National Geographic (magazine) Audience in United States

National Geographic (magazine) logo

National Geographic (magazine) has an estimated audience of 6,613,936 people in United States. 50.6% are female, 49.4% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Planet Earth (TV series), MapQuest, Earth, Amtrak, Enterprise Rent-A-Car.

The average National Geographic (magazine) fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Planet Earth (TV series), MapQuest, Earth, with strongest over-indexing on Planet Earth (TV series) (12.57× the country average). Demographically, the National Geographic (magazine) audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Sustainability, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of National Geographic (magazine) fans

Demographic split for National Geographic (magazine) audience in United States
MetricValue
Female50.6%
Male49.4%
Average age42.7
Estimated audience size6,613,936

Audience persona

The typical National Geographic (magazine) fan in United States is balanced, around 42.7 years old, with strong Sustainability tendencies and a notable affinity for Planet Earth (TV series).

Top regions in United States

Top regions ranked by reach for National Geographic (magazine) in United States
RegionReachAffinity
California796,1691.09×
Texas482,5580.85×
Florida481,3851.08×
New York422,6071.14×
Arizona236,5441.75×
Illinois209,6220.95×
Pennsylvania208,5160.94×
New Jersey197,9571.18×
Virginia185,0571.15×
Washington182,5441.38×
North Carolina180,6670.91×
Georgia179,0290.88×
Ohio161,5590.79×
Michigan146,8530.85×
Massachusetts141,4641.09×
Maryland123,7471.09×
Colorado122,7841.18×
Tennessee103,7170.78×
Minnesota92,4750.98×
Indiana92,4690.77×
Oregon90,5691.19×
Missouri89,5530.84×
Wisconsin87,3680.88×
South Carolina85,8760.86×
Alabama73,1210.79×
Utah66,8061.13×
Connecticut65,1240.98×
Louisiana60,0930.7×
Kentucky59,4260.72×
Oklahoma58,7200.8×
Nevada52,8080.83×
Iowa47,8070.88×
Kansas45,2490.87×
Arkansas41,7510.77×
Mississippi36,7380.67×
Washington, District of Columbia36,2091.82×
Idaho36,0521.09×
Hawaii33,2421.17×
New Mexico32,4570.98×
Maine29,4811.24×
Nebraska27,5600.83×
New Hampshire27,3101.05×
West Virginia25,3450.82×
Montana21,9251.19×
Alaska21,4711.52×
Rhode Island20,1010.95×
Vermont15,0621.3×
South Dakota13,6910.9×
Delaware13,1800.72×
North Dakota10,8910.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Geographic (magazine) audience
BrandAffinityCategory
Planet Earth (TV series)12.57×Movies & TV
MapQuest7.36×Internet & Social Media
Earth1.94×Travel & Leisure
Amtrak3.17×Cars & Mobility
Enterprise Rent-A-Car2.7×Cars & Mobility
Jane Goodall4.58×Pets & Animals
American Airlines1.54×Travel & Leisure
PBS2.63×Movies & TV
Humanities1.9×Politics & Society
Social science1.53×Business & Career
Life Fitness4.89×Sports
Tesla Motors2.17×Cars & Mobility
Birds1.54×Pets & Animals
Golf Clash9.71×Games
United States Senate1.94×Politics & Society
Animal rights1.89×Politics & Society
Election1.73×Politics & Society
Insect1.81×Pets & Animals
Steve Irwin4.83×Movies & TV
The Gilded Age1.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Geographic (magazine) audience
TraitClusterScore
SustainabilityBALANCE2.12
Pet OwnershipJOY1.8
LGBTQ+ IdentityOPEN1.76
PatriotismCONSERVATISM1.67
TravellingTHRILL1.65
Risk AppetiteTHRILL1.63

Worldwide distribution

Worldwide audience distribution share by country for National Geographic (magazine)
CountryShare
United States21.8%
Spain10.5%
United Kingdom6.3%

See National Geographic (magazine) audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does National Geographic (magazine) have in United States?

National Geographic (magazine) has an estimated audience of 6,613,936 people in United States, concentrated in California and Texas.

What is the gender split and age of National Geographic (magazine) fans?

50.6% of National Geographic (magazine) fans are female, 49.4% are male, with an average age of 42.7 years.

Which brands do National Geographic (magazine) fans like most?

National Geographic (magazine) fans show strongest brand affinity for Planet Earth (TV series) (12.57×), MapQuest (7.36×), and Earth (1.94×) over the country average.

Where do National Geographic (magazine) fans live in United States?

National Geographic (magazine) fans in United States are most concentrated in California (reach 796,169), Texas (reach 482,558), and Florida (reach 481,385). These three regions account for the largest share of the active audience.

What other brands do National Geographic (magazine) fans also like?

Beyond National Geographic (magazine) itself, the audience over-indexes on MapQuest (7.36×), Earth (1.94×), Amtrak (3.17×), and Enterprise Rent-A-Car (2.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Geographic (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.