Rascasse Audience Intelligence

National Geographic (magazine) Audience in United States

A data profile of the people who buy, follow and care about National Geographic (magazine) in United States — modelled from more than twelve digital signal sources. National Geographic (magazine) has an estimated audience of 6,673,968 people in United States.

#135among Website / Newspaper / Magazine in United States#443in Travel & Leisure

The average National Geographic (magazine) fan in United States is 42.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discovery Channel, Planet Earth (TV series), MapQuest, with strongest over-indexing on Discovery Channel (3.52× the country average).

Demographically, the National Geographic (magazine) audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Geographic (magazine) fan in United States is balanced, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Discovery Channel.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Geographic (magazine) profile in United States.

Audience size
6.7M
in United States
Gender
50.6%♀
49.4% male
Age
42.7
average years
Country rank
#5224
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of National Geographic (magazine)

50.6% are female, 49.4% are male, average age 42.7.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for National Geographic (magazine) audience in United States
MetricValue
Female50.6%
Male49.4%
Average age42.7
Estimated audience size6,673,968
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the National Geographic (magazine) audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3920%
40-4922%
50+29%
Fig. 04

Worldwide distribution

21.8%

of the worldwide National Geographic (magazine) audience comes from United States.

Worldwide audience distribution share by country for National Geographic (magazine)
CountryShare
United States21.8%
Spain10.5%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Geographic (magazine) audience in United States is strongest.

Fig. 05

Top regions by affinity

National Geographic (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.68×
02Alaska~20K1.52×
03Arizona~200K1.51×
04Vermont~10K1.27×
05Washington~200K1.25×
06Montana~20K1.25×
07Maine~30K1.20×
08Oregon~90K1.15×
09Colorado~100K1.12×
10Idaho~40K1.12×
11Virginia~200K1.11×
12New Jersey~200K1.10×
13Utah~70K1.10×
14Hawaii~30K1.10×
15New Hampshire~30K1.07×
16New York~400K1.05×
17Massachusetts~100K1.03×
18Maryland~100K1.03×
19California~700K1.01×
20Connecticut~70K1.00×
21Kansas~50K1.00×
22Rhode Island~20K1.00×
23South Dakota~20K1.00×
24Florida~400K0.97×
25New Mexico~30K0.97×
26Pennsylvania~200K0.96×
27Illinois~200K0.96×
28South Carolina~100K0.96×
29North Carolina~200K0.93×
30Georgia~200K0.92×
31Minnesota~90K0.92×
32North Dakota~10K0.92×
33Wisconsin~90K0.91×
34Oklahoma~70K0.91×
35Texas~500K0.90×
36Iowa~50K0.90×
37Missouri~90K0.88×
38Nebraska~30K0.88×
39West Virginia~30K0.86×
40Michigan~100K0.85×
41Indiana~100K0.84×
42Nevada~50K0.84×
43Alabama~80K0.83×
44Kentucky~70K0.83×
45Arkansas~50K0.83×
46Ohio~200K0.80×
47Mississippi~40K0.79×
48Delaware~10K0.79×
49Tennessee~100K0.75×
50Louisiana~60K0.74×
Fig. 06

Affinity by region

Affinity by region — National Geographic (magazine), United States
0.74×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Geographic (magazine) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Geographic (magazine) audience
#·InterestCategoryAffinity×
01Planet Earth (TV series)Movies & TV12.57×
02Golf ClashGames9.71×
03MapQuestInternet & Social Media7.36×
04Life FitnessSports4.89×
05Jane GoodallPets & Animals4.58×
06SpaceXCars & Mobility4.02×
07Discovery ChannelMovies & TV3.52×
08AmtrakCars & Mobility3.17×
09Enterprise Rent-A-CarCars & Mobility2.70×
10PBSMovies & TV2.63×
11Tesla MotorsCars & Mobility2.17×
12EarthTravel & Leisure1.94×
13United States SenatePolitics & Society1.94×
14HumanitiesPolitics & Society1.90×
15Animal rightsPolitics & Society1.89×
16Madea's Class ReunionMovies & TV1.60×
17Dick Van DykeMovies & TV1.59×
18American AirlinesTravel & Leisure1.54×
19BirdsPets & Animals1.54×
20Social scienceBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Geographic (magazine) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Geographic (magazine) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.35×
Community OrientationOPEN1.33×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Geographic (magazine) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.91×
Healthy LifestyleBALANCE0.93×
Quality AwarenessPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Geographic (magazine) have in United States?

National Geographic (magazine) has an estimated audience of 6,673,968 people in United States, concentrated in California and Texas.

02

What is the gender split and age of National Geographic (magazine) fans?

50.6% of National Geographic (magazine) fans are female, 49.4% are male, with an average age of 42.7 years.

03

Which brands do National Geographic (magazine) fans like most?

National Geographic (magazine) fans show strongest brand affinity for Discovery Channel (3.52×), Planet Earth (TV series) (12.57×), and MapQuest (7.36×) over the country average.

04

Where do National Geographic (magazine) fans live in United States?

National Geographic (magazine) fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do National Geographic (magazine) fans also like?

Beyond National Geographic (magazine) itself, the audience over-indexes on Planet Earth (TV series) (12.57×), MapQuest (7.36×), Earth (1.94×), and Amtrak (3.17×) compared to the United States average.

Appendix

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See National Geographic (magazine) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for National Geographic (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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