K0.76×
Fig. 06

Affinity by region

Affinity by region — Sustainable architecture, United States
0.76×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable architecture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable architecture audience
#·InterestCategoryAffinity×
01Alessi (Italian company)Home & Garden20.00×
02Urban agricultureBusiness & Career8.19×
03Business schoolBusiness & Career7.60×
04Art DecoArts & Culture5.17×
05Renewable energyBusiness & Career4.23×
06InnovationBusiness & Career3.41×
07Non-alcoholic beverageFood & Beverages3.36×
08Modern architectureArts & Culture2.97×
09Solar energyHome & Garden2.73×
10Hardware storeHome & Garden2.32×
11AirbnbTravel & Leisure2.30×
12Trader Joe'sShopping2.20×
13Planet FitnessSports2.14×
14EtsyFashion & Accessoires1.92×
15IKEAHome & Garden1.89×
16PinterestInternet & Social Media1.78×
17VeganismFood & Beverages1.70×
18WineFood & Beverages1.63×
19Target CorporationShopping1.62×
20Home improvementHome & Garden1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable architecture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable architecture audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.07×
IndulgenceJOY1.87×
SustainabilityBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable architecture audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.73×
ExtroversionTHRILL0.87×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable architecture have in United States?

Sustainable architecture has an estimated audience of 4,198,717 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sustainable architecture fans?

48.5% of Sustainable architecture fans are female, 51.5% are male, with an average age of 42.6 years.

03

Which brands do Sustainable architecture fans like most?

Sustainable architecture fans show strongest brand affinity for Business school (7.6×), Renewable energy (4.23×), and Airbnb (2.3×) over the country average.

04

Where do Sustainable architecture fans live in United States?

Sustainable architecture fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable architecture fans also like?

Beyond Sustainable architecture itself, the audience over-indexes on Renewable energy (4.23×), Airbnb (2.3×), Innovation (3.41×), and Trader Joe's (2.2×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Sustainable architecture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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