Rascasse Audience Intelligence

Birdwatching Audience in United States

A data profile of the people who buy, follow and care about Birdwatching in United States — modelled from more than twelve digital signal sources. Birdwatching has an estimated audience of 8,971,014 people in United States.

#2513among Topic in United States#102in Pets & Animals

The average Birdwatching fan in United States is 41.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Wildlife photography, Landscape photography, Nature photography, with strongest over-indexing on Wildlife photography (6.64× the country average).

Demographically, the Birdwatching audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Pet Ownership, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birdwatching fan in United States is more female, around 41.7 years old, with strong Pet Ownership tendencies and a notable affinity for Wildlife photography.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birdwatching profile in United States.

Audience size
9M
in United States
Gender
58.0%♀
42.0% male
Age
41.7
average years
Country rank
#3988
Topic in United States
Fig. 01

Search interest · 12-month trend

+21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birdwatching fans

58.0% are female, 42.0% are male, average age 41.7.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Birdwatching audience in United States
MetricValue
Female58.0%
Male42.0%
Average age41.7
Estimated audience size8,971,014
Fig. 03

Age distribution

Ø 41.7
average years
Age distribution of the Birdwatching audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3915%
40-4918%
50+32%
Fig. 04

Worldwide distribution

27.7%

of the worldwide Birdwatching audience comes from United States.

Worldwide audience distribution share by country for Birdwatching
CountryShare
United States27.7%
United Kingdom8.2%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birdwatching audience in United States is strongest.

Fig. 05

Top regions by affinity

Birdwatching fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~400K2.45×
02Washington, District of Columbia~60K2.11×
03Maryland~200K1.23×
04Pennsylvania~400K1.20×
05Virginia~300K1.18×
06Vermont~20K1.18×
07Alaska~20K1.16×
08North Dakota~20K1.15×
09South Dakota~20K1.13×
10New Hampshire~40K1.09×
11Maine~30K1.07×
12Montana~30K1.07×
13Delaware~30K1.04×
14Rhode Island~30K1.03×
15Hawaii~40K1.01×
16Washington~200K1.00×
17Oregon~100K0.99×
18West Virginia~40K0.99×
19Idaho~40K0.98×
20New York~500K0.97×
21Nebraska~40K0.95×
22New Mexico~40K0.95×
23Minnesota~100K0.94×
24Iowa~70K0.94×
25Mississippi~70K0.94×
26Arkansas~70K0.94×
27Connecticut~80K0.93×
28Utah~70K0.93×
29Kansas~60K0.92×
30Colorado~100K0.91×
31Wisconsin~100K0.91×
32Oklahoma~90K0.90×
33Kentucky~100K0.89×
34Missouri~100K0.88×
35Louisiana~100K0.88×
36California~900K0.87×
37Illinois~300K0.87×
38New Jersey~200K0.87×
39Indiana~100K0.87×
40Alabama~100K0.87×
41Nevada~80K0.87×
42Arizona~200K0.86×
43South Carolina~100K0.85×
44North Carolina~200K0.84×
45Michigan~200K0.84×
46Tennessee~200K0.84×
47Ohio~200K0.81×
48Georgia~200K0.80×
49Florida~500K0.78×
50Texas~600K0.75×
Fig. 06

Affinity by region

Affinity by region — Birdwatching, United States
0.75×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birdwatching audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birdwatching audience
#·InterestCategoryAffinity×
01OrnithologyPets & Animals16.92×
02National Geographic (magazine)Travel & Leisure8.51×
03Wildlife photographyTechnology & Electronics6.64×
04Ski mountaineeringSports6.01×
05Landscape photographyTechnology & Electronics5.84×
06Nature photographyTechnology & Electronics4.98×
07British ShorthairPets & Animals4.98×
08Persian catPets & Animals4.62×
09Outdoor PhotographerArts & Culture4.48×
10Travel photographyTechnology & Electronics4.34×
11Maltese (dog)Pets & Animals4.19×
12Pomeranian (dog)Pets & Animals4.10×
13PeacemakerMovies & TV2.96×
14WildlifeTravel & Leisure2.78×
15Mitch McConnellPolitics & Society2.11×
16SupermanMovies & TV1.88×
17TikTokInternet & Social Media1.83×
18Food and drinkFood & Beverages1.70×
19FoodFood & Beverages1.62×
20Outdoor recreationSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birdwatching audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birdwatching audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.58×
TravellingTHRILL2.26×
SustainabilityBALANCE2.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birdwatching audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.96×
Early Adopter MentalityPOWER0.97×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birdwatching have in United States?

Birdwatching has an estimated audience of 8,971,014 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Birdwatching fans?

58.0% of Birdwatching fans are female, 42.0% are male, with an average age of 41.7 years.

03

Which brands do Birdwatching fans like most?

Birdwatching fans show strongest brand affinity for Wildlife photography (6.64×), Landscape photography (5.84×), and Nature photography (4.98×) over the country average.

04

Where do Birdwatching fans live in United States?

Birdwatching fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Birdwatching fans also like?

Beyond Birdwatching itself, the audience over-indexes on Landscape photography (5.84×), Nature photography (4.98×), Peacemaker (2.96×), and Food and drink (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Birdwatching audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birdwatching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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