A data profile of the people who buy, follow and care about National Geographic (magazine) in Spain — modelled from more than twelve digital signal sources. National Geographic (magazine) has an estimated audience of 3,214,216 people in Spain.
The average National Geographic (magazine) fan in Spain is 43.9 years old, more female, and lives primarily in Community of Madrid.
The audience is concentrated in Community of Madrid, Catalonia, Andalusia.
Top brand affinities include Coches.net, idealista.com, Catalonia, with strongest over-indexing on Coches.net (1.76× the country average).
Demographically, the National Geographic (magazine) audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Travelling, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical National Geographic (magazine) fan in Spain is more female, around 43.9 years old, with strong Travelling tendencies and a notable affinity for Coches.net.
The key figures that characterise the National Geographic (magazine) profile in Spain.
58.0% are female, 42.0% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 43.9 |
| Estimated audience size | 3,214,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide National Geographic (magazine) audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.8% |
| Spain | 10.5% |
| United Kingdom | 6.3% |
Where the National Geographic (magazine) audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Navarre | ~50K | 1.15× | |
| 02 | Basque Autonomous Country | ~100K | 1.14× | |
| 03 | Principality of Asturias | ~90K | 1.13× | |
| 04 | La Rioja | ~20K | 1.12× | |
| 05 | Galicia | ~200K | 1.11× | |
| 06 | Castile and León | ~200K | 1.11× | |
| 07 | Community of Madrid | ~600K | 1.06× | |
| 08 | Aragon | ~90K | 1.03× | |
| 09 | Extremadura | ~70K | 1.03× | |
| 10 | Catalonia | ~600K | 0.99× | |
| 11 | Cantabria | ~40K | 0.98× | |
| 12 | Castilla-La Mancha | ~100K | 0.90× | |
| 13 | Andalusia | ~600K | 0.89× | |
| 14 | Comunidad Valenciana | ~300K | 0.86× | |
| 15 | Region of Murcia | ~90K | 0.86× | |
| 16 | Balearic Islands | ~70K | 0.82× | |
| 17 | Canary Islands | ~100K | 0.78× |
The strongest cross-interests of the National Geographic (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wildlife | Travel & Leisure | 1.89× | ||
| 02 | Regalos Originales | Shopping | 1.87× | ||
| 03 | idealista.com | Home & Garden | 1.85× | ||
| 04 | Museum | Arts & Culture | 1.85× | ||
| 05 | Oysho | Fashion & Accessoires | 1.82× | ||
| 06 | Stradivarius | Shopping | 1.77× | ||
| 07 | Coches.net | Cars & Mobility | 1.76× | ||
| 08 | Digital photography | Business & Career | 1.76× | ||
| 09 | Maquillaje Profesional | Beauty & Wellness | 1.75× | ||
| 10 | Deco | Home & Garden | 1.72× | ||
| 11 | Rural tourism | Travel & Leisure | 1.71× | ||
| 12 | LaSexta | Movies & TV | 1.70× | ||
| 13 | Catalan language | Politics & Society | 1.63× | ||
| 14 | Seville | Travel & Leisure | 1.63× | ||
| 15 | Primark | Shopping | 1.61× | ||
| 16 | Catalonia | Travel & Leisure | 1.59× | ||
| 17 | Antena 3 (Spain) | Movies & TV | 1.59× | ||
| 18 | Telecinco | Movies & TV | 1.54× | ||
| 19 | Girl | Kids & Family | 1.52× | ||
| 20 | Italy | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.35× | |
| Design Affinity | PREMIUM | 1.30× | |
| Pet Ownership | JOY | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.97× | |
| Convenience Orientation | PREMIUM | 0.99× | |
| Community Orientation | OPEN | 1.01× |
National Geographic (magazine) has an estimated audience of 3,214,216 people in Spain, concentrated in Community of Madrid and Catalonia.
58.0% of National Geographic (magazine) fans are female, 42.0% are male, with an average age of 43.9 years.
National Geographic (magazine) fans show strongest brand affinity for Coches.net (1.76×), idealista.com (1.85×), and Catalonia (1.59×) over the country average.
National Geographic (magazine) fans in Spain are most concentrated in Community of Madrid (reach ~600K), Catalonia (reach ~600K), and Andalusia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond National Geographic (magazine) itself, the audience over-indexes on idealista.com (1.85×), Catalonia (1.59×), Stradivarius (1.77×), and Antena 3 (Spain) (1.59×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for National Geographic (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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