National Geographic (magazine) Audience in United Kingdom

National Geographic (magazine) has an estimated audience of 1,921,967 people in United Kingdom. 58.0% are female, 42.0% are male, average age 46.4. Top regions: England, South East, East of England.
The average National Geographic (magazine) fan in United Kingdom is 46.4 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, East of England. Demographically, the National Geographic (magazine) audience skews more female with an average age of 46.4, and over-indexes on personality traits such as Community Orientation, Sustainability.
Category: Travel & Leisure · Type: Website / Newspaper / Magazine
Demographics of National Geographic (magazine) fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 46.4 |
| Estimated audience size | 1,921,967 |
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 1,441,476 | 1.91× |
| South East | 325,088 | 1.26× |
| East of England | 209,173 | 1.19× |
| Yorkshire and the Humber | 179,807 | 1.16× |
| South West | 150,125 | 0.95× |
| Scotland | 135,971 | 0.79× |
| West Midlands | 103,512 | 1.26× |
| East Midlands | 100,307 | 0.74× |
| North West | 99,943 | 0.49× |
| Wales | 76,016 | 0.69× |
| North East | 71,049 | 0.95× |
| Northern Ireland | 36,328 | 0.61× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.15 |
| Sustainability | BALANCE | 2.12 |
| Travelling | THRILL | 1.87 |
| Early Adopter Mentality | POWER | 1.87 |
| LGBTQ+ Identity | OPEN | 1.84 |
| Risk Appetite | THRILL | 1.61 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Spain | 10.5% |
| United Kingdom | 6.3% |
See National Geographic (magazine) audiences in other countries
- National Geographic (magazine) — Germany
- National Geographic (magazine) — United States
- National Geographic (magazine) — France
- National Geographic (magazine) — Italy
- National Geographic (magazine) — Spain
- National Geographic (magazine) — Brazil
- National Geographic (magazine) — Japan
- National Geographic (magazine) — South Korea
- National Geographic (magazine) — India
More Travel & Leisure audiences in United Kingdom
- BBC iPlayer (Global) (44,084,000)
- Instagram (29,815,933)
- YouTube (27,251,049)
- X (23,339,907)
- TikTok (21,420,724)
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for National Geographic (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.