Birdwatching Audience in United States

Birdwatching logo

Birdwatching has an estimated audience of 8,971,014 people in United States. 58.0% are female, 42.0% are male, average age 41.7. Top regions: California, Massachusetts, Texas. Top brand affinities: Wildlife photography, Landscape photography, Nature photography, Peacemaker, Food and drink.

The average Birdwatching fan in United States is 41.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Massachusetts, Texas. Top brand affinities include Wildlife photography, Landscape photography, Nature photography, with strongest over-indexing on Wildlife photography (6.64× the country average). Demographically, the Birdwatching audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Birdwatching fans

Demographic split for Birdwatching audience in United States
MetricValue
Female58.0%
Male42.0%
Average age41.7
Estimated audience size8,971,014

Audience persona

The typical Birdwatching fan in United States is more female, around 41.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Wildlife photography.

Top regions in United States

Top regions ranked by reach for Birdwatching in United States
RegionReachAffinity
California927,8960.94×
Massachusetts595,3053.37×
Texas577,8310.75×
New York548,4971.09×
Florida483,1090.8×
Illinois277,0510.93×
Pennsylvania258,1860.85×
North Carolina226,7750.84×
Virginia220,6101.01×
Washington214,7191.19×
Ohio212,0270.77×
New Jersey193,9460.85×
Michigan185,8340.79×
Georgia183,6210.66×
Arizona142,8480.78×
Minnesota132,5291.03×
Indiana131,8970.8×
Maryland129,6110.84×
Tennessee126,0570.7×
Missouri122,9170.85×
Oregon117,0081.14×
Wisconsin116,3840.86×
Colorado115,8990.82×
South Carolina86,8420.64×
Alabama81,0110.65×
Kentucky78,1140.69×
Connecticut75,9490.84×
Utah74,0150.92×
Louisiana72,5250.63×
Oklahoma68,0330.68×
Iowa63,7720.86×
Arkansas57,9720.78×
Kansas52,2470.74×
Mississippi52,2040.71×
New Hampshire51,0461.44×
Nevada47,4080.55×
Idaho44,7731×
Maine42,8361.33×
Hawaii42,7701.11×
Alaska35,4811.85×
Nebraska32,5990.72×
New Mexico32,4290.72×
West Virginia32,3230.77×
South Dakota30,0671.45×
Rhode Island30,0031.05×
Montana28,1181.13×
North Dakota27,0231.47×
Delaware26,8691.09×
Wyoming26,1471.97×
Vermont25,2941.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birdwatching audience
BrandAffinityCategory
Wildlife photography6.64×Technology & Electronics
Landscape photography5.84×Technology & Electronics
Nature photography4.98×Technology & Electronics
Peacemaker2.96×Movies & TV
Food and drink1.7×Food & Beverages
Wildlife2.78×Travel & Leisure
National Geographic (magazine)8.51×Travel & Leisure
Superman1.88×Movies & TV
Food1.62×Food & Beverages
Ornithology16.92×Pets & Animals
Travel photography4.34×Technology & Electronics
Pomeranian (dog)4.1×Pets & Animals
Maltese (dog)4.19×Pets & Animals
Outdoor Photographer4.48×Arts & Culture
TikTok1.83×Internet & Social Media
Outdoor recreation1.52×Sports
Ski mountaineering6.01×Sports
Beetlejuice2.67×Movies & TV
British Shorthair4.98×Pets & Animals
Persian cat4.62×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birdwatching audience
TraitClusterScore
Luxury OrientationPREMIUM2.31
SustainabilityBALANCE1.96
Risk AppetiteTHRILL1.84
LGBTQ+ IdentityOPEN1.67
Pet OwnershipJOY1.65
TravellingTHRILL1.65

Worldwide distribution

Worldwide audience distribution share by country for Birdwatching
CountryShare
United States27.7%
United Kingdom8.2%
Japan7.1%

See Birdwatching audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Birdwatching have in United States?

Birdwatching has an estimated audience of 8,971,014 people in United States, concentrated in California and Massachusetts.

What is the gender split and age of Birdwatching fans?

58.0% of Birdwatching fans are female, 42.0% are male, with an average age of 41.7 years.

Which brands do Birdwatching fans like most?

Birdwatching fans show strongest brand affinity for Wildlife photography (6.64×), Landscape photography (5.84×), and Nature photography (4.98×) over the country average.

Where do Birdwatching fans live in United States?

Birdwatching fans in United States are most concentrated in California (reach 927,896), Massachusetts (reach 595,305), and Texas (reach 577,831). These three regions account for the largest share of the active audience.

What other brands do Birdwatching fans also like?

Beyond Birdwatching itself, the audience over-indexes on Landscape photography (5.84×), Nature photography (4.98×), Peacemaker (2.96×), and Food and drink (1.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birdwatching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.