National Geographic (magazine) Audience in United Kingdom

National Geographic (magazine) logo

National Geographic (magazine) has an estimated audience of 1,921,967 people in United Kingdom. 58.0% are female, 42.0% are male, average age 46.4. Top regions: England, South East, East of England.

The average National Geographic (magazine) fan in United Kingdom is 46.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Demographically, the National Geographic (magazine) audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Sustainability.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

Demographics of National Geographic (magazine) fans

Demographic split for National Geographic (magazine) audience in United Kingdom
MetricValue
Female58.0%
Male42.0%
Average age46.4
Estimated audience size1,921,967

Top regions in United Kingdom

Top regions ranked by reach for National Geographic (magazine) in United Kingdom
RegionReachAffinity
England1,441,4761.91×
South East325,0881.26×
East of England209,1731.19×
Yorkshire and the Humber179,8071.16×
South West150,1250.95×
Scotland135,9710.79×
West Midlands103,5121.26×
East Midlands100,3070.74×
North West99,9430.49×
Wales76,0160.69×
North East71,0490.95×
Northern Ireland36,3280.61×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Geographic (magazine) audience
TraitClusterScore
Community OrientationOPEN2.15
SustainabilityBALANCE2.12
TravellingTHRILL1.87
Early Adopter MentalityPOWER1.87
LGBTQ+ IdentityOPEN1.84
Risk AppetiteTHRILL1.61

Worldwide distribution

Worldwide audience distribution share by country for National Geographic (magazine)
CountryShare
United States21.8%
Spain10.5%
United Kingdom6.3%

See National Geographic (magazine) audiences in other countries

More Travel & Leisure audiences in United Kingdom

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for National Geographic (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.