Urban agriculture Audience in United States

Urban agriculture logo

Urban agriculture has an estimated audience of 3,852,732 people in United States. 57.5% are female, 42.5% are male, average age 44.2. Top regions: California, New York, Texas. Top brand affinities: Agricultural engineering, Agroecology, Animal husbandry, Community-supported agriculture, Gardener.

The average Urban agriculture fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Agricultural engineering, Agroecology, Animal husbandry, with strongest over-indexing on Agricultural engineering (31.59× the country average). Demographically, the Urban agriculture audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Urban agriculture fans

Demographic split for Urban agriculture audience in United States
MetricValue
Female57.5%
Male42.5%
Average age44.2
Estimated audience size3,852,732

Audience persona

The typical Urban agriculture fan in United States is more female, around 44.2 years old, with strong Urban Lifestyle tendencies and a notable affinity for Agricultural engineering.

Top regions in United States

Top regions ranked by reach for Urban agriculture in United States
RegionReachAffinity
California354,2120.84×
New York183,8360.85×
Texas169,7980.51×
Florida148,9180.57×
Illinois145,3701.13×
Georgia102,2720.86×
Pennsylvania96,2430.74×
Ohio86,8910.73×
Maryland83,5941.26×
Virginia81,6150.87×
Michigan76,0140.75×
Massachusetts73,7780.97×
Kentucky65,3401.35×
North Carolina60,8070.52×
Oregon60,7651.38×
New Jersey58,3740.6×
Indiana56,8650.81×
Minnesota53,5770.97×
Tennessee52,9060.68×
Washington49,5140.64×
Colorado47,1310.78×
Missouri42,6810.69×
Arizona41,4290.53×
Wisconsin39,1080.67×
Connecticut35,9480.93×
Louisiana29,8300.6×
Washington, District of Columbia26,1232.26×
Oklahoma25,9090.61×
Iowa25,6360.81×
Mississippi22,3660.7×
South Carolina21,8860.38×
Arkansas21,5260.68×
Kansas21,3190.7×
New Mexico20,9951.09×
Alabama20,0540.37×
Utah19,3290.56×
Nebraska18,6220.96×
Nevada18,4650.5×
West Virginia18,4641.03×
Alaska18,4262.24×
Idaho17,0510.88×
North Dakota16,7232.11×
New Hampshire16,4821.09×
Hawaii16,2880.98×
Montana16,0631.5×
Rhode Island15,9151.3×
South Dakota15,8551.78×
Vermont15,6532.31×
Wyoming14,9372.62×
Maine14,6821.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Urban agriculture audience
BrandAffinityCategory
Agricultural engineering31.59×Business & Career
Agroecology26.65×Home & Garden
Animal husbandry6.16×Politics & Society
Community-supported agriculture29.51×Politics & Society
Gardener7.44×Home & Garden
Allotment (gardening)38.12×Home & Garden
BBC Gardeners' World36.32×Home & Garden
Holiday2.72×Travel & Leisure
Agronomy7.09×Home & Garden
Nature2.2×Home & Garden
Container garden11.08×Home & Garden
Toronto-Dominion Bank5.33×Business & Career
Urban horticulture8.64×Home & Garden
Organic Gardener Magazine69.25×Home & Garden
Food1.61×Food & Beverages
United States1.78×Travel & Leisure
Organic horticulture9.55×Food & Beverages
Poultry farming5×Politics & Society
Travel Adventures3.41×Travel & Leisure
Garden2.22×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Urban agriculture audience
TraitClusterScore
Urban LifestyleOPEN11.21
SustainabilityBALANCE1.96
Community OrientationOPEN1.55
DIY MentalityTHRILL1.52
Design AffinityPREMIUM1.45
ExtroversionTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Urban agriculture
CountryShare
United States21.4%
Brazil9.4%
Germany6.5%

See Urban agriculture audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Urban agriculture have in United States?

Urban agriculture has an estimated audience of 3,852,732 people in United States, concentrated in California and New York.

What is the gender split and age of Urban agriculture fans?

57.5% of Urban agriculture fans are female, 42.5% are male, with an average age of 44.2 years.

Which brands do Urban agriculture fans like most?

Urban agriculture fans show strongest brand affinity for Agricultural engineering (31.59×), Agroecology (26.65×), and Animal husbandry (6.16×) over the country average.

Where do Urban agriculture fans live in United States?

Urban agriculture fans in United States are most concentrated in California (reach 354,212), New York (reach 183,836), and Texas (reach 169,798). These three regions account for the largest share of the active audience.

What other brands do Urban agriculture fans also like?

Beyond Urban agriculture itself, the audience over-indexes on Agroecology (26.65×), Animal husbandry (6.16×), Community-supported agriculture (29.51×), and Gardener (7.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.