Rascasse Audience Intelligence

Urban agriculture Audience in United States

A data profile of the people who buy, follow and care about Urban agriculture in United States — modelled from more than twelve digital signal sources. Urban agriculture has an estimated audience of 3,852,732 people in United States.

#218among Field of study in United States#4403among Topic in United States#731in Business & Career

The average Urban agriculture fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Agricultural engineering, Agroecology, Animal husbandry, with strongest over-indexing on Agricultural engineering (31.59× the country average).

Demographically, the Urban agriculture audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Urban agriculture fan in United States is more female, around 44.2 years old, with strong Community Orientation tendencies and a notable affinity for Agricultural engineering.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Urban agriculture profile in United States.

Audience size
3.9M
in United States
Gender
57.5%♀
42.5% male
Age
44.2
average years
Country rank
#8280
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Urban agriculture fans

57.5% are female, 42.5% are male, average age 44.2.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Urban agriculture audience in United States
MetricValue
Female57.5%
Male42.5%
Average age44.2
Estimated audience size3,852,732
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Urban agriculture audience in United States
Age bracketShare%
16-1910%
20-2915%
30-3919%
40-4922%
50+32%
Fig. 04

Worldwide distribution

21.4%

of the worldwide Urban agriculture audience comes from United States.

Worldwide audience distribution share by country for Urban agriculture
CountryShare
United States21.4%
Brazil9.4%
Germany6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Urban agriculture audience in United States is strongest.

Fig. 05

Top regions by affinity

Urban agriculture fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.35×
02Kentucky~60K1.34×
03Vermont~9K1.27×
04Alaska~10K1.22×
05North Dakota~9K1.19×
06South Dakota~10K1.13×
07Illinois~100K1.12×
08Maryland~70K1.09×
09Montana~10K1.09×
10Oregon~50K1.07×
11Hawaii~20K1.07×
12Rhode Island~10K1.06×
13Delaware~10K1.06×
14Iowa~30K1.05×
15New Mexico~20K1.04×
16Nebraska~20K1.03×
17Massachusetts~80K1.01×
18West Virginia~20K1.01×
19New Hampshire~20K1.01×
20Maine~10K1.00×
21Idaho~20K0.99×
22Minnesota~50K0.97×
23Mississippi~30K0.95×
24Connecticut~40K0.94×
25Arkansas~30K0.94×
26Kansas~30K0.94×
27Indiana~70K0.93×
28Oklahoma~40K0.92×
29Georgia~100K0.90×
30Missouri~60K0.90×
31Wisconsin~50K0.89×
32Louisiana~40K0.89×
33Utah~30K0.89×
34Ohio~100K0.88×
35Virginia~80K0.88×
36Nevada~30K0.88×
37Alabama~50K0.87×
38New York~200K0.86×
39Pennsylvania~100K0.86×
40Michigan~90K0.86×
41Colorado~50K0.86×
42South Carolina~50K0.86×
43Tennessee~70K0.85×
44Washington~60K0.82×
45New Jersey~80K0.80×
46Arizona~60K0.80×
47California~300K0.79×
48North Carolina~90K0.78×
49Texas~200K0.69×
50Florida~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Urban agriculture, United States
0.68×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Urban agriculture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Urban agriculture audience
#·InterestCategoryAffinity×
01Organic Gardener MagazineHome & Garden69.25×
02Allotment (gardening)Home & Garden38.12×
03BBC Gardeners' WorldHome & Garden36.32×
04Agricultural engineeringBusiness & Career31.59×
05Community-supported agriculturePolitics & Society29.51×
06AgroecologyHome & Garden26.65×
07Container gardenHome & Garden11.08×
08Organic horticultureFood & Beverages9.55×
09Urban horticultureHome & Garden8.64×
10GardenerHome & Garden7.44×
11AgronomyHome & Garden7.09×
12Animal husbandryPolitics & Society6.16×
13Toronto-Dominion BankBusiness & Career5.33×
14Poultry farmingPolitics & Society5.00×
15Travel AdventuresTravel & Leisure3.41×
16HolidayTravel & Leisure2.72×
17Lindsey GrahamPolitics & Society2.43×
18NatureHome & Garden2.20×
19United StatesTravel & Leisure1.78×
20FoodFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Urban agriculture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Urban agriculture audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.37×
MindfulnessBALANCE1.85×
Need for SecurityCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Urban agriculture audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.95×
ExtroversionTHRILL1.06×
Early Adopter MentalityPOWER1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Urban agriculture have in United States?

Urban agriculture has an estimated audience of 3,852,732 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Urban agriculture fans?

57.5% of Urban agriculture fans are female, 42.5% are male, with an average age of 44.2 years.

03

Which brands do Urban agriculture fans like most?

Urban agriculture fans show strongest brand affinity for Agricultural engineering (31.59×), Agroecology (26.65×), and Animal husbandry (6.16×) over the country average.

04

Where do Urban agriculture fans live in United States?

Urban agriculture fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Urban agriculture fans also like?

Beyond Urban agriculture itself, the audience over-indexes on Agroecology (26.65×), Animal husbandry (6.16×), Community-supported agriculture (29.51×), and Gardener (7.44×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Urban agriculture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Urban agriculture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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