Allotment (gardening) Audience in United States

Allotment (gardening) has an estimated audience of 410,993 people in United States. 48.6% are female, 51.4% are male, average age 47.4. Top regions: California, Texas, New York. Top brand affinities: Finnair, Urban Gardening, Alexandra Daddario, Apple Store, Dakota Johnson.

The average Allotment (gardening) fan in United States is 47.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, Urban Gardening, Alexandra Daddario, with strongest over-indexing on Finnair (675× the country average). Demographically, the Allotment (gardening) audience skews balanced with an average age of 47.4, and over-indexes on personality traits such as Urban Lifestyle, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Allotment (gardening) fans

Demographic split for Allotment (gardening) audience in United States
MetricValue
Female48.6%
Male51.4%
Average age47.4
Estimated audience size410,993

Audience persona

The typical Allotment (gardening) fan in United States is balanced, around 47.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Allotment (gardening) in United States
RegionReachAffinity
California55,1421.22×
Texas34,4960.98×
New York27,9561.22×
Florida26,5750.96×
Illinois14,8861.09×
Pennsylvania13,8281×
Georgia13,1241.04×
Virginia13,0831.31×
North Carolina12,7671.03×
Ohio11,3810.9×
Washington10,9901.33×
Arizona10,6161.27×
Michigan10,3030.96×
New Jersey9,6870.93×
Massachusetts8,5021.05×
Tennessee8,2381×
Maryland8,0491.14×
Missouri6,6581×
Indiana6,6250.88×
Colorado6,6091.02×
Oklahoma6,1901.36×
Minnesota6,0571.03×
Wisconsin5,6000.91×
Alabama5,5630.97×
South Carolina5,4400.88×
Oregon5,0071.06×
Louisiana4,8350.91×
Kentucky4,3050.84×
Connecticut3,9350.95×
Nevada3,6910.93×
Arkansas3,6681.08×
Mississippi3,5251.04×
Utah3,3450.91×
Iowa3,0440.9×
Kansas2,8220.87×
Washington, District of Columbia2,0741.68×
Hawaii2,0351.15×
New Mexico1,7520.85×
Idaho1,7470.85×
Nebraska1,6940.82×
West Virginia1,5170.79×
Alaska1,3271.51×
New Hampshire1,3190.81×
Rhode Island1,1740.9×
Maine1,1240.76×
Montana9580.84×
South Dakota8920.94×
Delaware8740.77×
North Dakota7470.88×
Vermont6180.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Allotment (gardening) audience
BrandAffinityCategory
Finnair675×Travel & Leisure
Urban Gardening698.55×Home & Garden
Alexandra Daddario18.81×Movies & TV
Apple Store13.99×Shopping
Dakota Johnson16.14×Movies & TV
Sarah Jessica Parker20.61×Movies & TV
Eddie Bauer18.1×Fashion & Accessoires
Novak Djokovic17.12×Sports
Emilia Clarke16.13×Movies & TV
Angry Birds20.97×Games
Grammarly20.74×Business & Career
Patrick Swayze15.11×Movies & TV
Humidifier26.02×Home & Garden
Dazed & Confused (magazine)22.5×Fashion & Accessoires
MoneyGram18.56×Business & Career
Mark Ruffalo18.27×Movies & TV
Patrick Dempsey18.33×Movies & TV
Nina Dobrev17.03×Movies & TV
Hugh Jackman14.53×Movies & TV
Gillian Anderson19.89×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Allotment (gardening) audience
TraitClusterScore
Urban LifestyleOPEN100.86
Community OrientationOPEN3.23
LGBTQ+ IdentityOPEN2.21
Design AffinityPREMIUM2.11
DIY MentalityTHRILL1.87
Luxury OrientationPREMIUM1.78

Worldwide distribution

Worldwide audience distribution share by country for Allotment (gardening)
CountryShare
United Kingdom28.0%
United States16.6%
Australia9.6%

See Allotment (gardening) audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Allotment (gardening) have in United States?

Allotment (gardening) has an estimated audience of 410,993 people in United States, concentrated in California and Texas.

What is the gender split and age of Allotment (gardening) fans?

48.6% of Allotment (gardening) fans are female, 51.4% are male, with an average age of 47.4 years.

Which brands do Allotment (gardening) fans like most?

Allotment (gardening) fans show strongest brand affinity for Finnair (675×), Urban Gardening (698.55×), and Alexandra Daddario (18.81×) over the country average.

Where do Allotment (gardening) fans live in United States?

Allotment (gardening) fans in United States are most concentrated in California (reach 55,142), Texas (reach 34,496), and New York (reach 27,956). These three regions account for the largest share of the active audience.

What other brands do Allotment (gardening) fans also like?

Beyond Allotment (gardening) itself, the audience over-indexes on Urban Gardening (698.55×), Alexandra Daddario (18.81×), Apple Store (13.99×), and Dakota Johnson (16.14×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Allotment (gardening). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.