Rascasse Audience Intelligence

Allotment (gardening) Audience in United States

A data profile of the people who buy, follow and care about Allotment (gardening) in United States — modelled from more than twelve digital signal sources. Allotment (gardening) has an estimated audience of 410,993 people in United States.

#12202among Topic in United States#1568in Home & Garden

The average Allotment (gardening) fan in United States is 47.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Urban Gardening, Urban agriculture, Garden centre, with strongest over-indexing on Urban Gardening (343.85× the country average).

Demographically, the Allotment (gardening) audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Allotment (gardening) fan in United States is balanced, around 47.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Urban Gardening.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allotment (gardening) profile in United States.

Audience size
411K
in United States
Gender
48.6%♀
51.4% male
Age
47.4
average years
Country rank
#40997
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Allotment (gardening) fans

48.6% are female, 51.4% are male, average age 47.4.

Fig. 02

Gender split

48.6%
Female
51.4%
Male
Demographic split for Allotment (gardening) audience in United States
MetricValue
Female48.6%
Male51.4%
Average age47.4
Estimated audience size410,993
Fig. 03

Age distribution

Ø 47.4
average years
Age distribution of the Allotment (gardening) audience in United States
Age bracketShare%
16-195%
20-2910%
30-3918%
40-4929%
50+38%
Fig. 04

Worldwide distribution

16.5%

of the worldwide Allotment (gardening) audience comes from United States.

Worldwide audience distribution share by country for Allotment (gardening)
CountryShare
United Kingdom27.8%
United States16.5%
Australia9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allotment (gardening) audience in United States is strongest.

Fig. 05

Top regions by affinity

Allotment (gardening) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~9K1.94×
02Washington, District of Columbia~2K1.42×
03Alaska~1K1.31×
04Washington~10K1.27×
05Virginia~10K1.21×
06Hawaii~2K1.15×
07California~50K1.10×
08Arizona~9K1.10×
09Minnesota~7K1.10×
10Montana~1K1.09×
11New York~20K1.08×
12Maryland~8K1.07×
13Oregon~5K1.07×
14Illinois~10K1.06×
15Louisiana~6K1.04×
16Mississippi~3K1.03×
17North Carolina~10K1.02×
18Massachusetts~8K1.02×
19Arkansas~3K1.02×
20Colorado~6K1.00×
21South Dakota<1K0.99×
22Georgia~10K0.98×
23Missouri~7K0.98×
24Pennsylvania~10K0.97×
25Tennessee~8K0.96×
26North Dakota<1K0.96×
27Connecticut~4K0.95×
28New Mexico~2K0.95×
29Wisconsin~6K0.94×
30Alabama~5K0.94×
31Vermont<1K0.94×
32Utah~3K0.93×
33Rhode Island~1K0.93×
34Texas~30K0.91×
35Michigan~10K0.91×
36Indiana~7K0.91×
37Iowa~3K0.91×
38Kansas~3K0.91×
39Idaho~2K0.91×
40Maine~1K0.90×
41New Jersey~9K0.89×
42Kentucky~5K0.89×
43Nevada~4K0.89×
44Nebraska~2K0.89×
45West Virginia~2K0.89×
46New Hampshire~1K0.89×
47Florida~20K0.88×
48Ohio~10K0.88×
49South Carolina~5K0.88×
50Delaware<1K0.86×
Fig. 06

Affinity by region

Affinity by region — Allotment (gardening), United States
0.86×1.00×1.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allotment (gardening) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allotment (gardening) audience
#·InterestCategoryAffinity×
01Urban GardeningHome & Garden343.85×
02Green roofHome & Garden69.66×
03Urban agricultureBusiness & Career38.12×
04Drone racingSports26.94×
05Garden centreHome & Garden13.55×
06International educationBusiness & Career11.96×
07Art DecoArts & Culture6.78×
08TrivagoTravel & Leisure5.94×
09Unique GiftsShopping5.50×
10BirdwatchingPets & Animals5.26×
11Ace HardwareHome & Garden3.23×
12MenardsHome & Garden2.89×
13GardeningHome & Garden2.54×
14EtsyFashion & Accessoires2.41×
15Do it yourself (DIY)Home & Garden2.02×
16Home improvementHome & Garden1.89×
17PinterestInternet & Social Media1.78×
18FurnitureHome & Garden1.76×
19SupermanMovies & TV1.71×
20Alcoholic beveragesFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allotment (gardening) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allotment (gardening) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN50.16×
Community OrientationOPEN3.79×
Risk AppetiteTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allotment (gardening) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.63×
Quality AwarenessPREMIUM0.68×
Early Adopter MentalityPOWER0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Allotment (gardening) have in United States?

Allotment (gardening) has an estimated audience of 410,993 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Allotment (gardening) fans?

48.6% of Allotment (gardening) fans are female, 51.4% are male, with an average age of 47.4 years.

03

Which brands do Allotment (gardening) fans like most?

Allotment (gardening) fans show strongest brand affinity for Urban Gardening (343.85×), Urban agriculture (38.12×), and Garden centre (13.55×) over the country average.

04

Where do Allotment (gardening) fans live in United States?

Allotment (gardening) fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Allotment (gardening) fans also like?

Beyond Allotment (gardening) itself, the audience over-indexes on Urban agriculture (38.12×), Garden centre (13.55×), Green roof (69.66×), and Drone racing (26.94×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Allotment (gardening) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Allotment (gardening). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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